Selling Partner Appstore

Discover Amazon-approved third-party software partners to automate, manage and expand your business.
Marketplace Appstore and SPN video preview
On average, selling partners1 see a 10% increase in sales after adopting apps.

Trusted third-party software partners

Discover powerful apps and find solutions to meet the unique needs of your business, from automated pricing and advertising tools, to shipping and tax services. We verify all software partners and continuously monitor their performance to ensure that high-quality apps are available in the Selling Partner Appstore. Many apps focus on automating tedious and time-consuming daily tasks, such as searching for products, completing tax forms or creating custom reports.





1.4 M+


Discover the Selling Partner Appstore

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Find the right solution for your specific needs quickly and easily with the search and filter features.
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Explore collections such as recommended, popular and trending apps, as well as recently viewed apps.
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Filter by category, supported programmes, star rating, language, marketplace support etc.
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Currency selector

Choose the currency in which you want to show prices.
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Detail page

Get information, prices, view screenshots and more to make purchasing decisions.
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Ratings and reviews

Read ratings and reviews for each solution to make informed purchasing decisions.
On average, selling partners 2 who use listing creation apps sell their products 37% faster.

Discover software partners in an increasing number of categories

Product listing

  • Product research and analysis
  • Deals
  • Automated pricing

Customer engagement

  • Feedback and reviews
  • Buyer-Seller messaging service

Inventory and shipping

  • Inventory and order management
  • Shipping solutions

Finances and accounting

  • Accounting
  • Funding and credit
  • Taxes
  • Analytics and reporting
  • Disbursement solutions


  • Optimisation of ads
  • Promotions

E-commerce management

  • Account management
  • E-commerce connector solutions
  • Full service solutions
On average, selling partners3 who use apps reduce the time before their first sale by 43%.

How to use the Selling Partner Appstore

Step 1

Go to the Selling Partner Appstore homepage and log into your seller account.

Step 2

Browse or search using keywords to find the right solution for your business. You can also explore lists of trending and recommended apps that are tailored to your needs.

Step 3

Using filters, narrow down your results by price, star rating, or other options to find what you need.

Step 4

Browse the results and read short descriptions that explain the value proposition.

Step 5

Once you've found the solution that's right for you, check out the detail page to learn more.

Step 6

Visit the software partner's website for more information.

Step 7

Finally, allow the app to access your data by clicking the “Authorise now” button on the detail page.


Are the apps integrated within Seller Central?
Some are standalone apps and others are integrated directly within Seller Central, but all the apps have access to the same data offered by the Marketplace Web Services API and the Selling Partner API.
How does Amazon verify third-party applications?
Amazon reviews all software partners at the time of registration and listing, and continuously monitors performance to ensure that the apps comply with Amazon policies.
Where can I find support for my third-party app?
Contact the software partner directly for technical support or customer services. Amazon is not directly involved in developing or selling third-party apps. We encourage all software partner users to leave ratings and feedback in the Selling Partner Appstore.
How much do the apps cost?
The software partners set their own prices. Pricing information is available on the detail page for the specific app.
Who is eligible to leave a review on the Selling Partner Appstore?
Only verified users of an app who have used it for a certain period of time can leave a review for that app.
How are the ratings calculated?
Amazon calculates a product's star rating using a machine learning-based model instead of an average of raw data. The model takes into account factors such as the date of the rating, whether the rating came from a verified buyer and factors that establish the trustworthiness of the rating provider.
I am a new software developer. How do I join the Selling Partner Appstore as a software partner?
If you are a software developer interested in becoming a software partner, go to for more information.

Selling Partner Appstore

Discover Amazon-approved third-party software partners to help automate, manage and expand your business
1Analysis based on sellers who sell on at least one Amazon marketplace worldwide using APIs compared to similar sellers who do not use APIs
2Analysis based on sellers who use Listing apps compared to sellers who use other apps in their first 30 days
3Analysis based on affiliated sellers who register their first sale before 16.4 days on average, compared to unaffiliated sellers who register their first sale before 28.9 days on average
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