Amazon Launchpad, the accelerator for your innovations

Thank you for your interest in our programme, but we are not accepting applications at the moment. Thanks for your understanding.
Amazon Launchpad

Selling on Amazon with Amazon Launchpad

Amazon Launchpad is a business support programme that supports entrepreneurs in launching innovative or sustainable products on Amazon. We help start-ups, SMEs and micro-enterprises gain exposure and accelerate their growth through exclusive Amazon services. Thousands of brands around the world have benefited from Amazon Launchpad's customer engagement tools, merchandising and strategic support to gain visibility and accelerate their online sales.

Why choose the Amazon Launchpad start-up accelerator?

Strategic support

Support for businesses

Benefit from tailor-made support to develop your start-up on Amazon

Identify the obstacles and the growth drivers for your business. We help you to define concrete objectives, create listings, improve your product pages and measure your performance. Access continuous learning through guides, webinars and online resources. We give you the technical support and guidance you need to reach your sales goals while giving you total freedom.
Customer engagement tools

E-commerce marketing

Take advantage of Amazon marketing tools to sell online to millions of potential buyers

Get access to advanced features like premium A+ content, A/B testing and detailed reports. Learn how to create attractive product pages, improve the SEO of your Amazon store and organise the launch of your product. Put in place an effective advertising campaign (free or paid) thanks to the analysis of your keywords and search trends. We help to strengthen your advertising strategy through free promotions, fee reductions and optimising your Sponsored Products campaigns (subject to eligibility).
Amazon Merchandising

Brand awareness

Sell your innovations on the largest e-commerce site in France

Grow the reputation of your brand thanks to dedicated stores in France and Europe. Amazon Launchpad partners benefit from special communication campaigns and prime locations on the Amazon homepage. We help you develop your start-up by connecting you with strategic business partners and protect your brand from the dangers of counterfeiting.
Amazon Global Expansion

International development

Join a distribution network present in nine countries

Amazon Launchpad makes it easy to launch your start-up internationally with trusted partners and delivery methods adapted to each country. Use our translation tool to increase your visibility and take advantage of our Fulfilment by Amazon (FBA) service to easily manage your VAT returns. Is your start-up growing? Well done! You are eligible for Amazon Web Services (AWS) Credits to expand your growth on the cloud.

Get inspired by Amazon Launchpad entrepreneurs

Cosmetics, tech, food products, shoes... We have helped thousands of innovative companies like yours expand around the world.

How much does Amazon Launchpad cost?

Amazon Launchpad sellers pay an additional 5% referral fee on each item sold, in addition to the standard referral fee. These fees apply to all sales made on marketplaces that have an Amazon Launchpad partner store.


How do I join the Amazon Launchpad programme?
Amazon Launchpad is a start-up accelerator designed for business creators and e-commerce managers offering innovative or sustainable products. It is intended for entrepreneurs looking for support with their product launch, digital marketing and growth in France and abroad. We are looking for innovative brands from any product category, with a unique selling point and brand story.
I am already selling on Amazon. Can I sign up?
Thank you for your interest in our programme, but we are not accepting applications at the moment. Thanks for your understanding.
Do I have to reapply if I already sell with Amazon Launchpad in another country?
The Amazon Launchpad France programme ( shares its distribution network with five other stores in Europe (,,, and You will need to reapply only if you want to expand your business into North America, Australia or India (,,,, Learn more about global selling here.
How do I advertise my products with Amazon Launchpad?
Amazon Launchpad highlights your innovative products in dedicated storefronts on six partner marketplaces (,,,, and You will also benefit from exclusive marketing tools and campaigns to advertise your products to Amazon buyers in France and abroad. We'll explain how to increase brand awareness by creating an engaging storefront and help you define a successful search engine optimisation (SEO) and advertising strategy.
How long does the programme last?
The Amazon Launchpad programme requires a one-year commitment. You are then free to continue the adventure with us (which requires no action on your part) or to leave the programme by sending us notice of your decision. We will end your membership 30 days after being notified.
How can I learn more about the Amazon Launchpad business accelerator?
Simply fill in the application form and we will get in touch with you. You can also go to our Amazon Launchpad page to review our terms of participation or to Amazon Seller University.
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