FBA New Selection Programme
Launch new products and receive an average 10% rebate on the selling price of branded ASINs, plus free storage, free removals and free returns processing.
To get started with the FBA New Selection Programme
What is the FBA New Selection Programme?
The FBA New Selection Programme offers free storage, removals, liquidation and returns processing for a limited time for new FBA-eligible ASINs. Once you sign up to the programme, you can use these benefits for an unlimited number of new parent ASINs per year. To enjoy these benefits, you must maintain your eligibility status after signing up. Registered brand sellers are eligible for an average monthly rebate of 10% on their sales of eligible and new branded parent ASINs on the Fulfilled by Amazon service.
"This can reduce some trial-and-error costs. I've found that it also works for seasonal products, as I can clear customs after the peak season and reduce associated costs."
— Fawen Shi
"This can reduce some trial-and-error costs. I've found that it also works for seasonal products, as I can clear customs after the peak season and reduce associated costs."
— Fawen Shi
Average rebate of 10% for branded ASIN sales. The discount will be applied to sales partners registered in the brand register. Estimate your rebate
Free monthly storage for 120 days and free removals and liquidation for 180 days for 100 standard-size items.
Free returns processing for clothing and footwear.
Benefits
(by parent ASIN)
Standard size items
Oversized items
Average rebate of 10% for branded ASIN sales. Estimate your rebate
100 units/
120 days
120 days
30 units/
90 days
90 days
Free removals (local) or liquidation
100 units/180 days
30 units/
180 days
180 days
Example of savings with the FBA New Selection Programme
Orders
- 100 units sent to a fulfilment centre
- 25 units* sold to customers
- 5 units* returned by customers after a successful order
- 5 units* removed and returned to seller
Selling Partner Profile
- Registered on the New Selection Programme
- Sell branded shoes (new-to-FBA ASIN)
- Price of shoes €45
Product
- Size: 12.1 × 22.6 × 34.6 cm
- Unit weight: 900 g
- Volumetric weight: 1.89 kg
- Number: 1 ASIN, 100 units
Before registration
Fulfilment fee for 25 units
Fulfilment fees vary by marketplace, fulfilment location, etc.
€174.25
Monthly storage fee
30 days’ storage
€17.89
Removal order fees
5 items removed and sent back to the selling partner
€6.30
Return processing fees
5 items returned by the customer
€17.43
Total
€215.87
After registration
Fulfilment fee for 25 units (for registered brand sellers)
After 10% monthly rebate on sales of new, eligible branded ASINs that are part of the FBA programme.
€61.75
Monthly storage fee
30 days’ storage
€0
Removal order fees
5 items removed and sent back to the selling partner
€0
Return processing fees
5 items returned by the customer
€0
Total
€61.75
Savings with the FBA New Selection Programme (over 1 months)**: €154.12
Savings with the FBA New Selection Programme (over 3 months)**: €446.25
*Monthly quantity
**Calculation is based on the same quantity of units sold, returned, and removed each month, with no replenishment after the first month.
**Calculation is based on the same quantity of units sold, returned, and removed each month, with no replenishment after the first month.
Here's how it works
Step 1
Are you a new selling partner on Amazon? Register as a professional selling partner
Click on Start selling. The Professional selling plan gives you the opportunity to sell an unlimited number of products and pay a €39 (exclusive of VAT) monthly subscription fee.
Step 2
Sign up to the FBA New Selection Programme
In order to be eligible for free shipping, you must be registered on the New Selection Programme before you send your first shipment to a fulfilment centre.
If you are a new seller, who listed your first buyable ASIN and started with FBA in 2022, you will be auto-registered onto the program.
If you are a new seller, who listed your first buyable ASIN and started with FBA in 2022, you will be auto-registered onto the program.
Step 3
Select the Fulfilment by Amazon option when you list products, or switch your existing listings to FBA
Creating listings for the first time:
Once you have registered as a selling partner and enrolled in FBA New Selection Programme, create your listings in one or more of Amazon’s European marketplaces. Select the Fulfilment by Amazon option when listing your products. We’ll guide you through the process of shipping your products to a fulfilment centre.
Switch your existing listings to FBA:
Visit the Manage Inventory page in your Selling Partner Account, choose the products you want Amazon to fulfil, and click on "Change" in the drop-down menu, and the on "Change to Fulfilled by Amazon".
Once you have registered as a selling partner and enrolled in FBA New Selection Programme, create your listings in one or more of Amazon’s European marketplaces. Select the Fulfilment by Amazon option when listing your products. We’ll guide you through the process of shipping your products to a fulfilment centre.
Switch your existing listings to FBA:
Visit the Manage Inventory page in your Selling Partner Account, choose the products you want Amazon to fulfil, and click on "Change" in the drop-down menu, and the on "Change to Fulfilled by Amazon".
Step 4
Enjoy benefits of the programme, while reaching more customers
Once you have registered, Amazon will determine whether you qualify for the fee waivers. We will automatically waive the fees for your eligible products, in accordance with the programme’s terms and conditions. Now you will only need to register once and FBA New Selection benefits will be automatically applied in each store for which you have an active account and on each receipt eligible for this selection.
After registering, you will have access to the New Selection Fulfilment by Amazon program dashboard, which shows your commitment and savings from the programme.
After registering, you will have access to the New Selection Fulfilment by Amazon program dashboard, which shows your commitment and savings from the programme.
Learn about the other benefits available to new sellers
To get started with the FBA New Selection Programme
On this site, we use cookies and similar tools (known collectively as "cookies") to provide services to you and improve them, and to show ads. To learn more about how Amazon uses cookies, please read the Amazon Cookies Notice.
