Grow your
brand with Amazon

Amazon Launchpad

Why choose Amazon Launchpad?

Get support

Get support

Amazon Launchpad has supported the launch of more than 2200 brand owners across Europe. Trust our proven support programme to accelerate and sustain the growth of your business.
Get discovered


Present and promote your brand to millions of Amazon customers via dedicated storefronts across Europe and the UK.
Grow your business

Grow your

Unlock premium tools to connect your brand with your customers. Grow your business internationally with the help of Amazon Launchpad teams located in nine different countries.
Are you a brand owner looking to sell on Amazon?

Join thousands of brands across Europe that are growing with the help of Amazon Launchpad


How much does Amazon Launchpad cost?

Amazon Launchpad sellers pay an additional 5% referral fee on each item sold, in addition to the standard referral fee. These fees apply to all sales on the Seller Central account and are charged based on the total sum paid for the item by the customer, including applicable taxes and customs fees.


Who is Amazon Launchpad for?
We review applicants case-by-case against our criteria before accepting applicants into the Amazon Launchpad programme. We are looking for brand owners from any product category, with a unique selling point and brand story, looking to maximise their global potential.
I'm already selling on Amazon. Can I sign up?
Yes, if you are already selling on Amazon, you can participate in the Amazon Launchpad programme. Complete our programme application form, and we will get back to you within 10 days.
Do I have to reapply if I already sell with Amazon Launchpad in another country?
If you are part of our three North American stores (,,, Australian store ( or Indian store ( you will need to reapply to join Amazon Launchpad Europe. If you join Amazon Launchpad on, the programme will automatically enrol you in all six European stores (,,,,, without reapplying. Learn more about global selling here.
How will Amazon Customers discover my products on Amazon Launchpad?
Amazon Launchpad has dedicated storefronts on Amazon's marketplaces (,,,,, featuring Amazon Launchpad products. Our account management and marketing teams will also work with you to help improve exposure of your products. Additionally, your products are treated like any other listings on Amazon, so discovery through search is no different.
How long does the programme last?
The programme requires a one-year commitment. After that period, you can decide to stay on the programme for longer, in which case you do not need to do anything, or to leave the programme, at any time, by sending us a 30-day notice via email.
Where can I go to learn more about joining Amazon Launchpad?
Apply to the Amazon Launchpad programme and someone from our team will be in touch. You can also get started with our Amazon Launchpad help page in Amazon Seller Central or Amazon Seller University.

Are you a brand owner looking to sell on Amazon?

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