GLOBAL SELLING
Start selling worldwide from France with Amazon
Learn how to expand your business from France to Amazon customers internationally. Get step-by-step instructions on how to create regional and national seller accounts. Find out how to cross-list products and select shipping and order fulfilment options.
How does global selling work?
To sell worldwide from France, you need to follow some basic steps:
- Decide what you want to sell on Amazon in each country.
- Create your seller account.
- List your products in each country.
- Ship inventory and fulfil customer orders.
- Manage and automate your global business using Amazon tools and programmes.
Step 1: Decide what you want to sell
When choosing products to sell worldwide, start by looking at the taxes and regulations in each country where you plan to sell. Also read Amazon’s product compliance, safety and listing requirements in each country.
Then explore Amazon product categories in each country. You can see the bestseller lists for the relevant Amazon storefront to find categories that are likely to be popular. For example, try looking at the bestsellers on Amazon.co.jp if you are planning to sell in Japan. You can also use Amazon tools like Marketplace Product Guidance and Product Opportunity Explorer.
If a product is part of a brand that is registered in the Amazon Brand Registry, your ability to list and sell it in an Amazon storefront may depend on your relationship with the brand.
Then explore Amazon product categories in each country. You can see the bestseller lists for the relevant Amazon storefront to find categories that are likely to be popular. For example, try looking at the bestsellers on Amazon.co.jp if you are planning to sell in Japan. You can also use Amazon tools like Marketplace Product Guidance and Product Opportunity Explorer.
If a product is part of a brand that is registered in the Amazon Brand Registry, your ability to list and sell it in an Amazon storefront may depend on your relationship with the brand.
Taxes and regulations
Product requirements vary from country to country. Review the taxes and regulations in each country in which you plan to sell:
- United States tax and regulatory considerations
- Canada tax and regulatory considerations
- Mexico tax and regulatory considerations
- Brazil tax and regulatory considerations
- Europe tax and regulatory considerations
- United Kingdom tax and regulatory considerations
- Japan tax and regulatory considerations
- Australia Goods and Services Tax
- Singapore Goods and Services Tax
- United Arab Emirates Value Added Tax (VAT) FAQ
- Saudi Arabia Value Added Tax (VAT) FAQ
We recommend that you consult with tax and regulatory advisors before deciding to sell in a new country.
Amazon product compliance
Read Amazon's compliance, security and product listing requirements for each country in which you plan to sell:
Product categories
Amazon product categories may vary from country to country. Review the categories for each country where you plan to sell:
Although some of our categories are open to all sellers, some require professional selling plans, others require Amazon approval, and others cannot be sold by third-party sellers.
Pro tip
Provide a general (not detailed) list
Listing a wide selection of products in an international Amazon storefront can help you understand customer engagement in that country. Try selling a wide range of products from your catalogue instead of starting with a small number of products with the highest sales in your personal storefront. You can remove listings if the products do not sell well. You can also start by fulfilling customer orders directly so you do not have to send inventory to another country.
Branded products
If you are new to Amazon and hold the rights to an eligible brand, we recommend that you register it in the Amazon Brand Registry before listing your products in Amazon storefronts. The Brand Registry is free and provides sellers with a suite of additional commercial benefits and protection tools, including A+ Content, Brand Analytics and Manage Your Experiences.
You only need to meet two basic requirements to register:
• Brand name or logo: Permanently add your brand name, or a logo that includes your brand name, to your products or packaging.
• Registered trademark: Have a registered or pending trademark for your brand name or logo issued by a country's designated government trademark office with a corresponding Amazon storefront.
After a country’s trademark has been approved by the Brand Registry, you'll have a global account that can be used for all Amazon storefronts worldwide.
If a product is part of a brand registered in the Amazon Brand Registry, only a brand representative or reseller approved by the brand can add it to the Amazon catalogue using our standard listing processes (login required). After a product associated with a registered brand has been added to the Amazon catalogue, other sellers can make corresponding listings. They may need to get brand approval first.
You only need to meet two basic requirements to register:
• Brand name or logo: Permanently add your brand name, or a logo that includes your brand name, to your products or packaging.
• Registered trademark: Have a registered or pending trademark for your brand name or logo issued by a country's designated government trademark office with a corresponding Amazon storefront.
After a country’s trademark has been approved by the Brand Registry, you'll have a global account that can be used for all Amazon storefronts worldwide.
If a product is part of a brand registered in the Amazon Brand Registry, only a brand representative or reseller approved by the brand can add it to the Amazon catalogue using our standard listing processes (login required). After a product associated with a registered brand has been added to the Amazon catalogue, other sellers can make corresponding listings. They may need to get brand approval first.
Language considerations
Product must be listed in local languages. You can simplify the translation of your product detail pages using the Build International Listings tool:
- If you create a new product detail page in an international Amazon storefront, it will often be automatically translated into the local language. If your product page is not automatically translated, you can use our service provider network to find a translation provider.
- If you create a new product detail page in an international Amazon storefront, it will often be automatically translated into the local language. If your product page is not automatically translated, you can use our service provider network to find a translation provider.
You must also provide customer support in local languages:
- If you fulfil customer orders directly using Fulfilled by Merchant services, you can use the service provider network to find a service provider that can provide customer service in the appropriate local language.
- If you use Fulfilment by Amazon (FBA) for customer orders, we will provide customer service for you in the appropriate local language.
- Use the Country-Specific Upload tool to access information on how to upload country-specific images to expanding stores and how to provide your customers with localised text on images.
Step 2: Create a seller account
After selecting your selling plan, sign up on Amazon and create a Seller Central account. Create your account using the email address linked to your Amazon customer account or create your account using a separate business email address.
Already selling on Amazon?
Even if you're already selling in an Amazon storefront, you'll need to create a new selling partner account in the selected destination storefront. For example, if you sell in the United Kingdom or United States and want to sell in Japan, you need to create a new Amazon selling partner account for Amazon.co.jp. Create your account using the email address linked to your Amazon customer account or using a separate business email address.
New to Amazon?
If you are new to Amazon and want to start selling in one of our stores, you can create your seller account for that store directly.
Get paid
You can use Amazon Currency Converter to have the proceeds from your sales in other countries deposited in a bank account based in your home country.
You can also use a local bank account as a deposit method for sales in another country. For example, you can use a bank based in Germany for sales on Amazon. Before opening a bank account in another country, we recommend that you consult your legal, tax and banking advisors, as you may need to create a legal business entity in that country.
You can also use a local bank account as a deposit method for sales in another country. For example, you can use a bank based in Germany for sales on Amazon. Before opening a bank account in another country, we recommend that you consult your legal, tax and banking advisors, as you may need to create a legal business entity in that country.
Account performance
If you sell in multiple Amazon stores, there is no connection between your seller accounts in terms of seller performance statistics. Indicators are measured separately for each seller account.
Step 3: List your products
Are you ready to list products in an international Amazon storefront?
If you already sell in one of our stores, you can use the Build International Listings tool to list your products in Amazon stores worldwide.
You can also list your products manually if you have less than 20 products or bulk products with inventory files.
If you already sell in one of our stores, you can use the Build International Listings tool to list your products in Amazon stores worldwide.
You can also list your products manually if you have less than 20 products or bulk products with inventory files.
If you're listing products on Amazon for the first time, you can match listings to existing product detail pages or create new pages for your preferred Amazon store. You can then use Build International Listings to create cross-lists in other Amazon storefronts.
Price considerations
If you already sell in one of our storefronts and use the Build International Listings tool to list products in other international Amazon storefronts, your prices will be synchronised between storefronts based on your US prices and pricing rules. Build International Listings also adjusts prices periodically to reflect exchange rate fluctuations in other countries. Learn more
You can also create separate listings and set separate prices in each Amazon storefront using our standard listing processes. If you do not synchronise your prices across storefronts, keep the following considerations in mind when you set prices for each country:
• Shipping and return costs if you fulfil international orders directly
• Customer service costs if you fulfil international orders directly, including language support fees, if required
• Shipping costs if you're sending inventory to Fulfilment by Amazon (FBA) in other countries
• Conversion costs associated with payment in your local currency
• Taxes and duties
You can also create separate listings and set separate prices in each Amazon storefront using our standard listing processes. If you do not synchronise your prices across storefronts, keep the following considerations in mind when you set prices for each country:
• Shipping and return costs if you fulfil international orders directly
• Customer service costs if you fulfil international orders directly, including language support fees, if required
• Shipping costs if you're sending inventory to Fulfilment by Amazon (FBA) in other countries
• Conversion costs associated with payment in your local currency
• Taxes and duties
Product reviews
If you already sell in one of our storefronts, your product reviews will be sent to other global storefronts, but only in the initial stage. These imported reviews remain visible until the product starts receiving local reviews.
Step 4: Ship inventory and fulfil customer orders
You have two basic options to sell products to international customers
Fulfilled by Merchant
Ship orders to customers directly using a suite of solutions called Fulfilled by Merchant. We offer an approved service provider network for global shipments that offer discounted rates.
Fulfilment by Amazon (FBA)
Use specialised programmes through Fulfilment by Amazon (FBA) to reach global customers in the best way for your business. For each programme, FBA takes care of picking, packaging, shipping, returns and customer service.
Fulfilled by Merchant
Ship orders to customers directly using a suite of solutions called Fulfilled by Merchant. We offer an approved service provider network for global shipments that offer discounted rates.
Fulfilment by Amazon (FBA)
Use specialised programmes through Fulfilment by Amazon (FBA) to reach global customers in the best way for your business. For each programme, FBA takes care of picking, packaging, shipping, returns and customer service.
Fulfilment by Amazon (FBA) worldwide
When you expand your business to an Amazon storefront outside your home country, you need to understand your obligations in the import/export process. Learn more about importing and exporting inventory
Amazon Global Logistics is a door-to-door ocean freight programme from China directly to the Amazon distribution network in the US, UK and EU. Learn more about Amazon Global Logistics (AGL)
Amazon Warehousing and Distribution (AWD) is a low-cost bulk storage solution for your inventory that is distributed to the Amazon storefront and other distribution channels. Learn more about Amazon Warehousing and Distribution (AWD)
When you expand your business to an Amazon storefront outside your home country, you need to understand your obligations in the import/export process. Learn more about importing and exporting inventory
Amazon Global Logistics is a door-to-door ocean freight programme from China directly to the Amazon distribution network in the US, UK and EU. Learn more about Amazon Global Logistics (AGL)
Amazon Warehousing and Distribution (AWD) is a low-cost bulk storage solution for your inventory that is distributed to the Amazon storefront and other distribution channels. Learn more about Amazon Warehousing and Distribution (AWD)
Remote Fulfilment by Amazon (FBA)
Reach customers in Canada, Mexico and Brazil shopping on Amazon.ca, Amazon.com.mx and Amazon.com.br through your storefront in the US. Customers will be able to purchase your export-eligible products stored in US fulfilment centres. At checkout, they will see a price that includes an estimate of import duties, taxes and fees. We will ship them at no additional cost to you.
Learn more about Remote Fulfilment by Amazon
Considerations for Fulfilled by Merchant
To ship customer orders internationally, start by selecting a carrier like UPS, FedEx or USPS. You will be acting as the official exporter and will need to clearly communicate shipping times and costs, as well as applicable duties and taxes.
International shipping costs can be significantly higher than domestic shipping costs and vary based on a number of factors, including:
• Package dimensions and weight
• Delivery time
• Where orders are being shipped to and from
• Duties and taxes
International shipping costs can be significantly higher than domestic shipping costs and vary based on a number of factors, including:
• Package dimensions and weight
• Delivery time
• Where orders are being shipped to and from
• Duties and taxes
Considerations for Fulfilment by Amazon (FBA) worldwide
When you export inventory to Amazon fulfilment centres in other countries, you may want to manage some or all the obligations in the import and export process directly. You can also use a logistics provider, such as a customs broker or freight forwarder, who may have more expertise and time to make sure that your inventory is transported in a timely and safe way. You must engage all logistics providers directly.
When sending inventory to Amazon fulfilment centres in other countries, you or your service provider must act as official exporter and must comply with all laws and regulations in both countries. You may also be subject to customs duties, import taxes and fees in the destination country. Amazon will not be responsible for customs duties and taxes associated with Fulfilment by Amazon (FBA) inventory. Any shipments arriving at an Amazon fulfilment centre with customs fees due will be returned to sender.
Learn more about importing and exporting inventory
When sending inventory to Amazon fulfilment centres in other countries, you or your service provider must act as official exporter and must comply with all laws and regulations in both countries. You may also be subject to customs duties, import taxes and fees in the destination country. Amazon will not be responsible for customs duties and taxes associated with Fulfilment by Amazon (FBA) inventory. Any shipments arriving at an Amazon fulfilment centre with customs fees due will be returned to sender.
Learn more about importing and exporting inventory
Step 5: Manage your business
Use Seller Central tools to manage and automate your global operations. We offer a variety of tools and programmes to help you run your business, reach new customers and increase sales, including:
Product Opportunity Explorer
Get ideas for new products or listings. Product Opportunity Explorer generates insights on Amazon customer search and purchase behaviour.
Automate pricing
Create and apply dynamic pricing rules to increase your chances of becoming the featured listing in the Amazon storefront.
Amazon Currency Converter
If you sell to Amazon storefronts in multiple countries, automatically manage global payouts using Amazon Currency Converter.
Coupons and listings
Create coupons that appear on the Amazon coupon page, in search results and on product detail pages.
Sponsored products
Create cost-per-click (CPC) campaigns that appear in the Amazon storefront.
Amazon Business
Business customers tend to buy more items in larger quantities. They also tend to return items less. Use a suite of B2B features to attract more business customers.
New seller incentives
Discover $50,000 in incentives designed to support your launch in the Amazon storefront.
Did you know?
Seller University can help you sell in other countries
Seller University offers detailed guidelines on creating an Amazon seller account, product listing and pricing, and fulfilling customer orders. You can also learn how to manage sales, build your brand and advertise with Amazon.
Seller success stories
How to expand your business internationally
Yes, you can do it–and we're here to help.
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