AMAZON BUSINESS

Reach millions of Amazon Business customers

On average, B2B customers have a larger basket size and return products less frequently.

Already selling on Amazon?

Visit B2B Central

 

New to Amazon?

Sign up

€39 (excl. VAT) per month + referral fees

What is Amazon Business?

Amazon Business gives you the opportunity to grow your sales with new business customers of all types and sizes.

Grow with us

Reach 5 million Amazon Business customers

globally, including the largest companies, universities, cities, hospitals, schools and other organisations in the EU and UK

Gain their trust

Benefit as a seller from Amazon's outstanding customer trust

Grow with Amazon Business tools

such as product recommendations, pricing and automatic invoicing to help you be successful with B2B customers
Who are our customers?

80+

Fortune 100 companies

90%

of the 100 most populous local governments

92%

of the 100 largest hospital systems

75k+

tax-exempt charitable organisations

Amazon Business features for selling partners

free of charge for our selling partners
Accept Requests for Quotes

Selection recommendations

To support you in defining what products to sell, we analyse and share with selling partners what products are highly demanded by business customers.
Learn more

Business pricing and quantity discounts

Using business pricing tools, you can create and automate a pricing strategy exclusive to business customers and incentivise them to purchase in bulk by offering tiered quantity discounts.
Learn more
Business Pricing & Quantity Discounts
VAT-exclusive price display

VAT Calculation Service (VCS): VAT-exclusive pricing and invoicing automation

Amazon helps you deliver compliant invoices as your business customers require. The VAT Calculation Service (VCS) calculates the VAT included in your listing price to display VAT-exclusive prices on your offers to business customers. It will create and deliver VAT-invoices (or receipts for VAT-exempt selling partners) automatically on your behalf. You will have access to detailed reports and increase the confidence of your customers thanks to an invoice guarantee for each transaction.
Learn more

$35 billion

global annualised Amazon Business sales

Over 50%

of these sales are generated by selling partners

75 million

items sold annually by European sellers on Amazon Business
Amazon Business selling partner success stories

Portus Digital

01/02

Oypla

We’ve been able to maximise our turnover through opening up the B2B aspect of our business. It’s been fantastic!
Rob JuddDirector of Sales, Portus Digital
Amazon Business has helped our business by giving us a wide range of new customers that wasn’t seen on the platform before.
Russell PayneCEO, Oypla

Get started with Amazon Business

Step 1

Register as a selling partner
If you are already a registered Amazon seller, move to step 2 as you’re automatically eligible to sell on Amazon Business.
Learn more about creating a selling partner account

Step 2

Add products to your catalogue
Either one by one or using bulk tools.

Step 3

Grow sales with specialised B2B features
You can automate invoicing using our VAT Calculation Service (VCS), set business prices and quantity discounts to tailor your offers to business customers and expand your selection with high-in-demand product recommendations.
Congratulations! Now you're set up and we will notify you when customers place an order, so you can ship the items to them and get paid.

Would you like more support from Amazon? Amazon is here to make your life easier. Benefit from one of the most advanced and trusted fulfilment networks in the world, letting Amazon handle the storage and shipping of your products. Learn more about Fulfilment by Amazon.

Already selling on Amazon?

Visit B2B Central

 

New to Amazon?

Sign up

€39 (excl. VAT) per month + referral fees

lofi ui of mobile app for Amazon Business

Resources

video poster image of an event presenter on stage
Video
1:43
Business pricing and quantity discounts
Overview of options for setting up business pricing and quantity discounts to help you attract more customers to Amazon Business
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Video
4:45
Understanding Amazon Business customers
Understand who buys on Amazon Business, what they look for when they shop and what features they use.
video poster image of an event presenter on stage
Video
2:28
Explore B2B product recommendations
We suggest highly demanded to help selling partners decide which products to sell.

Interested in parcel shipping?

Learn about what Amazon Shipping can do for you. Explore Amazon’s reliable parcel delivery service to ship your parcels straight to your customers. Start your journey today.
Contact us

Start selling today

Put your products in front of the millions of customers who search on Amazon every day

Already selling on Amazon?

Visit B2B Central

 

New to Amazon?

Sign up

€39 (excl. VAT) per month + referral fees

✕

VAT-exclusive pricing and invoicing automation

Activate VAT Calculation Service to automate your invoicing and display VAT-exclusive prices
When you sell to business customers, you need to provide them an invoice after shipping your order. So Amazon created a perfect tool for you, VAT Calculation Service, to make the process easy and completely automatic.

What will the VAT Calculation Service do for you?
• The VAT Calculation Service will calculate the VAT for your product and automatically generate VAT invoices on your behalf, making them directly available to customers via their Amazon account.
• It will give you detailed information on calculations and invoices generated.
• It will automatically display prices without VAT on your offers to business customers, making your prices more competitive. (Businesses tend to base their buying decisions on prices excluding VAT, so we will compare VAT-exclusive prices where available to determine the featured offer.)
• It will display a “Downloadable VAT Invoice” badge on your offers, letting business customers know they are guaranteed to receive an easily downloadable invoice for their purchase.

If you wish to create your own invoices, you also have the option to upload them and we will deliver to your customers.
Learn more on Seller Central or start registration
✕

Business pricing and quantity discounts

Access pricing customisation tools to set pricing only visible to business customers
Business pricing means offers that are lower than your retail prices to encourage business customers to purchase your products.

When you set a business price, these special offers are only available to registered Amazon Business customers. While your products will be visible to all Amazon customers, only registered Amazon Business customers can see and buy at your business price. All other Amazon customers will see your set retail price.
There is also a possibility to set a business-only offer in case you prefer your product to be available only to business customers (B2B) and not to consumers (B2C).

Quantity discounts are set for bulk purchases. You can offer tiered discounts to business buyers for purchasing larger numbers of items.
Learn more on Seller Central or start registration
✕

Selection recommendations

Would you like data-driven ideas on what products to sell on Amazon Business?
We share with our selling partners selection recommendations that we prepared based on the data on products highly demanded by business customers. Listing recommended products can help you receive more orders from this growing customer segment.
Learn more on Seller Central or start registration
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