FBA New Selection Programme

Launch new brand products and get a 5% rebate on the ASIN sales price, plus free storage, removals, and return processing.
To get started with the FBA New Selection Programme
New To Amazon?
€39 (excl. VAT) per month + referral fees
FBA New Selection Programme

What is the FBA New Selection Programme?

The FBA New Selection Programme offers free storage, free removals, and free return processing for a limited time for eligible, new-to-FBA ASINs. Once you sign up to the programme, you can use these benefits for an unlimited number of new parent ASINs per year. To enjoy these benefits, you must maintain your eligibility status after signing up. For brand-registered partners, you may qualify to receive a monthly rebate of 5% on your sales of eligible branded new-to-FBA parent ASINs.
Icon: 5% rebate on sales
5% rebate on the selling price of your branded ASINs. The rebate will be applied to fulfilment fees for brand owners who complete the Brand Registry.
Icon: Line drawing of a customer service headset
Monthly storage free for 90 days and free removals for 180 days.
Icon: Line drawing of a rising line chart
Extra benefits for storage, removal, and returns on clothing, shoes, and bags.

Benefits
(by parent ASIN)

All Product Families—Oversized Items

All Product Families—Oversized Items

Clothes, shoes
and bags

5% rebate on the selling price of your branded ASINs
50 units/
90 days
30 units/
90 days
100 units/
120 days
50 units/
90 days
30 units/
90 days
100 units/
120 days
Free removals
50 units/
180 days
30 units/
180 days
100 units/
180 days
20 units/
180 days

Example of savings with the FBA New Selection Programme

Orders
  • 100 units sent to a fulfilment centre
  • 25 units* sold to customers
  • 5 units* returned by customers after a successful order
  • 5 units* removed and returned to seller
Selling Partner Profile
  • Registered on the New Selection Programme
  • Sell branded shoes (new-to-FBA ASIN)
  • Price of shoes €60
Product
  • Size: 12.4 × 22.6 × 34.6 cm
  • Weight: 900 g
  • Number: 1 ASIN, 100 units
Before registration
Fulfilment fee for 25 units
Fulfilment fees vary by marketplace, fulfilment location, etc.

€153.50

Monthly storage fee
30 days’ storage

€16.67

Removal order fees
5 items removed and sent back to the selling partner

€3.90

Return processing fees
5 items returned by the customer

€15.35

Total

€189.42

After registration
Fulfilment fee for 25 units (for registered brand sellers)
After 5% monthly rebate on sales of new, eligible branded ASINs that are part of the FBA programme.

€78.50

Monthly storage fee
30 days’ storage

€0 

Removal order fees
5 items removed and sent back to the selling partner

€0 

Return processing fees
5 items returned by the customer

€0

Total

€78.50

Savings with the FBA New Selection Programme (over 1 month): €110.92
Savings with the FBA New Selection Programme (over 3 months)**: €317.75
*Monthly quantity
**Calculation is based on the same quantity of units sold, returned, and removed each month, with no replenishment after the first month.

Here's how it works

Step 1

Are you a new selling partner on Amazon? Register as a professional selling partner
Click on Start selling. The Professional selling plan gives you the opportunity to sell an unlimited number of products and pay a €39 (exclusive of VAT) monthly subscription fee.

Step 2

Sign up to the FBA New Selection Programme
In order to be eligible for free shipping, you must be registered on the New Selection Programme before you send your first shipment to a fulfilment centre.
If you are a new seller, who listed your first buyable ASIN and started with FBA in 2022, you will be auto-registered onto the program.

Step 3

Select the Fulfilment by Amazon option when you list products, or switch your existing listings to FBA
Creating listings for the first time:
Once you have registered as a selling partner and enrolled in FBA New Selection Programme, create your listings in one or more of Amazon’s European marketplaces. Select the Fulfilment by Amazon option when listing your products. We’ll guide you through the process of shipping your products to a fulfilment centre.

Switch your existing listings to FBA:
Visit the Manage Inventory page in your Selling Partner Account, choose the products you want Amazon to fulfil, and click on “Change” in the drop-down menu, and the on “Change to Fulfilled by Amazon”. Download our Quick Launch Guide for more information about selling with FBA.

Step 4

Enjoy benefits of the programme, while reaching more customers
Once you have registered, Amazon will determine whether you qualify for the fee waivers. We will automatically waive the fees for your eligible products, in accordance with the programme’s terms and conditions. Now you will only need to register once and FBA New Selection benefits will be automatically applied in each store for which you have an active account and on each receipt eligible for this selection.
Learn about the other benefits available to new sellers
To get started with the FBA New Selection Programme
New To Amazon?
€39 (excl. VAT) per month + referral fees
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