Grow your business with Amazon Selling Partner 360

With Amazon Selling Partner 360, you get the expertise of a dedicated Marketplace Consultant. A trusted expert within Amazon to help you acquire new customers, grow your business and increase sales. Ready to get started?
Ready to get started?
Selling Partner 360

Achieve your goals with

Trusted advisor

Your trusted partner

Compete in a fast-paced environment with a dedicated Marketplace Consultant at your side.
Turn their expertise, tailor-made advice and strategies into continued business success.
Personalised insights and recommendations

Personalised data

Get actionable, personalised data and recommendations that unlock new insights and growth, so you can focus on overall strategy.
Strategic support

Growth tailored to your priorities

Get tailor-made tactical support to help you prioritise your objectives and optimise your time in a continuous and focused way.
Strategic support

Early bird access

Be the first to learn about innovative vendor programmes designed to improve your business and make your products more visible.


"The Amazon 360 programme is a great help in the development of my business".

Henri Didier


of Amazon customers use Amazon to find new products or brands


brands are registered in the Brand Registry, unlocking access to our powerful tools

How can we help you expand?

Our coaching programme focuses on five modules. These include reducing the costs of your operations, improving the visibility of your offers and enhancing your brand image.

To optimise results, we generally advise that you focus on two or three modules. Your Marketplace Consultant will be there to help you prioritise the issues you need to cover.

Detailed conversion rate analysis
Tailor-made recommendations to improve product pages
Identifying specific actions for flagship products and low-performing product selections
ASP360 pie

How have we helped other selling partners?

Just like our customers, our sellers are central to our priorities. Below are testimonials and case studies.
"Our team is already very familiar with Amazon and its tools, but having a dedicated Marketplace Consultant gives us a huge advantage in terms of making decisions!"
Sales team, Nutravita

You sell it, we deliver it

With FBA, you store your products in our logistics centres. We select, pack, deliver and provide customer service for every order processed.

Reach new audiences on and off Amazon

Get your name out there, increase your sales and control your costs with the different solutions available in Amazon Ads. For example, you can create cost-per-click (CPC) ads with Sponsored Products, showcase your brand and product catalogue with Sponsored Brands, or leverage the Sponsored Display solution designed to attract new audiences.

Rates and eligibility

The cost of the Amazon 360 programme is €1600/month + 0.3% of your total EU sales* in the previous calendar month. These fees will be deducted each month directly from your Seller Central account. The total amount of the fees is capped at €5500.

How do I know if my company is eligible?
  • You must have an active and valid professional seller account on
  • The programme is designed to help both brand owners and resellers who operate on the store.
  • Sellers wishing to create multiple seller accounts must fill in an application form with an email address and the specific Merchant Token for each seller account.
Still have questions? Please see the general conditions of the ASP 360 programme.
* Total sales do not include returns and delivery charges or any other additional costs.
Rates and eligibility
Ready to get started?


General information
1. If I'm not a brand owner, can the Amazon Selling Partner 360 programme still help me?
Yes absolutely, the programme was set up to meet the needs of brand owners and selling partners who resell on Amazon marketplaces. The growth modules you focus on will be different depending on your profile and the type of business you are developing.
2. Can Amazon Selling Partner 360 support me with my accounts in the UK and Europe?
Yes, your Marketplace Consultant will help you grow your business in the UK and Europe. If you have just one account, the total fixed fees for the programme will be €1600 and will be charged only once, regardless of the number of European marketplaces in which you do business. On the other hand, if you have different accounts for each marketplace, you will have to choose which accounts you want support with, and in this case, you will be billed separately for the selected accounts.
3. Can the Amazon Selling Partner 360 programme support me with my growth outside the UK and the European Union?
No, we cannot support you with your growth outside the UK and the European Union, as the service we offer is only available in Europe. However, we work closely with the Global Selling team, and we will therefore be able to inform you of all the development opportunities on new marketplaces. Although we cannot directly work on your accounts outside the UK and the European Union, your Marketplace Consultant will be able to connect you with teams that can support you in your growth outside of Europe and the UK.
4. I have more than one seller account on Amazon. Can one Marketplace Consultant provide support for all my accounts?
Selling partners must register each account separately in the Amazon Selling Partner 360 programme. Depending on the capabilities of the respective Marketplace Consultant, you may or may not be able to work with a single Marketplace Consultant across all your accounts. We will work together to establish the best strategy for managing your multiple accounts. Refer to question 2 of these FAQ for more information on the possibility of being supported across multiple accounts.
5. I already work with several Account Managers on Amazon. Why would I pay for this service?
By joining the Amazon Selling Partner 360 programme, your Marketplace Consultant will be able to: 1) Work collaboratively to define your objectives and strategy, 2) Support you more generally rather than just focussing on a single programme or functionality, 3) Proactively check if there are opportunities to take regarding your account (expansion, marketing, selection, pricing, etc.), and 4) Keep you informed of the latest pilot programmes developed within Amazon. You will also have access to Premium Seller Support.
6. What are the eligibility requirements for the programme?
To be eligible for the programme, you must have an account registered with Amazon, with no blocked marketplaces. You will be added to a waiting list to participate in the programme, and if your account meets all the requirements, you will be contacted by a Marketplace Consultant.
7. How can I be sure that the Amazon Selling Partner 360 programme will help me grow?
We constantly track and evaluate the satisfaction of our selling partners. We use your feedback to improve the programme and establish new services. For more information, we recommend reading the feedback provided by selling partners within the Amazon Selling Partner 360 programme here.
8. I'm having problems with my Amazon account; can I get help before joining the programme?
We are unable to assist selling partners until they join the programme. However, you have access to Seller Support regardless of your situation, so do not hesitate to contact the service if you need to. Once you join the programme, you will have access to a Marketplace Consultant who will assist you in growing your business and Premium Seller Support for any operational questions (refer to FAQ 9–11 for more information). However, the Amazon Selling Partner 360 programme does not assist selling partners with a blocked account or ASIN. All selling partners, including Amazon Selling Partner 360 members, must follow the same appeal processes for a blocked ASIN or account.
Your Marketplace Consultant
9. Can my Marketplace Consultant help me solve existing operational problems?
The role of your Marketplace Consultant is to provide you with strategic support and not to work on operational issues. However, as the success of your business is in their best interest, they will do their best to help you by contacting the relevant technical teams if you need help with operational problems.
10. Will my Marketplace Consultant be able to help me understand and use the tools available in Seller Central?
Yes, your Marketplace Consultant can show you all the tools available in Seller Central. If you would like to learn more about a particular tool/feature, ask your Marketplace Consultant to explain it to you. They can organise this during your monthly check-ins or answer by email if it is an ad hoc question about Seller Central.
11. Can my Marketplace Consultant assist me with the Vendor Central interface?
No, the programme only covers the Seller Central interface.
12. How often can I talk to my Marketplace Consultant?
Your Marketplace Consultant will organise a monthly check-in so that you can review your business plan together and prioritise the actions to be taken. Additional exchanges can be set up to help you optimise your growth and to support you with the needs of your business. To facilitate all these interactions, you will have the direct email address of your Marketplace Consultant.
13. How many selling partners does each Marketplace Consultant support?
Each Marketplace Consultant works closely with a small number of selling partners. We limit the size of each Marketplace Consultant's portfolio to give them time to focus on your account and your needs. We regularly review and adjust the size of the Consultants' portfolios to ensure that you are satisfied.
14. Are Marketplace Consultants Amazon employees?
Yes, all Marketplace Consultants are Amazon employees.
15. What level of experience will my Marketplace Consultant have?
All our Marketplace Consultants are trained to offer sellers who are part of the Amazon Selling Partner 360 programme the best possible support on a range of topics, such as managing logistics and inventory, selection and conversion, marketing and advertising strategy, and international growth.
16. What criteria do you use to choose which Marketplace Consultant will assist me?
The Marketplace Consultant who will assist you will be assigned to your account once your account has been reviewed. We make sure that all Marketplace Consultants receive the same high-quality training and that the size of their account portfolios remains limited so that they can support you in the best possible way.
17. Will I keep the same Marketplace Consultant while I am a member of the programme?
We cannot guarantee that you will not have a different Marketplace Consultant while you are a member of the programme, but we place a high value on the relationship you can build with your Marketplace Consultant. Therefore, we will strive to preserve this relationship by ensuring continuity with the same Marketplace Consultant whenever possible.
18. What happens if I am not satisfied with the level of service provided by my Marketplace Consultant?
The satisfaction of our selling partners is our top priority. Every month, you will receive a satisfaction questionnaire so that you can share any doubts with us. The results of these questionnaires are analysed very closely by the Programme Directors to ensure that the service we offer you is exceptional. You also have the option of requesting a phone call with a manager to discuss any difficulties you might be having and see how we can help you overcome them.
Marketing, advertising, and programme opportunities
19. Will my Marketplace Consultant proactively offer me development opportunities through new programmes?
Absolutely. Keeping your goals in mind, your Marketplace Consultant will keep you informed of new programme and pilot developments that might help you grow and meet your goals.
20. What type of marketing support can I get?
Your Marketplace Consultant will advise you on implementing all the promotional offers currently available at Amazon, specifically Coupons, Lightning Deals, 7-Day Deals, and Deals of the Day. The programme does not guarantee that any offers submitted will be validated, but your Marketplace Consultant will be able to support you with this to generate growth. The fees for implementing an offer will remain the same and members of the Amazon Selling Partner 360 programme will not receive a discount for setting up promotional offers.
21. Can my Marketplace Consultant help me set up promotional offers?
Yes, your Marketplace Consultant can explain the different types of promotional offers and teach you how to set them up. Your Consultant can also help you create a promotional strategy based on your goals and inform you about the eligibility conditions of offers to maximise the likelihood of your proposals being accepted.
22. Can my Marketplace Consultant help me prepare for specific promotional events, such as Prime Day?
Yes, your Marketplace Consultant will help you prepare for major promotional events throughout the year. Your Consultant will help you implement your promotional strategy, while improving your product pages to maximise the impact of these high-traffic events.
Programme fees and commitment period
23. What is the cost structure of the Amazon Selling Partner 360 programme?
The cost of support from the Amazon Selling Partner 360 programme is as follows: €1600/month + 0.3% of the total sales turnover achieved the previous month. This cost takes into account the price of the products and includes the costs of returns, shipping, packaging and any other charge. The total amount of fees is capped at €5000 per month.

Here is an example: Between 1 July and 31 July 2020, Christophe's business, a fictitious selling partner selling on Amazon and who is part of the Amazon Selling Partner programme, generated a total sales turnover of €130,000 within Europe. On 1 August, the amount invoiced to Christophe's account will therefore be €1990 (plus taxes). Calculation details: (€1600 + (0.3% *€130,000)).

Please note that fees are calculated based on the total sales turnover generated in Europe in the previous month and will therefore vary each month.
24. When will I be charged?
You will be charged and billed on day 1 of each month. For information on how we calculate the programme fees, see question 25 of these FAQ. You can find the invoiced amount in Seller Central under the Report tab > Payments > Transaction overview > Service fees > Premium service fees.
25. How are the fees collected?
Programme fees are taken directly from your account balance. If there is an insufficient account balance to cover the programme fees, the remaining amount will be charged directly to the credit card linked to your Seller Central account.
26 Is it possible to pay less to have fewer services?
The Amazon Selling Partner 360 programme is currently defined as a set of services which cannot be sold separately.
27. How long is the commitment period for the programme?
The minimum commitment period for the Amazon Selling Partner 360 programme is 6 months. At the end of the minimum commitment period of 6 months, you can continue to work with the programme or choose to leave it. In this case, a 30-day notice period applies. The Amazon Selling Partner programme reserves the right to terminate your contract with a notice period of 30 days. There is no maximum commitment period for the programme.

Want to boost the growth of your business?

Send us your application today!
Ready to get started?
Amazon logo: France
© 2023, Inc. and its subsidiaries.
Facebook logo
Twitter logo
LinkedIn logo
TikTok logo
YouTube logo