Reduced 2026 fees = bigger margins. See what you saveReduced 2026 fees = bigger margins. See what you saveReach Amazon Business customers who often have a larger basket size and return products less frequently
Amazon Business connects you with over 8 million customers around the world, including major businesses in Europe and the United Kingdom, as well as universities, hospitals, schools and public sector organisations.
€39 (excl. VAT) per month + referral fees
$35 billion
global annualised Amazon Business sales
75%
On average, B2B customers order 75% more units per order than B2C customers.*
30%
On average, B2B customers make 30% fewer returns than B2C customers.**
97
Our customers include 97 Fortune 100 companies
What is Amazon Business?
Amazon Business gives you the opportunity to grow your sales with new B2B customers of all sizes across a range of sectors and is available free of charge for our selling partners
Selection recommendations
To support you in defining what products to sell, we analyse and share with selling partners what products are highly demanded by business customers.
Business pricing and quantity discounts
Using business pricing tools, you can create and automate a pricing strategy exclusive to business customers and incentivise them to purchase in bulk by offering tiered quantity discounts.
VAT Calculation Service (VCS): VAT-exclusive pricing and invoicing automation
Amazon helps you deliver compliant invoices as your Amazon Business customers require. The VAT Calculation Service (VCS) calculates the VAT included in your listing price to display VAT-exclusive prices on your offers to Amazon Business customers. It will create and deliver VAT-invoices (or receipts for VAT-exempt selling partners) automatically on your behalf. You will have access to detailed reports and increase the confidence of your customers thanks to an invoice guarantee for each transaction.
“We’ve been able to maximise our turnover through opening up the B2B aspect of our business. It’s been fantastic!”
Rob Judd
Director of Sales, Portus Digital
“We get a higher order volume with the quantity discounts.”
Emma Haselip
Head of Marketplaces, Best4Systems
“Amazon Business has helped our business by bringing us a wide range of new customers that we hadn’t seen on the platform before.”
Russell Payne
CEO, Oypla
Get started with Amazon Business
Step 1
Register as an Amazon seller
If you are already registered as an Amazon seller with a Professional selling plan, go to Step 2 as you are automatically selling on Amazon Business.
Step 2
Add products to your catalogue
Either one by one or using bulk tools.
Step 3
Grow sales with specialised B2B features
You can automate invoicing using our VAT Calculation Service (VCS), set business prices and quantity discounts to tailor your offers to Amazon Business customers and expand your selection with high-in-demand product recommendations.
Congratulations! Now you're set up and we will notify you when customers place an order, so you can ship the items to them and get paid.
Would you like more support from Amazon? Amazon is here to make your life easier. Benefit from one of the most advanced and trusted fulfilment networks in the world, letting Amazon handle the storage and shipping of your products. Learn more about Fulfilment by Amazon.
Would you like more support from Amazon? Amazon is here to make your life easier. Benefit from one of the most advanced and trusted fulfilment networks in the world, letting Amazon handle the storage and shipping of your products. Learn more about Fulfilment by Amazon.
Interested in parcel shipping?
Learn about what Amazon Shipping can do for you. Explore Amazon’s reliable parcel delivery service to ship your parcels straight to your customers. Start your journey today.
Frequently asked questions
How do I sell to business customers on Amazon?
When you sell on Amazon, your products can be purchased by individuals and business customers via the same storefront. This means that any seller can receive orders from business customers without the need for a separate Amazon Business seller account.
Sellers with a Professional selling plan can also enable optional business features in Seller Central, including business pricing, quantity discounts and VAT billing tools, in order to optimise their offers for business buyers.
Sellers with a Professional selling plan can also enable optional business features in Seller Central, including business pricing, quantity discounts and VAT billing tools, in order to optimise their offers for business buyers.
What is Amazon Business?
Amazon Business is Amazon's B2B segment, designed to meet the needs of business customers of all sizes, including small and large businesses, schools, healthcare organisations and public sector buyers.
B2B customers shop in the same Amazon storefront as consumers, with a B2B interface, and can benefit from a range of features including business pricing, Business Prime and multi-user accounts.
B2B customers shop in the same Amazon storefront as consumers, with a B2B interface, and can benefit from a range of features including business pricing, Business Prime and multi-user accounts.
Do I need a separate Amazon Business account to sell B2B?
No. You do not need a separate Amazon Business seller account to sell to business customers.
As soon as you register as an Amazon seller, your offers can be purchased by B2C and B2B customers. Professional sellers can also enable additional B2B tools and pricing features directly in Seller Central.
As soon as you register as an Amazon seller, your offers can be purchased by B2C and B2B customers. Professional sellers can also enable additional B2B tools and pricing features directly in Seller Central.
What are the benefits of selling on Amazon Business?
With Amazon Business, you can reach business customers with the same Amazon seller account.
On average, business customers have a larger basket size and return products less frequently.
You will gain access to features that can help you to develop the B2B segment of your business:
- Automated invoice generation
- Display of prices exclusive of VAT for business customers
- Business prices and quantity discounts
- B2B selection recommendations
- B2B advertising
- Discounts on Fulfilment by Amazon and referral fees for multi-unit business orders with at least 3% business discount in DE, FR, IT and ES
On average, business customers have a larger basket size and return products less frequently.
You will gain access to features that can help you to develop the B2B segment of your business:
- Automated invoice generation
- Display of prices exclusive of VAT for business customers
- Business prices and quantity discounts
- B2B selection recommendations
- B2B advertising
- Discounts on Fulfilment by Amazon and referral fees for multi-unit business orders with at least 3% business discount in DE, FR, IT and ES
How do I start selling on Amazon Business?
Create a Professional Amazon seller account: your offers will be available to Amazon Business customers.
Go to Seller Central and enable the Amazon Business B2B features to help you grow your B2B sales.
Go to Seller Central and enable the Amazon Business B2B features to help you grow your B2B sales.
Can I continue to use other Amazon services when I start using Amazon Business tools?
Yes. You can continue to use other Amazon services, such as Fulfilled by Amazon (FBA) or Amazon Ads, when you start using Amazon Business tools. In fact, we recommend that you explore all Amazon sales tools and programs in order to optimise your sales to B2B and B2C customers.
Can I continue to sell to individual customers?
Yes. You sell to both audiences simultaneously.
How do I process Amazon Business customer orders?
You have the same options for processing B2B orders as for orders placed by individual customers. You can ship orders yourself, use Fulfilled by Amazon (FBA) or combine both methods depending on the products.
If you use FBA, your B2B orders are shipped from the same inventory used to fulfil consumer orders.
If you use FBA, your B2B orders are shipped from the same inventory used to fulfil consumer orders.
Start selling today
Put your products in front of the millions of customers who search on Amazon every day
*Amazon Business data 2024–2025, Europe. Not a promise or guarantee; actual results may vary.
**Amazon Business data 2023–2024, Europe. Not a promise or guarantee; actual results may vary.
**Amazon Business data 2023–2024, Europe. Not a promise or guarantee; actual results may vary.
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