Scentered

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"With Amazon Launchpad, we can tell our story in our own way, which ultimately allows us to improve communicate about the brand. The consumer is now buying an authentic story."
Lara Morgan
Founder, Scentered
Scentered

About the brand

My name is Lara Morgan. I am the founder of Scentered, a company that sells portable products to support mindful transitions. Apply the balm to your pulse points, inhale and let your mind reset.
Scentered

What did you like about the Amazon Launchpad programme?

If I think back to why we decided to integrate Amazon Launchpad, I would say it was to be able to benefit, in addition to everything else, from a better return on investment compared to the other options available. As a smaller brand, we're competing with businesses with a much larger budget, so investing in this programme makes all the difference because we get the benefits of Amazon Launchpad, such as A+ content and free Amazon Vine reviews.

How has Amazon Launchpad helped your brand?

Thanks to Amazon Launchpad, we can tell our brand story in our own way, which ultimately allows us to better communicate the authenticity of Scentered. The consumer is now buying an authentic story.

By joining Amazon Launchpad, you are invited to various events and your products can be featured in gift guides. For example, the Christmas gift guide helped us to achieve very strong growth. Although this success was not entirely linked to Amazon Launchpad, we were able to boost our sales by 30% overall.
Thanks to Amazon Launchpad, we can tell our brand story in our own way, which ultimately allows us to better communicate the authenticity of Scentered. The consumer is now buying an authentic story.
Lara MorganFounder, Scentered

How would you describe Amazon Launchpad in three words?

Here's how I would describe Amazon Launchpad: opportunity maximisation, brand elevation and increased sales growth.

Scentered

LOCATION
UK
INDUSTRY
Health & Personal Care
AMAZON LAUNCHPAD LAUNCH YEAR:
2021

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