Sell customisable products for all of life's moments

Enable customers to customise, personalise, or configure the perfect product, all with the Amazon Custom feature set.
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Discover Amazon Custom

Amazon Custom is a store on where shoppers go to customise your products with their text, images, or logos — or from a list of options you provide. Custom products are cross-listed in our store as well as in your specified department.

Available customisation options

Amazon Custom supports the three customisation types shown below: text, image, and product configuration. If you are able to fulfil orders with these customisation types, register today and start selling custom products with Amazon.
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Text customisation
Text customisation allows customers to add text to your products using colour and font options you've specified within Seller Central. This option can be used for engraving, embroidery, printing, painting, and more.
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Image customisation
Image customisation enables customers to customise your product by uploading their own image. The customer may also add text to display on the image.
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Product configuration
Product configuration or "list of options" enables you to create a series of drop-down options through Seller Central that customers can use to build their own product. This feature also enables you to charge an additional fee for select customisation options.
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How it works

Step 1

Register to join the programme
Register to get the Custom feature set applied to your Professional Sellers account.

If you are an Individual seller, you will need to upgrade your account and become a Professional Seller before registering for the feature set.

Step 2

Enable your listings
Once your account is registered for Amazon Custom, you'll be given access to enable your product listings for customisation.

Step 3

Set up your experience
Using our listing tool within Seller Central, start configuring your customisation experiences.

Step 4

Start selling
With your custom products now live, reach hundreds of millions of Amazon customers.


Get answers to the frequently asked questions about Amazon Custom.
How long after I apply will I be notified of approval?
Approvals are typically sent within 1 hour via email with links to help get you started. If you're not accepted, you will be notified upon submitting the application.
I am not a Professional Seller, can I still join Amazon Custom?
You are required to be a Professional Seller in order to sell using Amazon Custom, unless you are listing with Handmade.
Can I use FBA (Fulfilment by Amazon) to fulfil my custom orders?
Due to the customisation aspect of these products, all orders must be fulfilled by you, the seller. FBA is currently unavailable for customised products.
Do you support bulk feed uploads?
We currently only support feeds for text customisation for one area and up to 5 lines. Image customisation and product configuration are still a manual one-by-one upload.
Can I list in any category?
You can list custom products in any category in which you are authorised to sell. However, custom products are currently unavailable in media categories and cannot be used on personal computers, laptops, computer towers, tablets or on video game consoles. For more information about the restrictions, please refer to the Prohibited seller activities and actions page.
What are the costs associated with using Amazon Custom?
Our current set of features are free, however, as new features come out, charges may apply. Normal Amazon monthly subscription fees and referral fees will still apply while using Amazon Custom. For more information on fees, see the Selling on Amazon Fee Schedule.
How will shoppers discover my custom products?
Custom products are treated like any other listings on Amazon, so discovery is no different. There is currently a dedicated storefront for custom products, but if you are looking to increase exposure to your products, consider taking advantage of Sponsored Products.
Can I use Amazon Custom to personalise products for businesses with their logo?
Yes, our image customisation feature is a great way for businesses to design a product with their logo.
How many different customisations am I able to offer the customer?
All customisation types (text, image, and options) can be used simultaneously across one product listing. We currently offer 5 surfaces with 10 customisations per surface, and up to 100 options.
Where can I go to learn more about setting up the customisation experience?
You can get started with our main Custom Products Help page in Seller Central.

Start selling

Selling on Amazon allows you to reach tens of millions of buyers, whether you’re selling one item or millions. Your account configuration is set to sell across Europe.
€39 (excl. VAT) per month + referral fees
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