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Overview
This page is designed to help you create a smooth and seamless experience when creating and registering your Professional Seller account.
The registration process can be completed in various languages. If you want to change the default language, click on the bottom left-hand corner of the registration page.
Amazon constantly updates the site environment for a better Selling Partner experience. It is therefore possible that you may see a slightly different screen than in the images used in this guide.
The registration process can be completed in various languages. If you want to change the default language, click on the bottom left-hand corner of the registration page.
Amazon constantly updates the site environment for a better Selling Partner experience. It is therefore possible that you may see a slightly different screen than in the images used in this guide.
Note
Please note that once completed, each step in the registration process is irreversible and it will no longer be possible to return to the previous step to modify the information. Carefully check the information you fill in and proceed to the next step only once you are sure that everything is entered correctly.
Amazon Global Selling offers a variety of guides by email to Selling Partners with a registered account. We encourage you to periodically check the email account you connected to your Amazon account to make sure that emails from Amazon are not classified as spam. Selling Partners who opt out of our emails will also not receive email guides.
1. Starting a US Amazon Selling Account
A few things to consider
Amazon's registration experience enables Selling Partners to register once and open their account in multiple stores. This means that by completing one registration and verification process, you will be ready to start selling at any Amazon store worldwide from the same account.
To sell on Amazon, you will need to provide certain documents and information to register. We encourage you to have the documents at hand to facilitate registration. Here are the most common documents you will need:
To sell on Amazon, you will need to provide certain documents and information to register. We encourage you to have the documents at hand to facilitate registration. Here are the most common documents you will need:
Valid government-issued ID or passport
Recent bank account or credit card statement
Business registration documents
2. Registering a US Amazon Selling Account
Business information
1. Select the country in which your business licence is issued
The first piece of information to provide is where the company is officially registered. To do this, select one of the countries from the dropdown list.
2. Select your business type
Companies do not all operate in the same way. Select your type of business, depending on your business structure.
There are six options to choose from:
State-owned
Publicly listed
Privately owned (such as limited company, partnership, international sole proprietor)
Charity (incorporated or non-incorporated tax-exempt body)
Sole proprietor
Individual
3. Enter your business name
After selecting your business type, enter your business name. This name is the legal name you gave the business when you registered your company with the relevant governmental office.
4. Provide your legal business address and company registration number
Provide your legal business address. This address must match the one on the business registration document and may be used to send a postcard for address verification purposes. This address cannot be changed until the verification is completed.
Ensure your business location and type are correct. Once this information is saved, you will not be able to edit it until you have successfully completed registration. If you enter these details incorrectly, you will need to start registration with a new email address.
Seller information
To register a US selling account, the primary contact or legal representative will need to provide their details in the "Primary contact person information" section. Importantly, the same person will need to complete the verification process and provide the relevant documents. (See section 3 and section 4 for more details)
Make sure that the information you enter appears on your personal documents (passport/driving licence).
If your ID does not have an expiry date, you can enter a dummy date three months from the date of application.
Confirm if the POC details belong to the beneficial owner or the legal representative of the business.
Confirm that you will update the beneficial ownership information if there is a change. (Sellers need to keep their business contact information current so that we can contact them if necessary. To edit your business contact information, see the Seller Information section).
Payment information
Bank account information
It will be used to easily deposit and withdraw money between your bank account and your Amazon Payments account.
- Your bank account should be in the name of the primary contact or the business name provided to Amazon.
- To verify your bank account, you will need your online banking credentials or to provide Amazon with a bank statement.
Credit card information
A valid credit card number that will be used to pay your monthly fees.
- The credit card holder does not need to be the same person as the account holder.
- The address you provide must match the one registered for your credit card.
- If you selected the incorrect selling plan, you can amend this after completing registration.
Store and product information
- The store name will be displayed to buyers for your Amazon listing. After completing verification, you can edit your store name by going to "Settings" -> "Account Info" in Seller Central.
- Manufacturers or brand owners will be asked if they own a government-registered trademark for the branded products they want to sell on Amazon.
- Enter your store and product information. To understand more about product barcodes (UPC/EANs), click here.
3. Seller Identity Verification (SIV)
The person registered in the point of contact section will need to provide the following documents to verify their identity:
- Identity document: Upload the government-issued identity document you selected for verification.
- Proof of address: Upload a bank account/credit card or account statement.
Important
Before submitting the required documents, click here to review the documentary requirements of your geographic business area.
Important — Bank or credit card statement
- The name specified on the statement should either match the business name or point of contact name provided during registration.
- If the identity document provided does not match your country of residence, make sure your proof of address is issued in your country of residence.
- You can redact the account number and monetary amounts but the rest of the document must be visible.
- The document must be issued within the past 180 days.
- Accepted formats are *.png, *.tiff, *.tiff, *.tif, *.jpg, *.jpeg and *.pdf.
- Electronic statements are accepted but have to be unaltered (e.g. not cropped).
Frequently Asked Questions
4. In-Person Verification (IPV) guide
Instant call identity verification (IPV)
The primary contact registered on the account will be prompted to take a video call to complete verification. Our representative will contact you to review the original documents that you uploaded, as well as the information you submitted during registration.
1.
Select the preferred language for the video call.
2.
Join the next video call available. Alternatively, book an appointment for a future date.
3.
What to prepare for IPV — see more here.
What happens after your call
Amazon will review your case internally and may reach out to you for further clarification within two business days (if needed).
If you missed your original appointment, you will receive a prompt when you open Seller Central. Please reschedule and be sure to be on time for the new appointment.
If you missed your original appointment, you will receive a prompt when you open Seller Central. Please reschedule and be sure to be on time for the new appointment.
Frequently Asked Questions
5. Postcard address verification (OTP)
Address verification
Amazon might verify your business address by sending a unique code to your business address. This step may not be mandatory for all sellers.
1.
You can track the status and the expected date of delivery of your postcard in Seller Central.
2.
Once you have received the postcard, enter the code in the field.
Important — Address verification
- Please do not enter false OTPs. You will only have three attempts to enter the correct OTP.
- Once you have exhausted your three attempts, you may not be able to proceed with registration. If that happens, you will need to open a new account.
6. Post-seller identity verification
You are almost ready to start selling on Amazon!
Upon passing the Seller Identity Verification, you will be able to access Seller Central. On the home page, you will see two notifications prompting you to take action.
Deposit method
Your deposit method is missing, invalid or not assigned.
A valid deposit method that is assigned to the current marketplace is required to use your Selling on Amazon account and receive disbursements.
Add or update deposit method
Alert
You need to provide tax information
Tax identity information is required to open your Selling on Amazon account.
Submit tax identity information
It is important to complete all the actions prompted before you begin listing your products on Amazon. If you do not complete this step, customers will not be able to see any of the products you list.
FAQ
How can I update my deposit method?
A valid deposit method is required for you to start listing your products on your Amazon account and receive disbursement.
Your bank account should be in the name of the primary contact or the business name provided to Amazon. To verify your bank account, you will need your online banking credentials or to provide Amazon with a bank statement.
- Step one: Assign the deposit method to the Amazon store you would like to sell on.
- Step two: Fill in the details of the bank account on which you would like to receive your disbursement.
How can I update my tax information?
Regardless of the number of selling transactions in a calendar year, all sellers on Amazon are required to complete the tax information interview. (This includes foreign sellers or non-US taxpayers). Before starting to sell on Amazon, you will need to complete this step.
To provide your information to Amazon, go to your Seller account information and click Tax information. We will guide you through entering your taxpayer information and validating your W-9 or W-8 BEN form. The answers you provide during the tax interview will determine which IRS form (W-8 BEN or W-9) applies to you.
To provide your information to Amazon, go to your Seller account information and click Tax information. We will guide you through entering your taxpayer information and validating your W-9 or W-8 BEN form. The answers you provide during the tax interview will determine which IRS form (W-8 BEN or W-9) applies to you.
Important — Tax interview
- Before starting the tax interview, do not forget to review our help guide and FAQs.
- You can hover over the information symbol in the tax information section in Seller Central for further guidance.
What happens next?
Upon updating your tax identity information, the Legal Entity section of the Seller Account Information page will indicate "Provided" and "Pending Validation". In the event that we discover a mismatch between your information and IRS records, we will send you an email containing instructions on how to proceed.
You can read our full registration guide here.
You can read our full registration guide here.
Start selling today
Selling on Amazon allows you to reach tens of millions of buyers, whether you’re selling one item or millions. Your account configuration is set to sell across Europe.
€39 (excl. VAT) per month + referral fees
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