Reduced 2026 fees = bigger margins. See what you saveReduced 2026 fees = bigger margins. See what you saveHOW DO YOU ADD VIDEOS TO PRODUCT PAGES? A GUIDE TO GROWING YOUR BUSINESS WITH VIDEO
Benefits of adding a video to your product page
Did you know? Detail pages with videos uploaded saw an average 21.8% increase in sales compared to those without a video.*
In today's fast-paced digital world, it's not just about selling products — it's about selling your brand. When you leverage video on your product pages, you are using one powerful tool to amplify your brand voice and drive business impact.
In today's fast-paced digital world, it's not just about selling products — it's about selling your brand. When you leverage video on your product pages, you are using one powerful tool to amplify your brand voice and drive business impact.
What are shoppable videos? How can they help grow your business?
Shoppable videos, also called detail page videos, can appear on the main product detail page. They may also appear in the videos section below the page fold, in search results and throughout the Amazon shopping journey. Whether you are already a seller on Amazon or thinking of starting out, incorporating video into your content strategy is important.**
87% of people report that watching a video has influenced their decision to purchase a product or service. Customers want to understand a product's features, like its size or weight, before they buy. Engaging and informative video content has the power of converting viewers into buyers, can help reduce returns and create customer loyalty in the long term.
87% of people report that watching a video has influenced their decision to purchase a product or service. Customers want to understand a product's features, like its size or weight, before they buy. Engaging and informative video content has the power of converting viewers into buyers, can help reduce returns and create customer loyalty in the long term.
Tips for creating a video
Follow these best practices for video creation to capture the attention of your customer and share your unique brand story:
- Keep your video short and concise
- Highlight key benefits that make your product different
- Showcase your product in action or demonstrate how it is used
- Diversify your video library: repurpose your existing videos from your social media to upload to the product page
Uploading video is easy! Just follow these steps:
- Log in to Seller Central
- Locate the Upload and Manage Videos page under Catalogue
- Press the Upload Video button on the right-hand side of the page
- Start uploading your video! Be sure to add your title, ASINs and Video Type before you press submit
Remember, the key is maintaining your authentic brand voice and creating informative, engaging content that answers customer questions. Engage, inform and convert with videos!
Start selling today
Selling on Amazon allows you to reach tens of millions of buyers, whether you’re selling one item or millions. Your account configuration is set to sell across Europe.
€39 (excl. VAT) per month + referral fees
Source:
*Amazon study highlighting the lift in selling partner revenue when a video is added to a listing where no video existed before, studied January–June 2024, global non-US data from 17 marketplaces. **Video Marketing Statistics US 2025, Wyzowl
*Amazon study highlighting the lift in selling partner revenue when a video is added to a listing where no video existed before, studied January–June 2024, global non-US data from 17 marketplaces. **Video Marketing Statistics US 2025, Wyzowl
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