SERVICES DE COMPTES STRATÉGIQUES

Développez votre activité avec Amazon Selling Partner 360

Avec Amazon Selling Partner 360, vous bénéficiez de l’expertise d’un Consultant Marketplace dédié. Un expert de confiance au sein même d'Amazon qui vous accompagne dans l’acquisition de nouveaux clients, le développement et l’augmentation des ventes de votre entreprise. Prêt à vous lancer?
Prêt à vous lancer?
Selling Partner 360

Atteignez vos objectifs avec

Trusted advisor

Votre partenaire de confiance

Évoluez dans un environnement en constant mouvement avec un Consultant Marketplace dédié à vos côtés.
Transformez leur expertise, mais aussi leurs stratégies et conseils sur mesure en un succès commercial continu.
Personalized insights and recommendations

Des données personnalisées

Obtenez des données et des recommandations personnalisées actionnables qui vous permettent de débloquer de nouvelles perspectives et de vous développer, afin que vous puissiez vous concentrer sur la stratégie globale.
Strategic support

Une croissance adaptée à vos priorités

Bénéficiez d’une assistance tactique sur mesure qui vous permettra de prioriser vos objectifs et d'optimiser votre temps de manière continue et ciblée.
Strategic support

L’accès Early Bird

Soyez le premier à découvrir les programmes innovants destinés aux vendeurs et conçus pour améliorer votre activité et la visibilité de vos produits.

odG

“Le programme Amazon 360 est une aide précieuse dans le développement de mon entreprise"

Henri Didier
Fondateur

74%

des clients Amazon utilisent Amazon pour découvrir de nouveaux produits ou marques

500K

marques sont inscrites dans le Registre des marques, débloquant ainsi l’accès à nos puissants outils

Comment pouvons-nous vous aider à développer votre activité ?

Notre programme d’accompagnement se concentre sur cinq modules. Ceux-ci couvrent notamment la réduction des coûts de vos opérations, la visibilité de vos offres ou encore l’amélioration de votre image de marque.

Afin d’optimiser les résultats, nous conseillons généralement de se concentrer sur 2 à 3 modules. Votre Consultant Marketplace sera à vos côtés pour vous aider à prioriser les sujets à traiter.

OPTIMISATION DU CATALOGUE :
Analyse détaillée du taux de conversion
Recommandations sur mesure pour améliorer les pages produits
Définition d’actions spécifiques pour les produits phares et les sélections de produits peu performantes
ASP360 pie

Comment avons-nous aidé d’autres vendeurs partenaires?

Tout comme nos clients, nos vendeurs sont au cœur de nos priorités. Retrouvez ci-dessous des témoignages ainsi que des études de cas.
“Nous avons déjà une grande connaissance d’Amazon et de ses outils dans notre équipe, mais avoir un Consultant Marketplace dédié nous donne un avantage considérable pour nous aider dans notre prise de décision !”
Arash
Equipe commerciale, Nutravita

Vous vendez, nous expédions

Avec Expédié par Amazon, vous stockez vos produits dans nos centres de logistiques. Nous sélectionnons, emballons, expédions et assurons le service client pour chaque commande traitée.

Atteignez de nouvelles audiences sur et en dehors d’Amazon

Faites-vous connaître, augmentez vos ventes et maîtrisez vos coûts grâce aux différentes solutions disponibles dans Amazon Ads. Vous pouvez par exemple créer des annonces au coût par clic (CPC) avec les Produits Sponsorisés, mettre en avant votre marque et votre catalogue de produits grâce aux Marques Sponsorisées, ou encore tirer profit de la solution d'affichage publicitaire Sponsored Display conçue pour attirer de nouvelles audiences.

Tarifs et éligibilité

Le coût du programme Amazon 360 est de 1.600€/mois + 0,3 % de vos ventes totales dans l'UE* au cours du mois civil précédent. Ces frais seront prélevés tous les mois directement sur votre compte Seller Central. Le montant total des frais est plafonné à 5000€.

Comment savoir si mon entreprise est éligible?
  • Vous devez disposer d'un compte vendeur professionnel actif et en règle sur Amazon.fr
  • Le programme est conçu pour aider à la fois les propriétaires de marques et les revendeurs qui opèrent sur la boutique Amazon.fr.
  • Les vendeurs souhaitant créer plusieurs comptes vendeur doivent remplir un formulaire de demande en indiquant une adresse email ainsi que le Merchant Toket spécifique à chaque compte vendeur.
Vous avez d'autres questions? N’hésitez pas à consulter les conditions générales du programme ASP 360.
* Le total des ventes ne comprend pas les frais de retours et d'expédition ainsi que tout autre coût supplémentaire.
Tarifs et éligibilité
Prêt à vous lancer?

FAQ

Général
1. If I'm not a brand owner, can the Amazon Selling Partner 360 programme still help me?
Yes absolutely, the programme was set up to meet the needs of brand owners and selling partners who resell on Amazon marketplaces. The growth modules you focus on will be different depending on your profile and the type of business you are developing.
2. Can Amazon Selling Partner 360 support me with my accounts in the UK and Europe?
Yes, your Marketplace Consultant will help you grow your business in the UK and Europe. If you have just one account, the total fixed fees for the programme will be €1600 and will be charged only once, regardless of the number of European marketplaces in which you do business. On the other hand, if you have different accounts for each marketplace, you will have to choose which accounts you want support with, and in this case, you will be billed separately for the selected accounts.
3. Can the Amazon Selling Partner 360 programme support me with my growth outside the UK and the European Union?
No, we cannot support you with your growth outside the UK and the European Union, as the service we offer is only available in Europe. However, we work closely with the Global Selling team, and we will therefore be able to inform you of all the development opportunities on new marketplaces. Although we cannot directly work on your accounts outside the UK and the European Union, your Marketplace Consultant will be able to connect you with teams that can support you in your growth outside of Europe and the UK.
4. I have more than one seller account on Amazon. Can one Marketplace Consultant provide support for all my accounts?
Selling partners must register each account separately in the Amazon Selling Partner 360 programme. Depending on the capabilities of the respective Marketplace Consultant, you may or may not be able to work with a single Marketplace Consultant across all your accounts. We will work together to establish the best strategy for managing your multiple accounts. Refer to question 2 of these FAQ for more information on the possibility of being supported across multiple accounts.
5. I already work with several Account Managers on Amazon. Why would I pay for this service?
By joining the Amazon Selling Partner 360 programme, your Marketplace Consultant will be able to: 1) Work collaboratively to define your objectives and strategy, 2) Support you more generally rather than just focussing on a single programme or functionality, 3) Proactively check if there are opportunities to take regarding your account (expansion, marketing, selection, pricing, etc.), and 4) Keep you informed of the latest pilot programmes developed within Amazon. You will also have access to Premium Seller Support.
6. What are the eligibility requirements for the programme?
To be eligible for the programme, you must have an account registered with Amazon, with no blocked marketplaces. You will be added to a waiting list to participate in the programme, and if your account meets all the requirements, you will be contacted by a Marketplace Consultant.
7. How can I be sure that the Amazon Selling Partner 360 programme will help me grow?
We constantly track and evaluate the satisfaction of our selling partners. We use your feedback to improve the programme and establish new services. For more information, we recommend reading the feedback provided by selling partners within the Amazon Selling Partner 360 programme here.
8. I'm having problems with my Amazon account; can I get help before joining the programme?
We are unable to assist selling partners until they join the programme. However, you have access to Seller Support regardless of your situation, so do not hesitate to contact the service if you need to. Once you join the programme, you will have access to a Marketplace Consultant who will assist you in growing your business and Premium Seller Support for any operational questions (refer to FAQ 9–11 for more information). However, the Amazon Selling Partner 360 programme does not assist selling partners with a blocked account or ASIN. All selling partners, including Amazon Selling Partner 360 members, must follow the same appeal processes for a blocked ASIN or account.
Votre Consultant Marketplace
9. Mon Consultant Marketplace peut-il m'aider à résoudre des problèmes opérationnels existants ?
L'objectif de votre Consultant Marketplace est de vous apporter un accompagnement stratégique et non de travailler sur des problématiques opérationnelles. Néanmoins, étant donné que le succès de votre entreprise est dans leur meilleur intérêt, ils feront de leur mieux pour vous aider en contactant les équipes techniques compétentes, si vous avez besoin d'aide pour des problèmes opérationnels.
12. Will my Marketplace Consultant be able to help me understand and use the tools available in Seller Central?
Yes, your Marketplace Consultant can show you all the tools available in Seller Central. If you would like to learn more about a particular tool/feature, ask your Marketplace Consultant to explain it to you. They can organise this during your monthly check-ins or answer it by email if it is an ad hoc question about Seller Central.
13. Can my Marketplace Consultant assist me with the Vendor Central interface?
No, the programme only covers the Seller Central interface.
14. How often can I talk to my Marketplace Consultant?
Your Marketplace Consultant will organise a monthly check-in so that you can review your business plan together and prioritise the actions to be taken. Additional exchanges can be set up to help you optimise your growth and to support you with the needs of your business. To facilitate all these interactions, you will have the direct email address of your Marketplace Consultant.
15. How many selling partners does each Marketplace Consultant support?
Each Marketplace Consultant works closely with a small number of selling partners. We limit the size of each Marketplace Consultant's portfolio to give them time to focus on your account and your needs. We regularly review and adjust the size of the Consultants’ portfolios to ensure your satisfaction.
16. Are Marketplace Consultants Amazon employees?
Yes, all Marketplace Consultants are Amazon employees.
17. What level of experience will my Marketplace Consultant have?
All our Marketplace Consultants are trained to offer sellers who are part of the Amazon Selling Partner 360 programme the best possible support regarding a range of topics, such as managing logistics and inventory, selection and conversion, marketing and advertising strategy, and international growth.
18. What criteria do you use to choose which Marketplace Consultant will assist me?
The Marketplace Consultant who will assist you will be assigned to your account once your account has been reviewed. We make sure that all Marketplace Consultants receive the same high-quality training and that the size of their account portfolios remains limited so that they can support you in the best possible way.
19. Will I keep the same Marketplace Consultant while I am a member of the programme?
We cannot guarantee that you will not have a different Marketplace Consultant while you are a member of the programme, but we place a high value on the relationship you can build with your Marketplace Consultant. Therefore, we will strive to preserve this relationship by ensuring continuity with the same Marketplace Consultant whenever possible.
20. What happens if I am not satisfied with the level of service provided by my Marketplace Consultant?
The satisfaction of our selling partners is our top priority. Every month, you will receive a satisfaction questionnaire so that you can share any doubts with us. The results of these questionnaires are analysed very closely by the Programme Directors to ensure that the service we offer you is exceptional. You also have the option of requesting a phone call with a manager to discuss any difficulties you might be having and see how we can help you overcome them.
Opportunités marketing, publicitaires et de programme
21. Will my Marketplace Consultant proactively offer me development opportunities through new programmes?
Absolutely. Keeping your goals in mind, your Marketplace Consultant will keep you informed of new programme and pilot developments that might help you grow and achieve your objectives.
22. What type of marketing support can I get?
Your Marketplace Consultant will advise you on implementing all the promotional offers currently available at Amazon, specifically Coupons, Lightning Deals, 7-Day Deals, and Deals of the Day. The programme does not guarantee that any offers submitted will be validated, but your Marketplace Consultant will be able to support you with this to generate growth. The fees for implementing an offer will remain the same and members of the Amazon Selling Partner 360 programme will not receive a discount for setting up promotional offers.
23. Can my Marketplace Consultant help me set up promotional offers?
Yes, your Marketplace Consultant can explain the different types of promotional offers and teach you how to set them up. Your Consultant can also help you create a promotional strategy based on your objectives, as well as inform you about the eligibility conditions of offers to maximise the likelihood of your proposals being accepted.
24. Can my Marketplace Consultant help me prepare for special promotional events, such as Prime Day?
Yes, your Marketplace Consultant will help you prepare for major promotional events throughout the year. Your Consultant will help you implement your promotional strategy, while improving your product pages to maximise the impact of these high-traffic events.
Frais liés au programme et période d’engagement
25. What is the cost structure of the Amazon Selling Partner 360 programme?
The cost of receiving support as part of the Amazon Selling Partner 360 programme is as follows: €1600/month + 0.3% of the total sales turnover achieved the previous month. This cost takes into account the price of the products, but excludes the costs of returns, delivery, packaging, and any other charges. The total amount of fees is capped at €5000 per month.

Here is an example: Between 1 July and 31 July 2020, Christophe’s business, a fictitious selling partner selling on Amazon and who is part of the Amazon Selling Partner programme, generated a total sales turnover of €130,000 within Europe. On 1 August, the amount invoiced to Christophe's account will therefore be €1990 (plus taxes). Calculation details: (€1600 + (0.3% *€130,000)).

The fees are calculated based on the total sales turnover generated in Europe over the previous month (total sales turnover generated in Europe = product prices * quantity; the total sales turnover does not include returns, delivery, packaging or any other charges), and will therefore vary each month.
26 When will I be charged?
You will be charged and billed on day 1 of each month. For information on how we calculate the programme fees, see question 25 of these FAQ. You can find the invoiced amount in Seller Central under the Report tab > Payments > Transaction overview > Service fees > Premium service fees.
27. How are the fees collected?
Programme fees are taken directly from your account balance. If there is an insufficient account balance to cover the programme fees, the remaining amount will be charged directly to the credit card linked to your Seller Central account.
28. Is it possible to pay less to have fewer services?
The Amazon Selling Partner 360 programme is currently defined as a set of services which cannot be sold separately.
29. How long is the commitment period for the programme?
The minimum commitment period for the Amazon Selling Partner 360 programme is 6 months. At the end of the minimum commitment period of 6 months, you can continue to work with the programme or choose to leave it. In this case, a 30-day notice period applies. The Amazon Selling Partner programme reserves the right to terminate your contract with a notice period of 30 days. There is no maximum commitment period for the programme.

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