Freda Health

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"What appealed to me most about Amazon Launchpad is having access to an expert who can answer all the questions you would ever want to ask Amazon."
Afsaneh Parvizi-Wayne
Founder, Freda Health
Freda Health

About the brand

My name is Afsaneh Parvizi-Wayne and I am the founder of Freda Health. Freda was launched in January 2018. We sell sustainably-made, chemical-free period pads and organic tampons. Most recently, we launched slimline pads aimed at stress incontinence.
Freda Health

What are the biggest challenges your business faces?

The challenge that Freda faces more than any other startup is the space that it finds itself in — women’s health, and particularly menstruation, which is a fairly taboo subject.

Another major challenge was to develop a strong brand identity. How do you make yourself known when you offer a product that is only available in electronic or digital format?

What did you like about the Amazon Launchpad programme?

What appealed to me about Amazon Launchpad was getting an expert colleague who was multi-skilled and knew all the answers to every single question we asked.

We’re also using Amazon Launchpad as a way of educating. We can raise awareness so that women’s health will no longer be a taboo subject. For us, Amazon is the best megaphone.

How has Amazon Launchpad helped your brand?

Amazon Launchpad has been very beneficial in positioning the brand and getting immediate results. The Amazon Launchpad customer feedback programme, Vine, is a great way to improve your product offerings on Amazon.

Amazon also introduced the Climate Pledge Friendly badge for certified businesses like ours, which helps to provide credibility to our brand.
Amazon Launchpad has been very beneficial in positioning the brand and getting immediate results. The Amazon Launchpad customer feedback programme, Vine, is a great way to improve your product offerings on Amazon.
Afsaneh Parvizi-WayneFounder, Freda Health

Freda Health

LOCATION
UK
INDUSTRY
Health & Personal Care
AMAZON LAUNCHPAD LAUNCH YEAR:
2021

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