Reach millions of customers with Amazon Handmade

Joining Handmade, creating your shop, and listing products is free. When you make a sale, Handmade will deduct a 12.37% referral fee.

During registration, you will register with a Professional selling plan that provides you with Handmade-specific tools and support to grow your business. While the Professional selling plan costs €39 per month for an Amazon Seller, this monthly fee is waived for Handmade artisans.

First, you'll need to create a seller account with Amazon. You can get started by visiting How to start selling on Amazon. Once you've registered, you can apply to sell on Amazon Handmade. We will then ask you for details about your products and business to ensure the legitimacy of the Handmade store. Once approved, you will be able to access resources to help you create your first Handmade listing and manage your business.

Handmade is open to Artisans who make items for the following categories: Accessories, Artwork, Baby, Beauty & Personal Care, Clothing, Shoes & Handbags, Home, Outdoor & Home Care, Jewellery & Watches, Kitchen & Dining, Pet Supplies, Sporting Goods, Stationery & Party Supplies and Toys & Games. If you don’t see your category listed, this means we do not allow the sale of those items in the Handmade store. The most popular categories not currently available include Digital or Downloadable Products, Food & Grocery items, and Electronics. You may consider registering to sell and listing your products in another Amazon store, or check back in the future to see if the category becomes available on Handmade.

No problem! Once you've applied for Handmade and been approved for selling, you'll also be able to list your products on Handmade.

If you already sell with Handmade on Amazon.co.uk, you can also sell on all five European stores (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it, Amazon.es) without reapplying. Log in to Seller Central and choose your desired country from the drop-down menu on the upper right corner of your screen. In addition, you can register to sell on our three North American stores (Amazon.com, Amazon.ca, Amazon.com.mx). Please note, you will be responsible for complying with all rules and regulations for each country that you do business in.

You can check your application status with your email and confirmation code.

If you've created an individual account, you'll need to upgrade to professional Amazon selling account once you've been approved. This will allow you to make the most of all the features offered to Amazon sellers to help you grow your business. To switch from the Individual selling plan to the professional selling plan:

If you have not applied to sell on Handmade, click here to get started. Once you have been approved to sell on Handmade, you can contact our Handmade support team for a refund by clicking here. You can also go to “Get Support” and select “Sell on Handmade”.