Sell Across Europe

Already selling on Amazon?

Expand to Europe


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Amazon makes selling in Europe simple and easy

Understanding tax and product regulations, creating optimised offers, and providing customer service in the customer's local language can be complex when it comes to expanding your business across borders. Tap into our state-of the art logistics, powerful tools and world-class customer service to take advantage of the growing European-wide customer base.
European Expansion Accelerator

Sell internationally in a few clicks

Sell your products internationally with Amazon's brand new solution: European Expansion Accelerator. The European Expansion Accelerator is a free automated expansion solution that creates your product sheets and prices, defines shipping settings and models, and enrols your products in the distribution programmes of the stores into which you choose to expand your business.
If you've already signed up for a professional selling plan and you’re selling products in at least one Amazon store in Europe, you only need to make a few clicks to get started:
1. Choose the stores into which you want to expand your business
2. Accept the global selling terms and conditions
3. Click on the “Start Expansion” button

Already selling on Amazon?

Getting started


New to Amazon?

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One account – all of Europe

One account – all of Europe

With just one account you can reach customers all across Europe with our five EU marketplaces (,,,, and and manage all your listings and inventory in Europe.
Boost your sales with new opportunities

Boost your sales with new opportunities

With more than 30 product categories available, there are many products you can sell on Amazon in Europe. Take advantage of European peak periods by honing your strategy with our EU holiday selling calendar.
Manage taxes and payments

Manage taxes and payments

If you sell goods in any EU country, it is likely that you will be required to register for Value Added Tax (VAT). VAT is a tax in Europe on consumer spending. Our Solution Providers can help you make VAT registration straightforward and uncomplicated. Amazon accepts payment in many currencies and pays you in your local currency to streamline processing.


unique monthly visitors in the UK, Germany, France, Italy, & Spain
Sourced: SimilarWeb, December 2020


partner sellers selling more than USD 100,000 in Amazon's European stores


hundreds of millions of active customer accounts worldwide

Manage multiple European languages

There are over 200 languages spoken across the continent. But don’t worry; Amazon’s free listing and translation tools effectively remove language barriers between you and your customers. The dominant language in each of our 5 marketplaces is offered: German, English, Italian, Spanish and, of course, French.
How to sell on Amazon Europe: Managing European languages

4 tips for selling across Europe

Helpful resources

VAT guidance

VAT guidance

Every country in Europe has its own VAT regulations. Amazon offers extensive resources to help you navigate your way through legislation, including VAT registration and returns. To connect with local experts, visit our VAT Knowledge Centre. You can also read all about what’s required: download our EU VAT Education Guide.
Explore European FBA solutions

Explore European FBA solutions

Amazon offers three fulfilment solutions all across Europe: Pan-European FBA, European Fulfilment Network and Multi-Country Inventory. To choose the one that suits your business best, please see below. To help you stay informed of changes related to Brexit, please visit our Prepare your Amazon business for Brexit help page (login required)
Explore Amazon Seller Help

Explore Amazon Seller Help

Find answers to all your questions regarding selling across Europe at this central resource.

Start selling

Selling on Amazon allows you to reach tens of millions of buyers, whether you’re selling one item or millions. Your account configuration is set to sell across Europe.
€39 (excl. VAT) per month + referral fees
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