PRICING

Grow your business in a cost-effective way

The cost of selling on Amazon depends on your selling plan, product category, fulfilment strategy, and other variables. The options are flexible, so you can find the combination that works best for you and your goals.
Let’s talk numbers

Selling plan

The Individual plan costs €0.99 per unit sold, and the Professional plan costs €39 (excl. VAT) per month regardless of how many units you sell.

Referral fees

Amazon charges a referral fee for each item sold. The amount depends on the product category. Most referral fees are between 8% and 15%.

Fulfilment fees

The cost to ship your orders depends on whether you fulfil your own orders or use Fulfilment by Amazon.

Other costs

Some sellers may incur additional fees (such as long-term storage fees) or pay for optional programmes like advertising or premium account services.
icon: a group of 3 stars
NEW BRAND BONUS
icon: a group of 3 stars

Over €45,000 in potential benefits

Ready for Amazon? Launch your brand today with a powerful playbook for new selling partners and get over €45,000 in potential benefits.
Icon: A hand holding a circle with a dollar sign in it

Get 5% back on your first €900,000 in branded sales

Getting established on a new order channel is challenging. If your brand is new to Amazon, we’d like to invest in your success. Complete your enrolment in Amazon Brand Registry and start selling today to get a 5% bonus on up to €900,000 in eligible branded sales (up to €45,000 in bonus value).
Icon: a rocket ship launching

Get started with the Perfect Launch guide

Focus on the right actions at the right time with the Perfect Launch guide, a set of recommendations backed by data science and designed to foster growth among selling partners. Brands using our Perfect Launch levers—Brand Registry, Fulfilment by Amazon, Advertising, Automated Pricing, and A+ Content—can generate sales more quickly within the critical first 90 days.

We’ll help you get started

Start your journey with fewer risks. To help you put the Perfect Launch playbook into action, we offer new selling partner incentives: credits to try cost-per-click (CPC) advertising, kickstart your product reviews, and more — plus discounted Prime shipping, storage, returns, and more with Fulfilment by Amazon. Terms and conditions apply.

Amazon selling programme

Your incentive

How to get it

Brand Registry Benefits
5% new brand bonus on for your first €900,000 in sales
Complete your enrolment inAmazon Brand Registry and become a brand owner no later than six months after listing your first buyable ASIN. Learn more.
€180 credit
Complete your enrolment in Amazon Brand Registry and become a brand owner no later than six months after listing your first buyable ASIN and enrol a product in the Review Club.
€90 credit
Complete your enrolment inAmazon Brand Registry with a registered trademark, be identified as a brand owner no later than six months after listing your first buyable ASIN, and enrol in Transparency.
Fulfilment by Amazon benefits
90 days’ free storage for 50 units (or 30 oversize units)

Clothing, Shoes, and Bags: 120 days’ free storage for 100 units
5% back on the selling price of your branded ASINs
Send inventory to an Amazon fulfilment centre within 12 months of listing your first buyable ASIN for auto-enrolment in the new Fulfilmentby Amazon selection programme.




Enrol in Brand Registry if you are a brand owner. The discount will be applied to fulfilment rates and will be valid for a maximum of 50 units of standard-size items and 30 units of oversize items for 90 days. And up to 100 units of clothing, shoes, and bags for 120 days.
€90 on shipments made by Amazon Partnered Carriers
Send inventory to an Amazon fulfilment centre within 12 months of listing your first buyable ASIN.
€180 discount on fulfilment fees
Send inventory to an Amazon fulfilment centre within 12 months of listing your first buyable ASIN.
Advertising benefits
€45 credit
Create a coupon within 12 months of listing your first ASIN.

Getting paid and paying fees

When you set up a seller account, you’ll provide a credit card number and a bank account. Amazon will charge the credit card to cover your fees, and proceeds from any sales will be deposited into your bank account.
PLANS

Selling plans

Our selling plans give you the freedom to pay per sale or stick to a flat monthly fee. You can change or cancel your plan at any time.

Individual

Professional

0.99

(excl. VAT)/item sold
+ additional referral fees

39

(excl. VAT)/month
+ additional referral fees

Overview

This plan might be right for you if...
• You sell fewer than 40 items a month
• You sell more than 40 items a month
• You’re still deciding what to sell
• You want to advertise your products
• You don’t plan to advertise or use advanced selling tools
• You want to qualify for top placement on product detail pages
• You want to use advanced selling tools, like APIs and reports
• You want to sell products in restricted categories

Selling plan features

Add new products to the Amazon catalogue
Grow your business with Fulfilment by Amazon
Apply to sell in additional categories
Save time creating listings in bulk
Manage inventory with feeds, spreadsheets and reports
Qualify for top placement on product detail pages
Increase selling efficiency with API integration
Set your own shipping fees for non-media products*
Engage buyers with on-site advertising tools
Run promotions including free shipping
Add multiple users to your account
* Books, Music, Videos and DVDs
Revenue calculator

Estimate your Amazon revenues

Provide your product details and shipping costs to view real-time cost comparisons for different shipping methods.
Estimate your Amazon revenues

Amazon jargon:

Referral fees

For every item sold, sellers pay Amazon a percentage of the total price (including item price, shipping costs, and any gift-wrapping charges) or a minimum amount, whichever is greater. Referral fees are in addition to selling plan fees.
FEES

Category referral fees

Sellers pay a referral fee on each item sold. For all products, Amazon deducts the applicable referral fee percentage calculated on the total sales price. The total sales price is the total amount paid by the buyer, including the item price and any delivery or gift wrapping charges.

Referral Fee Schedule (as of 31 March 2022)

Category

Referral fee percentage

Referral fee minimum

Categories with fixed referral fees
Additive manufacturing
12.36%
€0.30
Amazon device accessories
46.35%
€0.30
Baby products (excluding baby
clothing)
· 8.24% for products with a total sales price of €10.00
· 15.45% for products with a total sales price greater than €10.00
€0.30
Beauty
· 8.24% for products with a total sales price of €10.00 or less, and
· 15.45% for items with a total sales price greater than €10.00
€0.30
Beer, Wine & Spirits
10.30%
--
Books, Music, Video and DVDs
15.45%
--
Business, Industrial & Scientific Supplies
15.45%
€0.30
Car & Motorbike
· 7.21% for Car & Motorbike electronic devices

· 12.36% for Car & Motorbike electronic accessories

For remaining Car & Motorbike products:
. 15.45% for the portion of the total sales price up to €50.00
. 9.27% for any portion of the total sales price greater than €50.00
€0.30
Clothing, Shoes and Bags1
For Fulfilment by Amazon and Seller Fulfilled Prime selections:
· 15.45% for the portion of the total sales price up to €45.00

· 7.21% for any portion of the total sales price greater than €45.00

For all other selections:
·15.45% flat fee
€0.30
Computers
7.21%
€0.30
Computer Accessories
· 15.45% for the portion of the total sales price up to €100.00

· 8.24% for any portion of the total sales price greater than €100.00
€0.30
Consumer Electronics
7.21%
€0.30
DIY
13.39%
€0.30
Education Supplies
15.45%
€0.30
Electronic Accessories
· 15.45% for the portion of the total sales price up to €100.00

· 8.24% for any portion of the total sales price greater than €100.00
€0.30
Flow Control & Filtration
12.36%
€0.30
Fluid Transfer
12.36%
€0.30
Food Service
15.45%
€0.30
Furniture
· 15.45% for the portion of the total sales price up to €200.00

· 10.30% for any portion of the total sales price greater than €200.00 (excluding mattresses, which will be charged 15.45% on total sales price)
€0.30
Grocery & Gourmet
· 8.24% for products with a total sales price up to €10.00
· 15.45% for products with a total sales price greater than €10.00
--
Health & Personal Care2
· 8.24% for products with a total sales price up to €10.00
· 15.45% for products with a total sales price greater than €10.00
€0.30
Industrial Electrical Supplies
12.36%
€0.30
Industrial Tools & Instruments
12.36%
€0.30
Jewellery
· 20.60% for the portion of the total sales price up to €250.00
· 5.15% for any portion of the total sales price greater than €250.00
€0.30
Large Appliances (with the exception of Accessories, Microwaves and Range Hoods)
7.21%
€0.30
Material Handling
12.36%
€0.30
Metalwork
12.36%
€0.30
Musical Instruments & DJ
12.36%
€0.30
Personal Care categories/products2
· 8.24% for products with a total sales price up to €10.00

· 15.45% for products with a total sales price greater than €10.00
€0.30
Renewable Energy Supplies
12.36%
€0.30
Software
15.45%
--
Sports & Outdoors
15.45%
€0.30
Tyres
7.21%
€0.30
Video Games - Games & Accessories
15.45%
--
Video Games - Consoles
8.24%
--
Watches
· 15.45% for the portion of the total sales price up to €250.00

· 5.15% for any portion of the total sales price greater than €250.00
€0.30
Handmade3
12.36%
€0.30
Various
15.45%
€0.30
1 The referral fee rates for Fulfilment by Amazon and Seller Fulfilled Prime selections are valid for the promotional period from 1 March 2020 to 31 March 2023.
2 For more details on the different types of category/product within Hygiene & Health and Health & Personal Care, please see
this link.
3 For selling partners on Amazon Handmade, the reduction of the referral fee from 15.3% to 12% applies until 31 December 2021.
FEES

Shipping costs

Fulfilment fees vary depending on whether you plan to ship products yourself, or use Fulfilment by Amazon to handle your logistics and offer Prime shipping for your products.

Only pay for the services you use

Our flexible rate structure makes it easy to be more competitive
With Fulfilment by Amazon, you only pay for the services you use, with no minimum inventory, subscription fees or contracts. Ship your products to our fulfilment centres and pay for fulfilment services and storage space used.
Shipping costs
A flat fee per unit, based on the product type, dimension and weight
Storage fees
Charged per cubic metre per month
Note: As of 12 May 2022, a fuel and inflation surcharge of 4.3% will apply to Fulfilment by Amazon fulfilment fees—excluding returns processing fees—for shipments that leave our fulfilment centres as of that date. For an overview of all referral fee changes in 2022, see 2022 Amazon Europe Fulfilment by Amazon and referral fee changes summary.

Downloadable rate cards

You can find more information about Fulfilment by Amazon and all our fees, in the following languages here:

Fulfilment by Amazon storage fees*

Inventory storage fees are charged monthly based on the daily average volume (measured in cubic metres) for the space your inventory occupies in Amazon fulfilment centres. The volume measurement is based on unit size when properly packaged and ready to ship.

Month

Clothing, Shoes & Bags (standard size)

Dangerous goods - Hazmat (standard size)

All other categories (standard size)

Dangerous goods - Hazmat (oversize)

All other categories (oversize)

January - September
€17.19 per cubic metre per month
€30.90 per cubic metre per month
€28.65 per cubic metre per month
€25.75 per cubic metre per month
€18.54 per cubic metre per month
October - December
€23.81 per cubic metre per month
€41.23 per cubic metre per month
€39.68 per cubic metre per month
€36.05 per cubic metre per month
€25.75 per cubic metre per month
* Storage fees are based on the daily average volume (measured in cubic metres) for the space your inventory occupies in Amazon fulfilment centres.
Additional inventory storage fees apply to products classified as dangerous goods, and for units that have been stored in an Amazon fulfilment centre for more than 331 days (long-term storage fees).

Estimate your Fulfilment by Amazon fees

Enter your fulfilment costs and compare the profitability of your fulfilment method to Fulfilment by Amazon. Fees are calculated based on the standard Fulfilment by Amazon storage and fulfilment fees, as outlined above.

Product examples

Product type
SD Card
Toaster
Wooden cabinet
Keyboard
Product size category
Small envelope
Standard package
Oversize large format
Oversize large format
Dimensions
3.2 x 2.4 x 0.2 cm
25.5 x 18.5 x 17 cm
74 x 56 x 32 cm
150 x 10 x 10 cm
Weight of shipped package
30 g
2.2 kg
6.2 kg
5.4 kg
For sale on Amazon.fr
Shipped from inventory in France
€2.63
€9.33
€14.93
€19.81
For sale on a European marketplace
Shipped from inventory in France (European distribution network)
€4.79
€13.42
€26.48
€29.86
For sale on a European marketplace
Shipped from inventory in France (Pan-European)
From €1.67
From €5.50
From €8.46
From €9.61
For sale on Amazon.fr
Shipped from inventory in France (Pan-European)
€2.63
€9.33
€17.07
€21.96
Planning to sell across Europe? Pan-European Fulfilment by Amazon and Fulfilment by Amazon European solutions enable thousands of businesses to reach millions of Prime customers all across Europe in a faster and more cost-effective way.
When you fulfil your orders yourself, Amazon charges shipping costs based on the product category and shipping service selected by the customer, and then passes the amount on to you in the form of a shipping credit.
Sellers with the Professional plan set their own shipping costs (except for Books, Music, Video and DVD products, see credit table below). When a customer buys your product, you receive the shipping cost in credit from Amazon. Bear in mind that the referral fee is calculated from the total sale price, including the item price, shipping costs and any gift wrapping charges.
Sellers with the Individual plan use Amazon’s set shipping costs for all products. Individual sellers have to ship orders at the set rates even if the shipping credit is less than total shipping costs. It is, therefore, important to price items in a way to ensure that you earn a profit.

Shipping credits for Books, Music, Videos and DVDs

Amazon charges customers the following shipping costs for Books, Music, Videos and DVDs. Sellers receive the same amount in the form of a shipping credit. This applies to sellers in the Professional and Individual selling plans.

Shipping method

Books*

Music

Videos

DVDs

Standard
€2.99
€2.49
€2.99
€2.79
Express
€17.50
€17.50
€17.50
€17.50
Overseas France and New Caledonia
€8.99
€4.49
€8.99
€5.49
Europe
€5.99
€3.40
€5.99
€4.49
North America
€10.99
€8.99
€10.99
€8.99
Rest of world
€10.99
€8.99
€10.99
€8.99
* Includes audio books

Important: If you have been approved to sell in restricted categories as a Professional seller, please note that you will not be able to continue listing items in those categories using the Individual selling plan. Only Professional sellers can list and sell in restricted categories. Any current active listings in categories requiring approval will remain, but the service levels and delivery charges for all other categories are applied to these listings and orders.

Shipping credits for Books, Music, Videos and DVDs

Amazon charges customers the following shipping costs for products sold in all categories besides Books, Music, Videos and DVDs. Sellers receive the same amount in the form of a shipping credit.

This applies to sellers on the Individual plan. Sellers with the Professional plan set their own shipping costs in these categories, and Amazon will match the amount with a shipping credit.

Shipping method

Video games

Software and CD-ROMs

Photos

Others

Standard
€2.79
€2.99
€5.99
€5.99 + €1 per kg*
Express
€2.79
--
--
--
Overseas France and New Caledonia
€5.49
€8.99
€8.99
€8.99 + €5 per kg*
Europe
€4.49
€5.99
€8.99
€8.99 + €5 per kg*
North America
N/A
N/A
€10.99
€10.99 + €7 per kg*
Rest of world
N/A
N/A
€10.99
€10.99 + €7 per kg*
* Refers to the weight of the item, excluding the seller’s packaging

Important: If you have been approved to sell in restricted categories as a Professional seller, please note that you will not be able to continue listing items in those categories using the Individual selling plan. Only Professional sellers can list and sell in restricted categories. Any current active listings in categories requiring approval will remain, but the service levels and delivery charges for all other categories are applied to these listings and orders.

Other costs

When calculating the full cost of selling in Amazon stores, be sure to consider additional referral fees you may incur, and other optional programmes designed to help you increase sales.

Additional referral fees

Inventory fees
If you store inventory in an Amazon fulfilment centre—available to selling partners who use Fulfilment by Amazon or Multi-Channel Fulfilment—in addition to monthly inventory storage fees, you may incur other fees, such as long-term storage fees. over-limit fees and order removal fees.
High-volume listing fees
The high-volume listing fee will only apply if you exceed 2 million SKUs in a given month, and it will be applied to your highest number of SKUs above 2 million at any time during that month. For each active non-media SKU over 2 million, a fee of €0.0004 per SKU will apply.
Refund administration fee
If you refund a customer for an order for which you have already received payment, Amazon will refund you the amount of the referral fee you paid for the item(s), minus the applicable refund administration fee, which is the lesser of €5.00 or 20% of the applicable referral fee.

For example, if you refund a customer the €10.00 total sales price of an item in a category with a 15% referral fee, your refund administration fee will be €0.30 (€10.00 x 15% referral fee = €1.50).

Optional programmes

Advertising
Get the attention of customers who have not yet realised the value of your products, from their initial search to their final purchase. Amazon Advertising uses a cost-per-click, auction-based pricing model, which means you set the maximum amount that you’re willing to pay when a buyer clicks on your ad.
Fulfilment by Amazon
Amazon takes care of your shipping, returns and customer service. Speciality FBA programmes like FBA Small and Light, Subscribe & Save for FBA, FBA Dangerous Goods, Multi-Channel Fulfilment, FBA European Solutions and FBA New Selection Programme help you remain competitive. And you only pay for the services you use.
Amazon-partnered carrier programme
Amazon-partnered carriers offer discounted rates when you send inventory to an Amazon fulfilment centre.

Foire aux questions

Obtenez des réponses aux questions fréquemment posées sur l'utilisation d'Amazon pour le e-commerce.
Comment sont calculés les frais Expédié par Amazon ?
Les frais Expédié par Amazon sont calculés par article en fonction de sa catégorie, de sa taille et de son poids, ainsi que du canal sur lequel il est vendu. Ces frais couvrent les coûts de stockage des articles dans les centres de traitement Amazon, leur prélèvement, leur emballage et leur expédition une fois achetés, ainsi que le service clientèle.
Ces frais sont facturés mensuellement pour tous les articles stockés dans les centres de traitement Amazon. En fonction du canal de traitement utilisé, vous pouvez estimer vos frais (à la fois le produit total des ventes et les estimations par unité vendue) en utilisant le calculateur de revenus Expédié par Amazon, pour des articles spécifiques référencés sur Amazon.
Qu'est-ce que le calculateur Expédié par Amazon ?
Le calculateur Expédié par Amazon est un outil de prévisualisation que vous pouvez utiliser pour vérifier et comparer les revenus estimés pour toutes les options d'exécution disponibles pour les produits que vous avez listés sur Amazon et enregistrés dans Expédié par Amazon. Vous pouvez saisir vos volumes de vente prévisionnels pour évaluer vos recettes totales, vérifier les estimations par unité vendue, et également comparer les frais et la rentabilité entre les différentes méthodes d'exécution.
Quelle est la différence entre les frais Amazon et les frais d'Expédié par Amazon ?
Les frais d'Amazon désignent l'ensemble des frais que tous les vendeurs doivent payer pour que leurs produits soient répertoriés et vendus sur le site Web d'Amazon. Ils comprennent la commission de référencement, appliqué sur chaque article vendu, qui est un pourcentage du prix hors taxes de votre produit facturé.

Ensuite, en fonction de votre plan de vente, vous pouvez avoir à payer des frais par article ou des frais mensuels. Par exemple, le plan de vente professionnel exige un abonnement mensuel qui offre également à l'utilisateur une série d'avantages.

En dehors de cela, certains vendeurs peuvent également être amenés à payer des frais supplémentaires, soit pour des services premium ou de marketing, soit pour d'autres raisons. Vous pouvez vous référer à cette page pour des informations plus complètes.

Les frais d'Expédié par Amazon ne sont facturés que pour les produits que vous avez répertoriés pour ce service spécifique. Ils sont facturés à l'unité, en fonction de la catégorie, de la taille et du poids de l'article, et couvrent les frais de stockage, d'enlèvement, d'emballage et d'expédition de vos produits par Expédié par Amazon. Si vous avez opté pour ce service, ces frais seront facturés en même temps que les autres frais Amazon mentionnés ci-dessus.
Combien Amazon facture-t-il pour le stockage des produits ?
Les vendeurs doivent payer des frais de stockage mensuels pour pour l'espace occupé par tous leurs articles stockés dans les centres d'expédition Amazon. Ces frais sont calculés sur la base du volume moyen quotidien du stock, qui est mesuré en mètres cubes pour l'Europe et en pieds cubes au Royaume-Uni.

Le tarif par mètre cube varie en fonction du mois : il est plus faible de janvier à septembre, et légèrement plus élevé en fin d'année, d'octobre à décembre pendant les mois de forte affluence. Le montant exact dépend également de la catégorie à laquelle appartient votre produit, ainsi que de ses dimensions (taille).

Il existe une tarification distincte pour le stockage des articles classés comme matières dangereuses.
Just have a few items to sell?
Amazon logo: France
© 2022 Amazon.com, Inc. and its affiliates.