Reach millions of B2B customers

On average, B2B customers tend to have a larger basket size and return products less frequently

Are you already an Amazon selling partner?

Visit B2B Central


New to Amazon?

Sign up

€39 (excl. VAT) per month + referral fees


What is Amazon Business?

With Amazon Business, get access to all existing Amazon customers and the additional opportunity to grow your sales to new business customers of all types and sizes.
More than 50% of CAC 40 companies have used Amazon Business to manage non-core purchases.

Selling on Amazon Business

Whether you are a small business or a large manufacturer, Amazon Business paves the way for you to transform your company through B2B e-commerce.
Reach millions of B2B customers worldwide and maximise the potential of your account by using Amazon Business features. They help you understand your B2B channel and adapt your offerings to the needs of business customers.
Grow with us

Additional features for business sellers

Automate invoice generation

Automate invoice generation

Amazon's invoicing solutions can create and send VAT invoices or receipts for VAT-exempt selling partners at no additional cost. You will have access to detailed reports and increase the confidence of your customers thanks to an invoice guarantee for each transaction.
Display tax-free prices

Display tax-free prices

The VAT Calculation Service (VCS) calculates the VAT included in your list price to display tax-free prices on your listings for business customers. Businesses tend to base their purchasing decisions on tax-free prices. We will therefore compare prices excluding tax, if applicable, in order to determine the offer put forward.
Add business prices and quantity discounts

Add business prices and quantity discounts

Create and automate a pricing strategy exclusively for business customers and push them to buy in bulk with tiered quantity discounts.
Allow requests for quotes

Allow requests for quotes

Business customers can submit the number of units they would like to purchase. If you can supply the quantity requested, you can respond to these requests with a discounted offer.
Grow with recommended products

Grow with recommended products

Get detailed reports on products with high demand from business customers and boost your B2B sales. We use demand indicators, such as buying trends and products requested by our growing Amazon Business customer base, to show you recommended products to add to your catalogue.
Reserve your offers exclusively for businesses

Reserve your offers exclusively for businesses

Choose to make products and prices available to business customers only.
Get started selling on Amazon

Get started with Amazon Business

Amazon Business is the B2B marketplace on Amazon, providing business customers with the pricing, selection and convenience of Amazon, with features and benefits designed for businesses of all sizes.

Step 1

Register as a seller
As a registered Amazon Business seller, you will benefit from a new suite of specialised features to reach business customers. Learn more about creating a seller account.

Step 2

Upload your listings
You can add products to the Amazon Marketplace catalogue one at a time, or large batches of items using bulk tools

Step 3

Automate your VAT invoicing
Provide your tax information and our free VAT Calculation Service will automatically generate VAT invoices on your behalf and display VAT-exclusive prices to business customers, helping you to increase your sales.

Step 4

Grow sales with specialised B2B features
Understand and monitor your B2B performance using B2B Central, tailor your offers to the needs of business customers by offering business prices and quantity discounts, and expand your selection with in-demand product recommendations.

Step 5

Ship your orders and get paid
We will notify you when customers place an order. Use Fulfilment by Amazon (FBA) and let Amazon do the shipping or handle shipping yourself.
Amazon deposits payment into your bank account at regular intervals.
Learn more about selling to other businesses

Learn more about selling to other businesses

Find out more about becoming a business seller and learn how to reach out to millions of business customers worldwide by using a single Seller Central account.

Get in touch for additional information on different aspects of your seller journey.


Any questions? Find a list of common questions in the FAQ section below.

About the programme

What are the differences between Amazon Business and Selling on Amazon?
As an Amazon Business seller, you have access to all of the features of a professional selling account with In addition to Selling on Amazon features, becoming an Amazon Business seller allows you to cater to the specific requirements of business customers by providing features optimised for business-to-business transactions, including quantity pricing, business pricing and more.
How much does it cost to list products as a Business seller?
Currently, there are no additional fees for selling as a Business seller. Sellers pay the fee to register for Selling on Amazon and selling to businesses is included in their subscription.

• Monthly subscription fee, currently €39 (excl. VAT) for Professional Sellers.
• Referral fees, which vary by category. For more information, see the Fee Schedule.
As a Business seller, who will be able to buy my products?
As an Amazon Business seller, you’ll enjoy all the privileges of a Professional Selling Account, with access to millions of customers across all of Amazon’s categories. You’ll also be able to reach business customers directly with a set of exclusive features, including the option of restricting purchases of listings to business customers only. Millions of businesses across a variety of industries purchase the products they need on the Amazon Business Marketplace.
Comment puis-je rejoindre le programme vendeur Amazon Business ?
Les entreprises qui s'inscrivent avec un compte Vendeur professionnel via Amazon Business bénéficieront des avantages du programme Vendeur Business une fois l'inscription terminée.
Les vendeurs existants qui disposent d'un compte Vendeur professionnel peuvent s'inscrire sans frais supplémentaires.

Sign up

How are orders fulfilled by Amazon Business sellers?
You can adopt one of three approaches to fulfilling orders placed on the Amazon Business Marketplace:

1. Fulfilment by Amazon (FBA) – Orders are fulfilled by Amazon and your products are shipped from state-of-the-art Amazon fulfilment centres. Orders fulfilled through FBA achieve Prime status.

2. Merchant fulfilment – As the name suggests, you fulfil orders directly from your own facility, following the Amazon Business packaging requirements. Prime status does not apply to merchant-fulfilled orders.

3. Hybrid approach – Many organisations use a mixed fulfilment strategy, shipping certain products directly and others through Fulfilment by Amazon.
Est ce qu'Amazon offre un service d’expédition pour ses partenaires commerciaux ?
Oui, si vous choisissez de gérer vous-même les commandes de vos clients, Amazon Shipping peut vous aider. Expédiez vos colis directement à vos clients en contactant Amazon Shipping.

VAT Calculation Service

What are the advantages of enrolling into the VAT Calculation Service?
Amazon’s VAT Calculation Service provides sellers with tax calculation, VAT invoicing and transactional tax calculation reporting functionality.

By signing up for our VAT calculation service, Amazon Business sellers will be able to view VAT-exclusive prices for Amazon Business customers. In addition, their offers will receive a “Downloadable VAT Invoice” badge that indicates the invoice promise to business customers.
Is there an additional fee for enrolling and using the Amazon's VAT Calculation Service?
No, Amazon’s VAT Calculation Service is available to all sellers as long as they meet the basic enrolment criteria.
Is it mandatory to have a VAT registration number to join Amazon's VAT Calculation Service?
Yes – Sellers will be required to provide at least one valid European Union (EU) VAT registration number in order to sign up for the service.

Sellers should provide all EU VAT registration numbers associated with their business, including VAT registration numbers for the countries within which they store inventory, e.g. as part of the FBA programme. Storing FBA units in a country outside your home-marketplace country will trigger additional VAT registration and reporting obligations for your business. Please consult your local tax advisor for guidance, as necessary.

Start selling today

€39 (excl. VAT) per month + referral fees
Amazon logo: France
© 2023, Inc. and its subsidiaries.
Facebook logo
Twitter logo
LinkedIn logo
TikTok logo
YouTube logo