Reduced 2026 fees = bigger margins. See what you save
Reduced 2026 fees = bigger margins. See what you save

    Become a seller on Amazon

    Get 10% back on your first €45,000 in branded sales
    Sell now
    €39 (excl. VAT) per month + referral fees
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    New Seller Incentives

    Get started with over €47,250 in incentives

    As a new seller, you can benefit from a range of incentives.
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    Brand Registry

    • 10% back on your first €45,000 in eligible branded sales, then 5% during your first year until you reach €900,000 in eligible branded sales (up to €47,250 in bonus value)
    • €180 in credits for Amazon Vine
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    Fulfilment by Amazon

    • €90 in credits for inventory shipping fees using the Amazon Partnered Carrier programme
    • Automatic enrolment in FBA New Selection, which provides free monthly storage, removals and returns processing for eligible new-to-FBA ASINs
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    Advertising

    • Up to €850 in credits to create Sponsored Products ads
    • €45 in credits to create Amazon vouchers
    See all incentives

    In the spotlight

    Geopende Amazon-bezorgdoos – snelle en betrouwbare levering aan huis

    Extended Low-Price FBA rates

    Starting 5 January 2026, more products priced at or under €20 will benefit from discounted Fulfilment by Amazon rates.
    Find out more
    Microfoon-icoon Amazon-aankondiging – ontdek het laatste nieuws voor verkopers

    Referral fees reduced in the main categories

    The updated referral fees for the Home Products, Grocery, Pet Products and Vitamins, Minerals and Supplements categories will apply as of 5 January across all EU stores.
    Find out more

    Start selling today

    Selling on Amazon allows you to reach tens of millions of shoppers, whether you're selling one item or millions.
    Sell now
    €39 (excl. VAT) per month + referral fees
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