Innovation Awards logo

Applications are now closed

Change your start-up, and the world, forever

The reward that supercharges your business

Do you create cutting-edge products that bring innovation into the everyday, building a better future for us all?

Apply for a chance to win the Amazon Launchpad Innovation Awards and discover the dream boost that could send your start-up sky-high.

The prizes

20 finalists
- A featured placement on the Amazon Launchpad landing page
- Licence to use the awards logo
- An Amazon Launchpad Innovation Awards trophy
Winner
- €100,000 to help you skyrocket your business
- Free access to Amazon Launchpad for one year
- A featured placement on the Amazon Launchpad landing page
- Licence to use the awards logo
- An Amazon Launchpad Innovation Awards trophy
Best Local Start-Ups
- A featured placement on the Amazon Launchpad landing page
- Licence to use the awards logo
- An Amazon Launchpad Innovation Awards trophy

Ready to apply?

Just check that each of the following is true for your business. If so, congratulations — you're eligible to apply!
  1. You're a business registered in a European Economic Area (EEA) country, the UK or Switzerland.
  2. You sell a physical product to consumers, not to other businesses.
  3. Your company is the brand owner of the product in question.
  4. You are a small or medium-sized company employing fewer than 250 employees and with a total annual turnover of less than €50 million and/or an annual balance sheet total of no more than €43 million at the time of entry.
Other restrictions may apply, so please review the full terms and conditions here.

Dates to remember

Timeline

WeWALK

We won €100,000 as a prize, but the value goes far beyond money: we also won marketing exposure. Beyond the money, it really helped us develop our brand and better fulfil our mission.
Jean Marc FeghaliR&D Lead — WeWALK
Jean Marc Feghali

Meet our judges

Aditi Singh
Aditi Singh
General Manager, Amazon Launchpad EU
Andy Fishburn
Andy Fishburn
Managing Director, Virgin StartUp
Jamie Siminoff
Jamie Siminoff
Founder and CEO, Ring

Frequently asked questions

How do I apply?
You can sign up here. Just make sure you submit your application in English by 29 May 2022. If you're a finalist, you will be notified by 7 June 2022 —
you will then have to send us two samples of your product before 12 July 2022. The finalists will be announced to the public on 8 September 2022.
What criteria do I have to meet to participate?
- You must enter a physical product
- The product must be sold to consumers
- The product must be available for sale to the public before 7 June 2022
- Your company must be the brand owner of the product in question
- The person submitting the entry must be at least 18 years old at the time of entry
- Your business must be registered in an EEA country, the United Kingdom or Switzerland
- The company must employ fewer than 250 people and have an annual turnover not exceeding €50 million and/or an annual balance sheet total of no more than €43 million at the time of entry
- The product presented must not have received a prize in previous editions of the awards
Does my product need to be listed on Amazon already?
No. We accept entries from brands that already sell on Amazon and Amazon Launchpad as well as brands that have never sold in Amazon stores. However, acceptance of the one year of free access to Amazon Launchpad and spotlight placement on Amazon Launchpad is a prerequisite to the award-winning brand's enrolment in Selling on Amazon services and acceptance of the Amazon Services Europe Business Solutions Agreement and Amazon Launchpad Programme Terms. Please note that fees are payable when selling on Amazon. The 5% fee for participating in Amazon Launchpad will not apply to the winner (for a period of one year, as per the award Terms and Conditions).
How will my product be judged?
All applications will be judged individually on their merits.
The winner will be determined by the judging panel based on the judging criteria, which includes an assessment of the following:

- Aesthetic and product design
- The social, ecological and economic sustainability aspects of the product
- Uniqueness and differentiation

The list above is not a hierarchical list and the judging panel may assign different weightings to the different criteria.
The winner will receive €100,000, free access to Amazon Launchpad for one year, and the finalist prize as shown below.
What do the twenty finalists receive in their winning package?
- An Amazon Launchpad Innovation Awards trophy
- Licence to use the awards logo
- A featured Seller Spotlight placement on the Amazon Launchpad Innovation Awards landing page for a minimum of one month
How many brands will win the competition?
Our judging panel will select 1 overall winner and the 20 most highly commended brands as finalists.
We will also announce the best start-up in each of the countries with the most entries.
The best start-up will receive the finalist prize, winning:

- An Amazon Launchpad Innovation Awards trophy
- Licence to use the awards logo
- A featured Seller Spotlight placement on the Amazon Launchpad Innovation Awards landing page for a minimum of one month
Are the Amazon Launchpad Innovation Awards a one-time initiative?
No, this is an annual competition dedicated to championing revolutionary start-ups and finding the most innovative products.
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