Grow your business with the European Expansion Accelerator

Sell across nine EU stores, all in just two clicks

To use the European Expansion Accelerator, you must be registered as a professional seller and have at least one active Amazon account in Europe.

What is the European Expansion Accelerator (EEA)?

The European Expansion Accelerator is an automated expansion solution for our sellers. You can use it to expand your Amazon business across Europe, free of charge and in less than three business days.

Get started in just two clicks

As a comprehensive expansion solution, the European Expansion Accelerator seamlessly creates your product listings and prices, defines fulfilment settings and templates, and enrols your products into fulfilment programmes in the stores you choose to expand into.

Getting started

To use the European Expansion Accelerator, you must be registered as a professional seller and have at least one active Amazon account in Europe

Why should I expand my business into Europe?

In the last decade alone (between 2010 and 2020), Amazon has invested more than EUR 142 billion in the European Union and the United Kingdom.

By expanding across Europe, sellers can take advantage of Amazon's cutting-edge logistical capabilities throughout the region. This means that hundreds of millions of customers can see their products.

Who can use the European Expansion Accelerator?

To access the European Expansion Accelerator, you must be a professional seller and sell on at least one Amazon Europe store.

The programme is free to use, and sellers can use it to expand their business at any time.

Save time
and resources

It takes less than three days to expand into a new Amazon store. What’s more, it's completely free.

Expand your business
in two clicks

You don't need to use multiple tools in Seller Central. Our automated solution lets you start growing your business in just two clicks.

Maximise your
business reach

You can gain access to one or all available Amazon stores, including the United Kingdom, Germany, France, Italy, Spain, the Netherlands, Sweden, Poland and Belgium.

Diversify your revenue
stream

Selling in several European stores means you can diversify your revenue stream and allows you to make the most of different holiday and peak periods.

Start your expansion journey

With the European Expansion Accelerator, growing your business on Amazon has never been easier.

Access the European Expansion Accelerator on Seller Central

Choose the stores you wish to expand into

Selling in another country may incur additional VAT obligations. Learn about VAT Services on Amazon, a comprehensive tax compliance solution that will help you manage your VAT obligations, from registering for VAT to completing your VAT returns.

Review and accept the terms and conditions of international sales contracts

Click on the “Start expansion” button

Getting started

That's all it takes!
Click here to start.

176 million

unique monthly visitors in the UK, Germany, France, Italy and Spain

* Source: SimilarWeb, December 2020

More than 45,000

third-party sellers generated revenues of over $100,000 on Amazon’s European marketplaces in 2020

More than 3400

products sold per minute on Amazon’s European marketplaces in 2020

FAQ

1. How are prices for the expanded product listings set?

For Fulfilment by Amazon offers, the price is the same as the price listed on the source store and is adjusted for taxes and charges. When this option is enabled, prices are automatically adjusted to take into account estimated fulfilment costs (based on the dimensions, the fulfilment programme the seller is enrolled in and the estimated inventory location), estimated VAT, custom adjustments and the currency difference between source and target stores. For seller-fulfilled offers, the price is the same as the price listed on the source store and is adjusted according to the exchange rate, where applicable, and VAT. Note: The Build International Listings tool regularly adjusts prices to account for exchange rate fluctuations in target stores. The frequency of these updates might vary from daily to weekly. These updates will not show changes of less than 1%.

2. What does European expansion mean for my business in terms of VAT?

Choosing the EU One-Stop-Shop (OSS) option allows you to sell in several European countries without having to obtain and manage up to 27 EU VAT registration numbers. When you opt into OSS, you will declare all business-to-consumer distance sales in the EU on a single VAT return within your country of establishment, regardless of the actual country of dispatch. Note that this does not exempt you from other obligations for obtaining a VAT registration number, such as holding inventory in other EU countries. Always consult your accountant to understand the requirements that may be applicable to you. If you need assistance, check out VAT Services on Amazon, a comprehensive compliance solution that helps you manage your VAT registrations, documentation and returns.

3. How is my source store determined during expansion?

If you currently sell from just one store in Europe, this will serve as your source store.
If you sell in several stores in Europe, the store with the most listings will serve as your source store.
If you sell in several stores in Europe and a connection in the Build International Listings (BIL) tool exists, we will keep the source stores you have selected in this tool.

4. How will my listings be translated?

All target store product pages will be translated and created in the Build International Listings tool. You can modify the translations once the expansion to the selected European stores has been completed.

5. What else do I need to do once I’ve clicked on “Start expansion”?

No further action is required for FBA listings. Listings on the target store will become active at the end of the expansion process.

For seller-fulfilled listings, created listings will become inactive and your target store account will go into holiday mode. You'll be able to activate your seller-fulfilled listings directly on the European Expansion Accelerator page after verifying your account settings, listings and pricing, and the target store's fulfilment settings and templates.

Helpful resources