Reduced 2026 fees = bigger margins. See what you saveReduced 2026 fees = bigger margins. See what you saveStrategic Account Services - SAS Pro
Accelerate your growth on Amazon with a dedicated Marketplace Consultant by your side
SAS Pro provides strategic guidance and personalised recommendations tailored to your business, with the goal of accelerating your growth and profitability and helping you unlock your full potential across European Stores.
Dedicated Amazon Marketplace Consultant for your account
A full team of Amazon experts behind your Marketplace Consultant
Proactive strategic insights powered by deep marketplace expertise
Execution support across listings, content and catalogue
Access to specialist teams within Amazon
Seller success story
Who supports you
A dedicated team of Amazon experts behind your success
When you join SAS, you don't just get one consultant — you get an entire team of specialists. Here's who you'll have access to:
Marketplace Consultants and Managers
Your dedicated point of contact, supported by a management team, who coordinates your overall account strategy and identifies growth opportunities.
Escalation Process Support (EPS)
Your Marketplace Consultant acts as your internal advocate for account health, listing issues, policy queries and escalation support — one of the most valued aspects of the programme.
Premium Selling Partner Support (PSPS)
Focused on operational troubleshooting when the usual Selling Partner Support case does not resolve your issue. PSPS steps in for complex operational problems.
Subject matter specialists
Access to internal Amazon resources and teams specialised in providing focused expertise and hands-on support.
Together, this means multiple pairs of eyes are focused on your account — not just one consultant.
What we offer
Key growth levers
Selection and catalogue
End-to-end support for listing creation, A+ content, SEO optimisation, catalogue health and selection recommendations.
Catalogue optimisation, Performance review, ASIN recommendations, Offer and search optimisation and more.
Promotions and events
Strategic support for deals, coupons, Lightning Deals, Top Deals, Deal of the Day and Prime Day.
Coupons, Lightning Deals, Best Deals, Top Deals and more.
Fulfilment by Amazon (FBA)
Guidance on FBA enrolment, stock health, inbound shipments, Pan-EU FBA, Heavy and Bulky, inventory management and restocking.
FBA enrolment, Stock health, Shipping management, Pan-European FBA and more.
Merchant fulfilled and external logistics
Support for Merchant Fulfilled Network (MFN), Seller Fulfilled Prime (SFP), multi-channel fulfilment and supply chain optimisation.
MFN, SFP, Multi-channel, Supply chain optimisation and more.
Expansion
Support to grow from EU5 to EU10 (Belgium, Netherlands, Ireland, Sweden, Poland), plus out-of-country expansion and global markets entry.
Expansion from EU5 into EU10 and beyond, Pan-EU, Out-of-country (OOC) selling, Global expansion and more.
Ads support
Guidance across Sponsored Products, Sponsored Brands, display advertising and Amazon DSP to maximise your performance.
Sponsored Products, Sponsored Brands, Display, Amazon DSP and more.
Profitability
Pricing tools, fee optimisation, margin analysis and automated pricing strategies.
Pricing tools, Automated pricing, Fee optimisation, Margin analysis and more.
Brand Registry & Brand Support
Help with Brand Registry, Brand Store, enhanced content, Vine, Amazon Transparency and Project Zero.
Brand Registry, Brand Store, A+ Content, Vine and more.
B2B
Support for Amazon Business, B2B pricing features and reaching business customers across European marketplaces.
Amazon Business, B2B pricing, Quantity discounts, VAT invoicing and more.
Sustainability
Guidance on Climate Pledge Friendly certification, sustainability reporting, packaging optimisation and programmes to reduce your environmental footprint.
Climate Pledge Friendly certification, Sustainability reporting, Packaging optimisation, Compact by Design programme and more.
Execution services
Hands-on execution support for listing creation, content optimisation and catalogue management, delivered by a dedicated services team working alongside your Marketplace Consultant.
Listing creation and optimisation, A+ Content creation, Keyword analysis, Variation creations and more.
Operational support
Issue resolution
Your team acts as an internal advocate for listing issues, policy queries and escalation support.
Listing suppression support, Policy queries, Direct escalation, Case follow-up and resolution.
Account health (EPS)
Proactive account health monitoring and escalation process support when standard cases do not resolve your issue.
Monitoring and alerts, Risk detection, Escalation, Account reinstatement and more.
Compliance
Compliance guidance, regulatory support and listing health management.
Amazon compliance, Regulatory requirements, Listing health management, Account monitoring.
Pilots and early access — Get early access to Amazon beta programmes and new features.
The list is not exhaustive. Your Consultant can connect you with additional tools and support. Services available vary by tier.
Service tiers
Your service level scales with your business
As your business grows, so does the level of support and time dedication you receive. Your Marketplace Consultant and partner teams invest more deeply at each tier — bringing greater strategic focus, more frequent engagement and closer collaboration to help you achieve your goals on Amazon.
Your tier is determined by your Trailing 12-Month (TTM) Ordered Product Sales (OPS). We evaluate your tier bi-annually, in January and July.
BASE
<€2,000,000
annual
annual
€400/month
+0.60% of monthly OPS
€5500/month
€5500/month
Fees exclude VAT — VAT charged on top
Objectives
Responsive support for growing SMBs
Business reviews
Every 2 months
Response
Within 48 hours
Issue resolution
Escalations through MC
Face-to-face
Available
MC dedication
Shared MC across a larger seller portfolio
Growth levers
Core self-service tools
Access to Amazon experts
Core team support
PLUS
€2,000,000–€10,000,000
annual
annual
€750/month
+0.40% of monthly OPS
€5500/month
€5500/month
Fees exclude VAT — VAT charged on top
Objectives
Proactive support for large businesses
Business reviews
Every month
Response
Within 24 hours
Issue resolution
Extra contact
Face-to-face
Available
MC dedication
Dedicated MC with focused seller portfolio
Growth levers
Full access to levers and dedicated support
Access to Amazon experts
Extended specialist access
PREMIUM
>€10,000,000
annual
annual
€1600/month
+0.30% of monthly OPS
€5500/month
€5500/month
Fees exclude VAT — VAT charged on top
Objectives
Proactive support for large businesses
Business reviews
Every month
Response
Within 24 hours
Issue resolution
Extra contact
Face-to-face
Available + Amazon Leadership
MC dedication
Highly dedicated MC with a select few sellers
Growth levers
Full suite, pilot access and specialist teams
Access to Amazon experts
Full specialist team and Amazon leadership access
VAT: Excluded (charged on top). Tier determined by TTM OPS, evaluated bi-annually.
Pricing
In 2024, Selling Partners joining Strategic Account Services grew by 20%* more than non-managed Selling Partners in Europe.
The fee table shows the breakdown of costs. The fees are capped at €5500 per month.
The fee table shows the breakdown of costs. The fees are capped at €5500 per month.
*As this figure is an average, it should not be taken as an indication of the exact growth of your business, which will be dependent on your input and other external factors.
**The total monthly value of your products sold on Amazon Stores, including the item price and any fees for the month preceding the month in which the invoice will be issued.
**The total monthly value of your products sold on Amazon Stores, including the item price and any fees for the month preceding the month in which the invoice will be issued.
Base tier pricing example
Monthly turnover:
€100,000
€400
Base tier monthly fee
+
0.6%
of your monthly turnover
Total monthly fee:
€1000
(excluding VAT)
Plus tier pricing example
Monthly turnover:
€500,000
€750
Plus tier monthly fee
+
0.4%
of your monthly turnover
Total monthly fee:
€2750
(excluding VAT)
Premium tier pricing example
Monthly turnover:
€1,000,000
€1600
Premium tier monthly fee
+
0.3%
of your monthly turnover
Total monthly fee
€4600
(excluding VAT)
How to register
Eligibility required
Eligibility required
SAS Pro is not open to all sellers. Enrolment is subject to an eligibility review. Submitting an application does not guarantee enrolment.
SAS Pro is not open to all sellers. Enrolment is subject to an eligibility review. Submitting an application does not guarantee enrolment.
- Eligibility is assessed based on sales volume, business maturity and account standing. Not all applications will be approved
- Applications are reviewed by the SAS team — you will be notified of the outcome
- Your service tier (Base, Plus or Premium) is determined at the point of approval
How it works
Read the Programme Policy.
Read the SAS Pro Policy carefully to understand the terms, benefits and commitments.
Submit your application.
If you are interested, submit your application via the link.
Application review.
Our team will assess your eligibility and contact you with the outcome.
Accept the policy and enrol.
Once approved, accept the Policy to confirm your enrolment.
Get matched with your Consultant.
You will be matched with your dedicated Consultant who will reach out to kick off your partnership.
Commitment terms
Minimum commitment: 6 months
Opt out: 30 days' notice
Maximum: No maximum period
Tier assessment
Frequency: Bi-annually in January and July
Basis: Based on Trailing Twelve Months (TTM) ordered product sales
Fee period: No maximum commitment period
FAQs
General information
1. What is Strategic Account Services?
SAS Pro is an account management programme through which selling partners receive guidance and advice from a dedicated Marketplace Consultant to help grow their business on Amazon. Your Marketplace Consultant is an Amazon employee with access to internal tools, data and expert teams — providing strategic advice, data-driven insights, issue resolution and execution support.
2. What are the eligibility requirements?
Application is required to participate in the Strategic Account Services Account Management Programme ("Programme"). Sellers must have an active selling account in the EU and/or UK Amazon Stores with active offers to receive the services.
3. How do I know SAS Pro can help grow my business?
SAS Pro sellers benefit from structured business reviews, proactive opportunity identification and hands-on support across all key growth areas. Our programme maintains a seller satisfaction rate of over 94%.
4. What does my first month in SAS Pro look like?
You will receive a Welcome Meeting with your Marketplace Consultant, a Welcome Pack with key resources, a full performance evaluation of your account, priority areas will be set based on your goals, and deep dives into your focus areas will begin.
5. How long is the plan commitment?
The minimum commitment is 6 months. You can opt out with 30 days' notice after the minimum period. There is no maximum commitment period.
6. When should I expect to be billed?
Billing occurs within the first five calendar days of each month for the current month's fees. All fees are exclusive of VAT — VAT is charged on top at the applicable local rate.
7. Can I expect preferential treatment on policies if I enrol?
No, Amazon policies are applied equally to all sellers. SAS Pro provides strategic guidance and support but does not grant policy exceptions or preferential treatment.
8. What if I am not satisfied?
We conduct quarterly satisfaction surveys to gather feedback. You also have the option to request a call with your Marketplace Consultant's manager. The minimum commitment is 6 months, after which you can opt out with 30 days' notice.
Your Marketplace Consultant
9. Are Marketplace Consultants Amazon employees?
Yes, all Marketplace Consultants are Amazon employees with full access to internal tools, data and expert teams across advertising, logistics, brand, compliance and more.
10. Can I meet my Marketplace Consultant in person?
Yes — Face-to-face meetings at Amazon office locations can be arranged. Premium tier sellers receive regular in-person business reviews; Plus and Base sellers can request face-to-face sessions based on availability.
11. I have more than one selling account. Can I work with the same Marketplace Consultant?
Each account must be enrolled separately. However, your Marketplace Consultant will work to coordinate strategy across your accounts where possible.
12. If I am not a brand owner, can SAS Pro help me?
Yes, SAS Pro helps both brand owners and resellers. Your Marketplace Consultant provides tailored support regardless of your business model.
Coverage and billing
13. Does SAS Pro cover my UK and EU accounts?
Yes, your Marketplace Consultant provides support across the UK and all EU stores, helping you develop a coordinated Pan-European strategy.
14. How will I be charged if I sell in more than one Store?
If you have a unified account, your flat fee component will be charged once, regardless of how many EU/UK stores you sell on. If you have separate accounts for each store, you can choose which accounts we support and you will be charged separately for the chosen accounts.
Issue resolution
15. What does issue resolution look like in practice?
While we are predominantly a Strategic service, if you face a listing suppression, account flag, fulfilment issue or policy concern, your Marketplace Consultant acts as your internal advocate.
Ready to grow with a dedicated Marketplace Consultant?
Join thousands of European sellers who trust SAS Pro to unlock their full potential on Amazon.
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