PRICING
Grow your business in a cost-effective way
The cost of selling on Amazon depends on your selling plan, product category, fulfilment strategy, and other variables. The options are flexible, so you can find the combination that works best for you and your goals.
Selling plan
The Individual plan costs €0.99 per unit sold, and the Professional plan costs €39 (excl. VAT) per month regardless of how many units you sell.
Referral fees
Amazon charges a referral fee for each item sold. The amount depends on the product category. Most referral fees are between 8% and 15%.
Fulfilment fees
The cost to ship your orders depends on whether you fulfil your own orders or use Fulfilment by Amazon.
Other costs
Some sellers may incur additional fees (such as long-term storage fees) or pay for optional programmes like advertising or premium account services.
Incentives for new selling partners
Get started with over €47,250 in incentives
Ready for Amazon? Launch your brand today with a powerful playbook for new sellers and over €47,250 in potential benefits
Get up to 10% back on branded sales
We invest in new brands on Amazon. Enrol your brand in Amazon Brand Registry to take advantage of the following:
10% back on your first €45,000 in branded sales, then 5% back through your first year until you reach €900,000
€180 credit for Amazon Vine
Get started with the Perfect Launch guide
Focus on the right actions at the right time with the Perfect Launch guide, a set of recommendations backed by data science and designed to foster growth among selling partners. Brands using our Perfect Launch levers—Brand Registry, Fulfilment by Amazon, Advertising, Automated Pricing, and A+ Content—can generate sales more quickly within the critical first 90 days.
Advertise, fulfil and grow with confidence
You've put everything into your business, so let's start your Amazon journey with confidence. All new Professional sellers can take advantage of the following:
€90 credit for inventory shipping fees into the Amazon fulfilment network using the Amazon Partnered Carrier programme or €180 credit towards fulfilment costs when using Amazon Global Logistics
If you use FBA, free storage and customer returns with auto-enrolment in the FBA New Selection programme
Exemption from storage utilisation surcharges for one year after the date on which the FBA inventory is received and from the low inventory cost coverage fee (PANEU) for the first year following the first Pan-EU active date
€45 credit to create Sponsored Products ads
€45 credit to create Amazon Vouchers
Let us help you get started!
Start your journey with a little less risk. To help you implement the Perfect Launch plan, we offer incentives for new sellers: credits to try out cost-per-click (CPC) advertising, offer customer promotions and boost your product reviews, as well as discounts on fulfilment, storage, returns and more with Fulfilment by Amazon.
Incentives for new sellers are subject to the applicable terms and conditions. Visit Seller Central for more details.
Incentives for new sellers are subject to the applicable terms and conditions. Visit Seller Central for more details.
Amazon selling programme
Your incentive
How to get it
Fulfilment by Amazon (FBA) incentives
€90 credit for shipping fees into the Amazon fulfilment network
Use the Amazon Partnered Carrier programme to send eligible products into the Amazon fulfilment network within 90 days of listing. The credit expires one year after the date on which the first FBA inventory is received, if unused. Learn more.
€180 credit for fulfilment costs
Use Amazon Global Logistics (AGL) to send eligible products into the Amazon fulfilment network within 90 days of listing. The credit expires one year after the date on which the first FBA inventory is received. Learn more.
Other Fulfilment by Amazon (FBA) programmes
Free storage, liquidations and customer returns with auto-enrolment in the FBA New Selection programme
Send eligible new-to-FBA products into the Amazon fulfilment network within 90 days of listing for auto-enrolment in the FBA New Selection programme. Learn more.
Exemption from low inventory cost coverage fee (PANEU)
Professional sellers who are new to Pan-EU will be exempt from low inventory cost coverage fee (PANEU) for the first year following the first Pan-EU active date. Learn more.
Exemption from storage utilisation surcharges
Send eligible products into the Amazon fulfilment network. The exemption expires one year after the date on which the first FBA inventory is received. Learn more.
Advertising incentives
€45 credit
Create a Sponsored Products ad for an eligible product within 90 days of listing. The credit will appear in the Amazon Ads Campaign Manager within two weeks of completing the requirements for Sponsored Products. The credit expires 30 days after it is applied to your account. Learn more.
€45 credit
Create a Voucher for an eligible product within 90 days of listing. The credit expires one year after the first voucher is created. Learn more.
Getting paid and paying fees
When you set up a seller account, you’ll provide a credit card number and a bank account. Amazon will charge the credit card to cover your fees, and proceeds from any sales will be deposited into your bank account.
PLANS
Selling plans
Our selling plans give you the freedom to pay per sale or stick to a flat monthly fee. You can change or cancel your plan at any time.
Individual
Professional
€
0.99
(excl. VAT)/item sold
+ additional referral fees
€
39
(excl. VAT)/month
+ additional referral fees
Overview
This plan might be right for you if...
• You sell fewer than 40 items a month
• You sell more than 40 items a month
• You’re still deciding what to sell
• You want to advertise your products
• You don’t plan to advertise or use advanced selling tools
• You want to sell products in restricted categories
• You want to use advanced selling tools, like APIs and reports
Selling plan features
Add new products to the Amazon catalogue
Grow your business with Fulfilment by Amazon
Apply to sell in additional categories
Save time creating listings in bulk
Manage inventory with feeds, spreadsheets and reports
Increase selling efficiency with API integration
Set your own shipping fees for non-media products*
Engage buyers with on-site advertising tools
Run promotions including free shipping
Add multiple users to your account
* Books, Music, Videos and DVDs
Revenue calculator
Estimate your Amazon revenues
Provide your product details and shipping costs to view real-time cost comparisons for different shipping methods.
Amazon jargon:
Referral fees
For every item sold, sellers pay Amazon a percentage of the total price (including item price, shipping costs, and any gift-wrapping charges) or a minimum amount, whichever is greater. Referral fees are in addition to selling plan fees.
FEES
Category referral fees
Sellers pay a referral fee on each item sold. For all products, Amazon deducts the applicable referral fee percentage calculated on the total sales price. The total sales price is the total amount paid by the buyer, including the item price and any delivery or gift wrapping charges.
Referral fee schedule
Fee categories
Referral fees (including digital services tax)
Minimum management fees
* For more information on the different types of categories or products for beauty, health and personal care, see the Types of personal care products and devices page.
FEES
Shipping costs
Fulfilment fees vary depending on whether you plan to ship products yourself, or use Fulfilment by Amazon to handle your logistics and offer Prime shipping for your products.
Only pay for the services you use
Our flexible rate structure makes it easy to be more competitive
With Fulfilment by Amazon, you only pay for the services you use, with no minimum inventory, subscription fees or contracts. Ship your products to our fulfilment centres and pay for fulfilment services and storage space used.
With Fulfilment by Amazon, you only pay for the services you use, with no minimum inventory, subscription fees or contracts. Ship your products to our fulfilment centres and pay for fulfilment services and storage space used.
Shipping costs
A flat fee per unit, based on the product type, dimension and weight
Storage fees
Charged per cubic metre per month
Downloadable rate cards
You can find more information about Fulfilment by Amazon and all our fees, in the following languages here:
Fulfilment by Amazon storage fees*
Inventory storage fees are charged monthly based on the daily average volume (measured in cubic metres) for the space your inventory occupies in Amazon fulfilment centres. The volume measurement is based on unit size when properly packaged and ready to ship.
Month
Clothing, Shoes & Bags (standard size)
Dangerous goods - Hazmat (standard size)
All other categories (standard size)
Dangerous goods - Hazmat (oversize)
All other categories (oversize)
January - September
€17.02 per cubic metre per month
€30.90 per cubic metre per month
€28.37 per cubic metre per month
€25.75 per cubic metre per month
€20.39 per cubic metre per month
October - December
€23.81 per cubic metre per month
€41.23 per cubic metre per month
€43.65 per cubic metre per month
€36.05 per cubic metre per month
€28.33 per cubic metre per month
* Storage fees are based on the daily average volume (measured in cubic metres) for the space your inventory occupies in Amazon fulfilment centres.
Additional inventory storage fees apply to products classified as dangerous goods, and for units that have been stored in an Amazon fulfilment centre for more than 271 days (additional charge applies to older inventory).
In addition to the monthly storage fees, you may have to pay a storage surcharge if the criteria applies to you and if the storage usage rate exceeds 26 weeks. This is calculated by dividing the average volume of inventory stored daily by the average volume of inventory shipped daily in cubic feet over the past 13 weeks.
Estimate your Fulfilment by Amazon fees
Enter your fulfilment costs and compare the profitability of your fulfilment method to Fulfilment by Amazon. Fees are calculated based on the standard Fulfilment by Amazon storage and fulfilment fees, as outlined above.
Product examples
Product type
SD Card
Toaster
Wooden cabinet
Keyboard
Product size category
Small envelope
Standard package
Oversize large format
Oversize large format
Dimensions
3.2 x 2.4 x 0.2 cm
25.5 x 18.5 x 17 cm
74 x 56 x 32 cm
150 x 10 x 10 cm
Weight of shipped package
30 g
2.2 kg
6.2 kg
5.4 kg
For sale on Amazon.fr
Shipped from inventory in France
Shipped from inventory in France
€2.70
€9.55
€12.54
€20.60
For sale on a European marketplace
Shipped from inventory in France (European distribution network)
Shipped from inventory in France (European distribution network)
€5.06
€13.82
€22.80
€31.99
For sale on a European marketplace
Shipped from inventory in France (Pan-European)
Shipped from inventory in France (Pan-European)
From €1.90
From €5.98
From €8.07
From €10.66
For sale on Amazon.fr
Shipped from inventory in France (Pan-European)
Shipped from inventory in France (Pan-European)
€2.70
€9.55
€12.54
€20.60
Planning to sell across Europe? Pan-European Fulfilment by Amazon and Fulfilment by Amazon European solutions enable thousands of businesses to reach millions of Prime customers all across Europe in a faster and more cost-effective way.
When you fulfil your orders yourself, Amazon charges shipping costs based on the product category and shipping service selected by the customer, and then passes the amount on to you in the form of a shipping credit.
Sellers with the Professional plan set their own shipping costs (except for Books, Music, Video and DVD products, see credit table below). When a customer buys your product, you receive the shipping cost in credit from Amazon. Bear in mind that the referral fee is calculated from the total sale price, including the item price, shipping costs and any gift wrapping charges.
Sellers with the Individual plan use Amazon’s set shipping costs for all products. Individual sellers have to ship orders at the set rates even if the shipping credit is less than total shipping costs. It is, therefore, important to price items in a way to ensure that you earn a profit.
Shipping credits for Books, Music, Videos and DVDs
Amazon charges customers the following shipping costs for Books, Music, Videos and DVDs. Sellers receive the same amount in the form of a shipping credit. This applies to sellers in the Professional and Individual selling plans.
Shipping method
Books*
Music
Videos
DVDs
Standard
€2.99
€2.49
€2.99
€2.79
Express
€17.50
€17.50
€17.50
€17.50
Overseas France and New Caledonia
€8.99
€4.49
€8.99
€5.49
Europe
€5.99
€3.40
€5.99
€4.49
North America
€10.99
€8.99
€10.99
€8.99
Rest of world
€10.99
€8.99
€10.99
€8.99
* Includes audio books
Important: If you have been approved to sell in restricted categories as a Professional seller, please note that you will not be able to continue listing items in those categories using the Individual selling plan. Only Professional sellers can list and sell in restricted categories. Any current active listings in categories requiring approval will remain, but the service levels and delivery charges for all other categories are applied to these listings and orders.
Important: If you have been approved to sell in restricted categories as a Professional seller, please note that you will not be able to continue listing items in those categories using the Individual selling plan. Only Professional sellers can list and sell in restricted categories. Any current active listings in categories requiring approval will remain, but the service levels and delivery charges for all other categories are applied to these listings and orders.
Shipping credits for Books, Music, Videos and DVDs
Amazon charges customers the following shipping costs for products sold in all categories besides Books, Music, Videos and DVDs. Sellers receive the same amount in the form of a shipping credit.
This applies to sellers on the Individual plan. Sellers with the Professional plan set their own shipping costs in these categories, and Amazon will match the amount with a shipping credit.
This applies to sellers on the Individual plan. Sellers with the Professional plan set their own shipping costs in these categories, and Amazon will match the amount with a shipping credit.
Shipping method
Video games
Software and CD-ROMs
Photos
Others
Standard
€2.79
€2.99
€5.99
€5.99 + €1 per kg*
Express
€2.79
--
--
--
Overseas France and New Caledonia
€5.49
€8.99
€8.99
€8.99 + €5 per kg*
Europe
€4.49
€5.99
€8.99
€8.99 + €5 per kg*
North America
N/A
N/A
€10.99
€10.99 + €7 per kg*
Rest of world
N/A
N/A
€10.99
€10.99 + €7 per kg*
* Refers to the weight of the item, excluding the seller’s packaging
Important: If you have been approved to sell in restricted categories as a Professional seller, please note that you will not be able to continue listing items in those categories using the Individual selling plan. Only Professional sellers can list and sell in restricted categories. Any current active listings in categories requiring approval will remain, but the service levels and delivery charges for all other categories are applied to these listings and orders.
Important: If you have been approved to sell in restricted categories as a Professional seller, please note that you will not be able to continue listing items in those categories using the Individual selling plan. Only Professional sellers can list and sell in restricted categories. Any current active listings in categories requiring approval will remain, but the service levels and delivery charges for all other categories are applied to these listings and orders.
Other costs
When calculating the full cost of selling in Amazon stores, be sure to consider additional referral fees you may incur, and other optional programmes designed to help you increase sales.
Additional referral fees
Inventory fees
If you store inventory in an Amazon fulfilment centre—available to selling partners who use Fulfilment by Amazon or Multi-Channel Fulfilment—in addition to monthly inventory storage fees, you may incur other fees, such as long-term storage fees. over-limit fees and order removal fees.
High-volume listing fees
The high-volume listing fee will only apply if you exceed 2 million SKUs in a given month, and it will be applied to your highest number of SKUs above 2 million at any time during that month. For each active non-media SKU over 2 million, a fee of €0.0004 per SKU will apply.
Refund administration fee
If you refund a customer for an order for which you have already received payment, Amazon will refund you the amount of the referral fee you paid for the item(s), minus the applicable refund administration fee, which is the lesser of €5.00 or 20% of the applicable referral fee.
For example, if you refund a customer the €10.00 total sales price of an item in a category with a 15% referral fee, your refund administration fee will be €0.30 (€10.00 x 15% referral fee = €1.50).
For example, if you refund a customer the €10.00 total sales price of an item in a category with a 15% referral fee, your refund administration fee will be €0.30 (€10.00 x 15% referral fee = €1.50).
Optional programmes
Advertising
Get the attention of customers who have not yet realised the value of your products, from their initial search to their final purchase. Amazon Advertising uses a cost-per-click, auction-based pricing model, which means you set the maximum amount that you’re willing to pay when a buyer clicks on your ad.
Fulfilment by Amazon
Amazon takes care of your shipping, returns and customer service. Speciality FBA programmes like Low-Price FBA, Subscribe & Save for FBA, FBA Dangerous Goods, Multi-Channel Fulfilment, FBA European Solutions and FBA New Selection Programme help you remain competitive. And you only pay for the services you use.
FAQ
Get answers to Frequently Asked Questions about using Amazon for e-commerce.
How are Fulfilment by Amazon fees calculated?
Fulfilment by Amazon fees are calculated per item based on the item's category, size and weight, and the channel in which it is sold. These fees cover the costs of storing items at Amazon fulfilment centres, picking, packing, and shipping items once purchased, and customer service.
These fees are charged monthly for all items stored in Amazon fulfilment centres. Depending on the fulfilment channel used, you can estimate your costs (both total sales revenue and per unit sold) using the Fulfilment by Amazon revenue calculator for specific items listed on Amazon.
These fees are charged monthly for all items stored in Amazon fulfilment centres. Depending on the fulfilment channel used, you can estimate your costs (both total sales revenue and per unit sold) using the Fulfilment by Amazon revenue calculator for specific items listed on Amazon.
What is the Fulfilment by Amazon calculator?
The Fulfilment by Amazon calculator is a preview tool that you can use to review and compare the estimated revenue for all of the fulfilment options available for products that you have listed on Amazon and registered for Fulfilment by Amazon. You can enter your expected sales volumes to estimate your total revenue, check estimates per unit sold and also compare costs and profitability across different fulfilment methods.
What is the difference between Amazon fees and Fulfilment by Amazon fees?
Amazon fees refer to the set of fees that all sellers must pay to have their products listed and sold on the Amazon website. They include the referral fee applied to each item sold, which is a percentage of the price charged for your product excluding tax.
Depending on your selling plan, you may also have to pay a per-item fee or a monthly fee. For example, the Professional selling plan incurs a monthly subscription that also provides users with a series of benefits.
In addition, some sellers may also have to pay additional fees for premium or marketing services and other reasons. You can consult this page for further information.
Fulfilment by Amazon fees are only charged for products that you have listed for that specific service. They are charged per unit, based on the category, size and weight of the item. They cover the cost of storing, picking, packaging and shipping your products using Fulfilment by Amazon. If you have opted for this service, these fees will be charged along with the other Amazon fees mentioned above.
Depending on your selling plan, you may also have to pay a per-item fee or a monthly fee. For example, the Professional selling plan incurs a monthly subscription that also provides users with a series of benefits.
In addition, some sellers may also have to pay additional fees for premium or marketing services and other reasons. You can consult this page for further information.
Fulfilment by Amazon fees are only charged for products that you have listed for that specific service. They are charged per unit, based on the category, size and weight of the item. They cover the cost of storing, picking, packaging and shipping your products using Fulfilment by Amazon. If you have opted for this service, these fees will be charged along with the other Amazon fees mentioned above.
How much does Amazon charge for product storage?
Sellers are required to pay monthly storage fees for the space taken up by all of their items stored in Amazon fulfilment centres. These fees are calculated based on the average daily stock volume, which is measured in cubic metres in Europe and cubic feet in the United Kingdom.
The rate per cubic metre varies depending on the month. It is lower from January to September, and slightly higher during the busy months at the end of the year, from October to December. The exact amount also depends on the product's category and dimensions (size).
There is separate pricing for the storage of items that are classified as dangerous goods.
The rate per cubic metre varies depending on the month. It is lower from January to September, and slightly higher during the busy months at the end of the year, from October to December. The exact amount also depends on the product's category and dimensions (size).
There is separate pricing for the storage of items that are classified as dangerous goods.
Just have a few items to sell?
Start selling today
€39 (excl. VAT) per month + referral fees
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