FabLittleBag

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"Over the last year, our sales on Amazon have increased by more than 100%. Amazon Launchpad is a major part of that extra boost in growth."
Martha Silcott
CEO, FabLittleBag

About the brand

My name is Martha Silcott and I run a company called FabLittleBag that sells fab little bags. They are sustainably-sourced disposal bags for tampons and pads, transforming disposal from being awkward and embarrassing to being easy, hygienic and a feel-good experience. FabLittleBag was created to offer more sustainable products to people who are focused on making better purchasing decisions.
FabLittleBag

What are the biggest challenges your business faces?

First and foremost, dealing with taboo subjects, such as periods, can be tricky. We therefore had to learn to manage our exposure and communication around these topics. Secondly, we have to make sure that with a sustainable product, we rise above a lot of the misinformation out there so customers know they can trust our products.

What did you like about the Amazon Launchpad programme?

The thing that appealed to us most was the fact that Amazon Launchpad has sustainability at its core. It’s great to have that extra support pushing the exposure and awareness of more sustainable products.

How has Amazon Launchpad helped your brand?

Amazon Launchpad has helped to boost our sales. Over the last year, our sales on Amazon have increased by more than 100%. Amazon Launchpad is a major part of that extra boost in growth.

Amazon Launchpad has supported our business with various benefits, such as discounts on coupon fees. The main thing is increasing the exposure of sustainable products to customers who share our ethos on Amazon. Amazon Launchpad gave us access to training on the Climate Pledge Friendly badge, because we hope to be able to qualify for that later down the line.
Amazon Launchpad gave us access to training on the Climate Pledge Friendly badge, because we hope to be able to qualify for that later down the line.
Martha SilcottCEO, FabLittleBag

How do you see FabLittleBag growing with Amazon Launchpad?

I think our partnership with Amazon Launchpad will help increase our growth exponentially and encourage people to make better decisions when buying products on Amazon.

How would you describe Amazon Launchpad in three words?

I would say collaborative, conscious and fab.

FabLittleBag

LOCATION
UK
INDUSTRY
Health & Personal Care
AMAZON LAUNCHPAD LAUNCH YEAR:
2021

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