Reduced 2026 fees = bigger margins. See what you saveReduced 2026 fees = bigger margins. See what you saveHow to sell pet food on Amazon France
Step-by-step guide
Why is the French pet food market a golden opportunity?
Even in times of economic volatility, the French pet food market has continued to grow. According to FACCO (Fédération des Fabricants d'Aliments pour Chiens, Chats, Oiseaux et autres animaux familiers — French federation of manufacturers of dog, cat, bird and other pet food), there were more than 80 million domestic animals in France in 2024, with almost one in every two households having at least one pet.
In terms of costs, the French spent nearly EUR 6 billion on pet food in 2023, with such sales now increasingly taking place online.
With Amazon.fr you can tap into this huge market and reach millions of engaged customers each month, without having to open a physical store. Pet food is a particularly dynamic sector in e-commerce, thanks largely to the convenience of buying online and the recurring nature of purchases.
Why sell pet food on Amazon.fr?
Selling on Amazon comes with multiple advantages:
- Practical delivery for bulky items (bags of dry food, litter)
- Access to a national audience without having to manage complex logistics
- Recurring purchases = guaranteed customer loyalty (thanks to the "Subscribe & Save" option)
- Active demand for quality food: organic, grain-free, adapted to age or breed
Buying behaviour is changing: 63% of French pet owners say they order online to avoid transport and benefit from better offers (source: OpinionWay, 2024).
Steps to launch your pet food business on Amazon.fr
1
Find your niche
Start by targeting the relevant species. Cats (15 million) and dogs (7.5 million) are particularly popular pets in France. That said, you might find that by catering to exotic pets, fish or birds the competition is less fierce.
Consider specialising in a certain category, such as:
Consider specialising in a certain category, such as:
- Natural dry food for sensitive dogs
- Organic food for neutered/spayed cats
- Dental treats for puppies
2
Create an attractive offer
You can either resell existing brands or create your own range (private label). In either case, you should highlight:
- Traceable and natural ingredients
- Veterinarian-approved products
- "Made in France" recipes
- Recyclable or resealable packaging
Good storytelling about your brand is a great way to differentiate yourself on Amazon.fr.
3
Establish your supply chain
Identify reliable suppliers in France or in the EU. Make sure that the products are well packaged and won't be damaged during transport. If using Fulfilment by Amazon (FBA), comply with palletisation, storage and shipping requirements.
Starting with small volumes is recommended to test demand without tying up too much stock.
Starting with small volumes is recommended to test demand without tying up too much stock.
What are the legal requirements for selling pet food in France?
Before selling, you must register as a company in the pet food sector with the DDPP (Direction Départementale de la Protection des Populations — French departmental directorate for population protection). This is a legal requirement, even if you are just storing the products.
The labels should include:
- All ingredients (meats, cereals, minerals etc.)
- Analytical components (proteins, fats, crude fibres etc.)
- Feeding instructions
- Best-before date
- The lot number for traceability
- Any additives (vitamins, preservatives)
Manufacturing pet food in your own domestic kitchen is prohibited — only certified facilities may be used.
If you import from outside the EU (e.g. UK or USA), you will need a valid health certificate and must comply with French customs rules.
For more information, see: agriculture.gouv.fr — Pet food
If you import from outside the EU (e.g. UK or USA), you will need a valid health certificate and must comply with French customs rules.
For more information, see: agriculture.gouv.fr — Pet food
Example: Breakdown of pet food expenses*
Selling price:
Referral fee (5%):
Fulfilment by Amazon shipping costs (1.9 kg standard package):
Storage fees:
€10
€0.50
€6.44
€0.12/month
*These estimates are approximate; actual costs and margins can vary significantly based on products, competition and other factors. Storage costs may vary depending on the size of the product and the time of year. Profit margins are approximate ranges, calculated after taking into account the main Amazon fees.
How can you optimise your Amazon.fr product listings?
An optimised listing can attract customers and lead to more conversions.
Title and description
Include:
Title and description
Include:
- The type of product (dry food, wet food etc.)
- The species (dog, cat etc.)
- The life stage (puppy, adult, senior)
- The main benefits (grain-free, protein-rich, organic etc.)
Example: "Grain-free dry food with salmon for adult dogs — rich in omega-3"
Use bullet points to emphasise:
Use bullet points to emphasise:
- The ingredients
- Any health benefits
- The origin
- Portion recommendations
Images and videos
- Five to seven high-resolution images (min. 1000x1000 px)
- Packaging, product texture, nutrition label
- Short video: product presentation or customer testimonial
Build trust
- Mention your certifications (AB [Agriculture Biologique], Ecocert, veterinarian)
- Activate Amazon Brand Registry to get A+ Content
- Add an Amazon Store page with your full range
What Amazon tools can you use to boost your pet food sales?
1
FBA (Fulfilment by Amazon)
Fast delivery, returns management, Prime label
2
Subscribe & Save
Ideal for consumable products and customer loyalty
3
Brand Registry
Protect your brand and unlock enhanced content
4
Sponsored ads
Increase visibility in search results
5
Lightning deals and vouchers
Attract new customers at reduced prices
6
Coupons & Blitzangebote
Neukunden gewinnen und kurzfristige Umsätze steigern
Tip: Get campaigns ready for key periods: Black Friday, Christmas, Easter, Prime Day.
Tips for marketing your pet food brand in France
Collaborate with French animal influencers
Have your products tested by partner veterinarians
Use Amazon Vine to generate verified reviews right from the get-go
Create a newsletter to keep your customers up to date and to share tips
Have an active presence in online animal groups and forums
What are the trends in the French pet market?
The French market is seeing:
- Strong growth in grain-free and hypoallergenic products
- A growing interest in eco-friendly products
- High expectations for transparency and quality
- A generation of young, highly engaged buyers
According to Kantar, brand loyalty in pet food increases as animals age. A strategic move would therefore be offering a range adapted to each phase of an animal's life.
Conclusion: Amazon.fr, a great launch pad for your pet food brand
With high demand, a loyal audience and powerful tools, Amazon.fr is an ideal platform to start selling pet food. Whether you have an established brand or are just starting out, you can succeed quickly with:
- Qualitative products
- Optimised listings
- Proactive customer service
- Full compliance with French standards
Frequently asked questions
1. Do you need any kind of authorisation to sell pet food on Amazon.fr?
Yes, you need to be registered as a company in the pet food sector with the DDPP.
2. Can I sell products that I have made myself?
Only if your premises are authorised. Manufacturing pet food in a domestic setting is not allowed.
3. What is the top-selling pet product online?
Grain-free dry food for adult dogs and wet food for neutered or spayed cats are very popular.
4. Should I use the FBA service?
While this is not mandatory, it is highly recommended so that you can benefit from Prime delivery and gain visibility.
5. What initial budget should you plan for?
Between €1000 and €2000 is enough for your first stock, Amazon fees and a bit of advertising.
6. How do you get your first product reviews?
Use Amazon Vine (if eligible) and offer post-purchase promotions or incentives.
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