Amazon makes selling in Europe simple and easy
Understanding tax and product regulations, creating optimised offers, and providing customer service in the customer's local language can be complex when it comes to expanding your business across borders. Tap into our state-of the art logistics, powerful tools and world-class customer service to take advantage of the growing European-wide customer base.
One account – all of Europe
With just one account you can reach customers all across Europe with our five EU marketplaces (Amazon.co.uk, Amazon.fr, Amazon.de, Amazon.it, and Amazon.es) and manage all your listings and inventory in Europe.
Boost your sales with new opportunities
With more than 30 product categories available, there are many products you can sell on Amazon in Europe. Take advantage of European peak periods by honing your strategy with our EU holiday selling calendar.
Manage taxes and payments
If you sell goods in any EU country, it is likely that you will be required to register for Value Added Tax (VAT). VAT is a tax in Europe on consumer spending. Our Solution Providers can help you make VAT registration straightforward and uncomplicated. Amazon accepts payment in many currencies and pays you in your local currency to streamline processing.
Free VAT Registration and Filings*
VAT Services on Amazon is a convenient and cost-effective solution for handling your VAT registration and filing requirements directly from Seller Central. You are invited to use VAT Services on Amazon free for the first year of subscription. (*terms and conditions for free one-year subscription to VAT Services on Amazon)
176M
unique monthly visitors in the UK, Germany, France, Italy, & Spain
Sourced: SimilarWeb, December 2020
45,000+
partner sellers selling more than USD 100,000 in Amazon's European stores
Several
hundreds of millions of active customer accounts worldwide
Manage multiple European languages
There are over 200 languages spoken across the continent. But don’t worry; Amazon’s free listing and translation tools effectively remove language barriers between you and your customers. The dominant language in each of our 5 marketplaces is offered: German, English, Italian, Spanish and, of course, French.
4 tips for selling across Europe
Helpful resources
VAT guidance
Every country in Europe has its own VAT regulations. Amazon offers extensive resources to help you navigate your way through legislation, including VAT registration and returns. To connect with local experts, visit our VAT Knowledge Centre. You can also read all about what’s required: download our EU VAT Education Guide.
Explore European FBA solutions
Amazon offers three fulfilment solutions all across Europe: Pan-European FBA, European Fulfilment Network and Multi-Country Inventory. To choose the one that suits your business best, please see below. To help you stay informed of changes related to Brexit, please visit our Prepare your Amazon business for Brexit help page (login required)
Explore Amazon Seller Help
Find answers to all your questions regarding selling across Europe at this central resource.
Start selling today
€39 (excl. VAT) per month + referral fees
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