Climate Pledge Friendly

Grow your business with the Amazon programme that showcases products that meet sustainable development standards

The Climate Pledge Friendly programme allows customers to find and buy products that are more sustainable. Products with features that are more sustainable can be identified by a leaf icon and a label. This programme supports our ongoing commitment to creating a positive impact on sustainable development.
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Climate Pledge Friendly banner with white logo on a misty forest background for Amazon sustainable products

What is Climate Pledge Friendly?

The Climate Pledge Friendly programme allows customers to find and buy products that are more sustainable. Products with features that are more sustainable can be identified by a leaf icon and a label. This programme supports our ongoing commitment to creating a positive impact on sustainable development.
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Improving visibility

Products with a leaf-shaped icon and characteristics that are more sustainable can be given greater exposure thanks to site features, such as badges, filters, recommendations and dedicated storefronts, which help them stand out to customers.
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Create a climate of trust

Improve your brand reputation and increase customer trust by promoting products that are eligible for the Climate Pledge Friendly programme, which reflects your commitment to making a positive impact on sustainable development.
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Impact of the programme

On average, products that are part of the Climate Pledge Friendly programme see a +12% increase in sales. The visual below illustrates the increase in sales in different categories.

Ready to get started?

Green climate-friendly logo with text in capital letters for Amazon sustainable product certification
Step 1
Choose a certification path
Browse the eligible certifications available in the Climate Pledge Friendly programme. You can use the certification Navigator Tool to find the most appropriate options for your products.
Step 2
Comply with certification standards
Work with the certification body concerned to ensure that your product meets the standards and criteria required for the chosen certification.
Step 3
Enrol your products
Once certified, click on Enrol Products, then follow the certification guidelines to submit product details.
Step 4
Approval
Amazon will review your submission. If your request is approved, your products will receive the leaf-shaped icon and sustainability label within 5 to 10 business days.
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Costs

Amazon does not charge a fee to join the Climate Pledge Friendly programme, but third-party certifications may incur fees. Fees may vary depending on the certification.
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Programme growth and customer uptake

2.2 million

Over 2.2 million products are now part of our Climate Pledge Friendly programme, which is an increase of 59% compared to 2023**

143.8 million

Since 2020, 143.8 million customers have chosen a product with features that are more sustainable recognised by our Climate Pledge Friendly programme**

1.7 billion

Over 1.7 billion products recognised by our Climate Pledge Friendly programme have been sold, representing an increase of 48% compared to 2023**

Enrol products

Start enrolling your certified products today!
Do you need to get your products certified first?

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