Reduced 2026 fees = bigger margins. See what you saveReduced 2026 fees = bigger margins. See what you saveFulfilled by Merchant
Fulfil orders from your warehouse with faster, less costly and more accurate deliveries
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Sign up€39 (excl. VAT) per month + referral fees
Why choose “Fulfilled by Merchant”?
Fulfilled by Merchant offers you a range of solutions that allow you to manage your inventory and deliveries accurately and efficiently. With this service, you have access to high-end shipping options that ensure fast and reliable delivery, while protecting the health of your seller account from delivery performance issues.
You can use this service for your entire catalogue or alongside the Fulfilled by Amazon service to tailor your business strategy.
You can use this service for your entire catalogue or alongside the Fulfilled by Amazon service to tailor your business strategy.
Customise logistics and improve delivery
Set your own shipping rates, capacity limits, handling and transit times, or use Shipping Settings Automation to calculate shorter, more accurate delivery dates, which can lead to increased sales.
Ensuring best practices in order processing
With Buy Shipping, you can buy shipping labels from major carriers, one at a time or in bulk, ship and confirm your orders, and track your shipments. Buy Shipping ensures that your products are delivered to your customers via a reliable network of carriers at competitive rates.
Offer Prime and Premium delivery
Premium shipping allows you to offer speedy delivery. You can choose the regions for which you want to offer one- or two-day delivery as well as set the associated shipping costs. The most advanced sellers can also sign up for the Seller Fulfilled Prime programme and earn the Prime badge on their products, while shipping from their own warehouse.
Fulfil speciality products
Store, pack and ship items that you prefer to fulfil yourself. Or sell heavy or bulky products, slow-moving inventory or temperature-sensitive products that cannot be sold through the Fulfilled by Amazon service.
Simplify returns and refunds
Process returns and refunds efficiently using Seller Central tools, while providing direct support to your customers. Orders fulfilled by the seller allow you to personalise the after-sales experience.
Start now
Step 1. Create a seller account
Sign up for a seller account or log in to Seller Central or if you already have one. We recommend that you use a professional seller account so you can benefit from all the services on offer.
Step 2. List your products
Link your offers to existing listings in the Amazon storefront or create new detail pages for products that are not yet in our catalogue.
If you own a brand, you can register it with Amazon before listing to take advantage of a series of additional sales tools and protection benefits.
If you own a brand, you can register it with Amazon before listing to take advantage of a series of additional sales tools and protection benefits.
Step 3. Configure shipping and return settings
You can use the settings and templates to set the right handling time, transit time and capacity limit for your operation.
You can also activate automated shipping settings and handling times to optimise the delivery dates that customers see. Consider setting up a cancellation window to reduce the number of cancellation requests you receive from buyers.
Finally, check your return settings regularly and adjust them, if necessary, to comply with Amazon's return policies.
You can also activate automated shipping settings and handling times to optimise the delivery dates that customers see. Consider setting up a cancellation window to reduce the number of cancellation requests you receive from buyers.
Finally, check your return settings regularly and adjust them, if necessary, to comply with Amazon's return policies.
Step 4. Managing inventory and fulfilling customer orders
Use the “Manage Inventory” feature to update information on products and offers.
When you receive a customer order, you can review it, confirm shipment and provide tracking information using the Manage Orders feature. Make sure you confirm the shipment within the specified time frames.
You can also purchase and print shipping labels for customer orders using Buy Shipping. Your order will be confirmed and tracked automatically. If you prefer, you can use our shipping API or other multi-channel integrators as a channel for Buy Shipping. You may also consider buying labels directly through Amazon Shipping for land-based shipping services.
When you receive a customer order, you can review it, confirm shipment and provide tracking information using the Manage Orders feature. Make sure you confirm the shipment within the specified time frames.
You can also purchase and print shipping labels for customer orders using Buy Shipping. Your order will be confirmed and tracked automatically. If you prefer, you can use our shipping API or other multi-channel integrators as a channel for Buy Shipping. You may also consider buying labels directly through Amazon Shipping for land-based shipping services.
Step 5. Managing cancellations, returns, refunds and customer service
Regularly check for cancellations requested by buyers using the “Manage Orders” feature.
Authorising returns: we automatically authorise all return requests that meet our policy criteria. Return requests from customers who do not meet Amazon's return policy or are category exempt are sent to you for review. You must respond to all return requests within 24 hours using the Manage Returns feature.
Return mailing label: you are required to provide a prepaid return mailing label or a Returnless Refund for all return requests, in accordance with our policies. We automatically enrol sellers in our prepaid return mailing label programme to ensure compliance.
Authorising returns: we automatically authorise all return requests that meet our policy criteria. Return requests from customers who do not meet Amazon's return policy or are category exempt are sent to you for review. You must respond to all return requests within 24 hours using the Manage Returns feature.
Return mailing label: you are required to provide a prepaid return mailing label or a Returnless Refund for all return requests, in accordance with our policies. We automatically enrol sellers in our prepaid return mailing label programme to ensure compliance.
Do you want to simplify your post-order management? Let us take care of it with CSBA
Customer Service by Amazon (CSBA) Customer Service by Amazon (CSBA) is a paid service where Amazon provides customer service on your behalf for orders that you fulfil as a seller. We will direct customer inquiries about these orders to Customer Service by Amazon so that you don't have to handle them yourself. You'll enjoy a 90-day free trial after you first sign up for Customer Service by Amazon. After your 90-day free trial, you'll pay a unit fee based on your performance, but you can unsubscribe at any time and get free or discounted rates if you maintain a valid tracking rate (VTR).
You can also use buyer-seller messaging to communicate with buyers to process orders or respond to customer service requests.
Customer Service by Amazon (CSBA) Customer Service by Amazon (CSBA) is a paid service where Amazon provides customer service on your behalf for orders that you fulfil as a seller. We will direct customer inquiries about these orders to Customer Service by Amazon so that you don't have to handle them yourself. You'll enjoy a 90-day free trial after you first sign up for Customer Service by Amazon. After your 90-day free trial, you'll pay a unit fee based on your performance, but you can unsubscribe at any time and get free or discounted rates if you maintain a valid tracking rate (VTR).
You can also use buyer-seller messaging to communicate with buyers to process orders or respond to customer service requests.
Step 6. Monitor your shipping performance
Use the Fulfilled by Merchant dashboard to track your performance, compare promised and actual delivery times to identify discrepancies and increase your sales.
Also, be sure to check your performance regularly using the Account Health dashboard. You can monitor your rates of order defects, shipping delays, cancellations before fulfilment and valid tracking. You can also check your compliance with key Amazon policies.
Also, be sure to check your performance regularly using the Account Health dashboard. You can monitor your rates of order defects, shipping delays, cancellations before fulfilment and valid tracking. You can also check your compliance with key Amazon policies.
Step 7. Deliver faster with Premium Shipping and Seller Fulfilled Prime
When your performance doesn't meet Amazon's requirements, you can offer one- or two-day delivery using the Premium and Seller Fulfilled Prime shipping models. With Seller Fulfilled Prime, you ship directly from your warehouse while displaying the Prime badge that customers trust, making it the ideal solution for eligible products with qualified carriers.
Fulfilled by Merchant tools and programmes
Reach more loyal Amazon customers
Seller Fulfilled Prime
Seller Fulfilled Prime allows you to deliver Prime orders directly from your own warehouse to domestic Prime customers. You commit to providing one-day delivery at no additional cost for Prime customers and standard delivery for non-Prime customers. At the end of the trial period, your products will be eligible for Prime, which will increase their visibility to millions of Amazon customers.
Review the performance requirements and apply now.
Review the performance requirements and apply now.
Sign up for Premium Delivery
Customers appreciate speedy deliveries and are more likely to buy products that have a shorter estimated delivery time.
Premium Delivery lets you offer your customers one- or two-day delivery options with tracking.
These fast delivery options can help increase the chances of your offers being featured on Amazon product detail pages and can help improve the customer experience by communicating a transparent delivery date.
To get started, check if you're eligible for Premium Delivery, then enable the options available in your shipping settings. See the complete list of authorised carriers for Premium Shipping options here.
Become eligible for Prime on your items while offering your customers same-day, one-day or two-day delivery.
Premium Delivery lets you offer your customers one- or two-day delivery options with tracking.
These fast delivery options can help increase the chances of your offers being featured on Amazon product detail pages and can help improve the customer experience by communicating a transparent delivery date.
To get started, check if you're eligible for Premium Delivery, then enable the options available in your shipping settings. See the complete list of authorised carriers for Premium Shipping options here.
Become eligible for Prime on your items while offering your customers same-day, one-day or two-day delivery.
Engage customers with appealing offers
Set faster and more accurate delivery times
Amazon provides the estimated delivery time to buyers on the offer listing and checkout pages. This is the estimated time between the moment the buyer places the order and the delivery date of that order. Displaying fast and accurate delivery promises helps ensure a good customer experience and can improve sales.
Total delivery time = handling time + transit time (+ possible public holidays)
Handling time is the time between the buyer placing the order and you passing the order to the delivery service. You have three main options for setting your handling time.
- Default handling time: set at the account level, it applies to all of your products by default unless you change it. Use automated handling time to amend preparation time based on historical shipping performance.
- Product-level handling time: set for specific SKU/ASINs.
- Automated handling time: activate automated handling time and the system will automatically set the appropriate handling times for each of your products.
Shipping Settings Automation
Shipping Settings Automation helps you quickly create shipping models with multiple delivery zones and transit times applicable to each zone. Amazon dynamically calculates the transit time between your shipping location and the customer's location by applying the applicable transit time of the shipping service you use.
For all orders sent with a shipping model where SSA is active, negative customer feedback will be removed if:
For all orders sent with a shipping model where SSA is active, negative customer feedback will be removed if:
- You used a shipping method from those specified in the shipping model
- You shipped within the time frames
- Negative comments are about late delivery
Offer free delivery
Customers are more likely to buy products with free delivery. In fact, free shipping can increase your self-fulfilled sales by up to 12.4% *. You are more likely to win the featured offer when you offer free delivery.
*Average based on a study carried out in 2020 on the increase in sales of offers with free delivery compared to identical offers with paid delivery but with the same total price (item price + delivery costs). It does not take into account additional benefits associated with a lower total price. The study looked at marketplaces in the United Kingdom, Germany, France, Italy and Spain. The specific increase in ASIN count may vary.
Ensure that you apply best practices in order processing to keep your customers happy.
Add valid tracking IDs to your orders
Tracking numbers allow customers to find out where their orders are and when they can expect to receive them.
Providing a valid tracking ID for your orders can help you reduce contact with buyers and lost shipments. Adding tracking information to orders you process can also help improve your valid tracking rate.
Watch this video to find out how to download tracking numbers.
Providing a valid tracking ID for your orders can help you reduce contact with buyers and lost shipments. Adding tracking information to orders you process can also help improve your valid tracking rate.
Watch this video to find out how to download tracking numbers.
Use Buy Shipping services
Buy Shipping allows sellers to buy and print shipping labels in one place while benefiting from attractive rates from major carriers. You will also enjoy increased protection for delivery-related claims.
Help protect your performance indicators
Negative customer feedback: if you ship on time with tracking via Buy Shipping and the buyer leaves seller feedback only related to delayed or undelivered packages, you can ask for that feedback to be reviewed.
A-to-Z Guarantee claims : if you use Buy Shipping services and ship your packages on time, you are protected from A-to-Z Guarantee claims if a customer reports delivery issues.
A-to-Z Guarantee claims : if you use Buy Shipping services and ship your packages on time, you are protected from A-to-Z Guarantee claims if a customer reports delivery issues.
Get ready for Seller Fulfilled Prime
You must use Buy Shipping for at least 98% of Seller Fulfilled Prime products. For more information, see the Seller Fulfilled Prime page. Using Buy Shipping for all of your orders can help you get to Seller Fulfilled Prime more quickly. For more information, see the Seller Fulfilled Prime page.
Save time when buying shipping
Bulk shipping: buy labels in bulk up to 100 orders at a time.
Simplify your after-sales service to ensure efficiency for you and your customers
Check the status of your Amazon Prepaid Return Label (APRL) programme
Returns with APRL provide a better customer experience and save you time. Check if you are registered for APRL. If not, sign up to have Amazon automatically authorise all domestic returns that meet Amazon's returns policy and provide customers with prepaid shipping labels on your behalf. You can request prepaid return exemptions for certain products in your inventory and then provide your customers with prepaid return mailing labels yourself.
Offering Returnless Refunds
Returnless Refunds are an optional feature that can help you reduce costs and the amount of contact you have with your customers.
By registering, you can automatically give your customers a full refund without them having to return the item they purchased. This will only happen when the criteria you set are met.
To get started, go to Seller Central -> Return Settings -> Returnless Refunds tab, then click “Add new rule” or complete and download the “Replacing Return Attributes” template to register specific products from your inventory.
By registering, you can automatically give your customers a full refund without them having to return the item they purchased. This will only happen when the criteria you set are met.
To get started, go to Seller Central -> Return Settings -> Returnless Refunds tab, then click “Add new rule” or complete and download the “Replacing Return Attributes” template to register specific products from your inventory.
Customer Service by Amazon
Customer Service by Amazon (CSBA) is a paid service where Amazon provides customer service for orders that you fulfil. We will direct customer inquiries for these orders to Customer Service by Amazon so that you don't have to handle them yourself. You'll enjoy a 90-day free trial after you first sign up for Customer Service by Amazon. After your 90-day trial, you will be charged for each seller-fulfilled shipped unit, based on your customer service performance. You can opt out of Customer Service by Amazon at any time.
FAQs
What is “Fulfilled by Merchant”?
“Fulfilled by Merchant” is a set of solutions that help you save time and reduce costs when you fulfil customer orders yourself. Benefit from favourable shipping rates and offer your customers fast and reliable delivery while enjoying better account protection in the event of delivery claims.
Use Fulfilled by Merchant solutions for all the products you sell, or use them for certain products while selling others through Fulfilled by Amazon.
Use Fulfilled by Merchant solutions for all the products you sell, or use them for certain products while selling others through Fulfilled by Amazon.
Why should I use “Fulfilled by Merchant” services?
There are many reasons to use “Fulfilled by Merchant”:
1) Set short handling times and use Shipping Settings Automation to calculate shorter and more accurate delivery dates, as well as the automated handling time to automatically calculate accurate handling times based on your historical ASIN-level fulfilment performance, ensuring your customers have more accurate delivery dates. These more accurate delivery dates may result in increased sales.
2) Purchase shipping labels with Buy Shipping to benefit from pre-negotiated shipping rates.
3) Offer fast delivery with Prime and Premium options: meet the performance requirements to be eligible for the Seller Fulfilled Prime or Premium Shipping options, which allow you to offer one- or two-day delivery times. With Seller Fulfilled Prime, ship directly from your warehouse while displaying the Prime badge, committing to offer free one-day delivery to Prime customers. These programmes help uphold Amazon's high delivery standards and can increase the visibility and sales of your products.
4) Store, pack, and ship items that you prefer to fulfil yourself. Sell heavy or bulky products, slow-moving inventory, or temperature-sensitive products that can't be sold through FBA.
5) Use tools to streamline returns and refunds, and communicate with buyers when they have questions or need help. Fulfilled by Merchant can be an opportunity to add a personal touch to the after-sales experience.
6) Customer Service by Amazon (CSBA): you will enjoy a 90-day free trial after joining Customer Service by Amazon for the first time. After your 90-day trial, you will be charged for each seller-fulfilled shipped unit, based on your customer service performance. You can opt out of Customer Service by Amazon at any time. If you meet the valid tracking rate (VTR), you can also benefit from free or reduced CSBA rates.
1) Set short handling times and use Shipping Settings Automation to calculate shorter and more accurate delivery dates, as well as the automated handling time to automatically calculate accurate handling times based on your historical ASIN-level fulfilment performance, ensuring your customers have more accurate delivery dates. These more accurate delivery dates may result in increased sales.
2) Purchase shipping labels with Buy Shipping to benefit from pre-negotiated shipping rates.
3) Offer fast delivery with Prime and Premium options: meet the performance requirements to be eligible for the Seller Fulfilled Prime or Premium Shipping options, which allow you to offer one- or two-day delivery times. With Seller Fulfilled Prime, ship directly from your warehouse while displaying the Prime badge, committing to offer free one-day delivery to Prime customers. These programmes help uphold Amazon's high delivery standards and can increase the visibility and sales of your products.
4) Store, pack, and ship items that you prefer to fulfil yourself. Sell heavy or bulky products, slow-moving inventory, or temperature-sensitive products that can't be sold through FBA.
5) Use tools to streamline returns and refunds, and communicate with buyers when they have questions or need help. Fulfilled by Merchant can be an opportunity to add a personal touch to the after-sales experience.
6) Customer Service by Amazon (CSBA): you will enjoy a 90-day free trial after joining Customer Service by Amazon for the first time. After your 90-day trial, you will be charged for each seller-fulfilled shipped unit, based on your customer service performance. You can opt out of Customer Service by Amazon at any time. If you meet the valid tracking rate (VTR), you can also benefit from free or reduced CSBA rates.
How do I start using Fulfilled by Merchant?
a) To start using Fulfilled by Merchant, create a seller account or sign in to Seller Central if you already have one. We recommend that you use a professional seller account so you can benefit from all the services.
b) Next, you will need to list your products. Link your offers to existing listings in the Amazon storefront or create new detail pages for products that are not yet in our catalogue. Learn more about product listing.
c) After listing, you can use Seller Central settings and templates to set the right handling time, transit time and capacity limit for your operation. You can also use Shipping Settings Automation and handling times to optimise the delivery dates that are displayed to customers.
d) When you receive a customer order, you can review it, confirm shipment and provide tracking information using the “Manage Orders” feature. Make sure you confirm the shipment within the specified handling time.
e) You can also purchase and print shipping labels for customer orders using Buy Shipping. Your order will be confirmed and tracked automatically. If you prefer, you can use our shipping API or other multi-channel integrators as a channel for Buy Shipping. You may also consider buying labels directly through Amazon Shipping for land-based shipping services.
b) Next, you will need to list your products. Link your offers to existing listings in the Amazon storefront or create new detail pages for products that are not yet in our catalogue. Learn more about product listing.
c) After listing, you can use Seller Central settings and templates to set the right handling time, transit time and capacity limit for your operation. You can also use Shipping Settings Automation and handling times to optimise the delivery dates that are displayed to customers.
d) When you receive a customer order, you can review it, confirm shipment and provide tracking information using the “Manage Orders” feature. Make sure you confirm the shipment within the specified handling time.
e) You can also purchase and print shipping labels for customer orders using Buy Shipping. Your order will be confirmed and tracked automatically. If you prefer, you can use our shipping API or other multi-channel integrators as a channel for Buy Shipping. You may also consider buying labels directly through Amazon Shipping for land-based shipping services.
What is Amazon's return policy?
Review our returns policy at any time.
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