Have more success selling in Europe with Pan-European FBA
Already selling with FBA?
Learn about new business opportunities in the Netherlands, Poland, and Sweden with Pan-European FBA!
We've expanded Pan-European FBA to include three additional stores: the Netherlands, Poland, and Sweden.
This means you can also enjoy the lowest shipping costs and fast delivery for these new stores on your Pan-European FBA-enrolled ASINs.
This means you can also enjoy the lowest shipping costs and fast delivery for these new stores on your Pan-European FBA-enrolled ASINs.
This provides a real service for a company of our size. We can focus on our real work and let Amazon do the rest.Jaf KettaniIceberg Way (France)
What is Pan-European FBA?
Pan-European FBA enables thousands of businesses to sell across Europe easily and at a lower cost.
Increase your FBA sales by up to 30%!*
Let Amazon distribute and store your products in fulfilment centres throughout Europe, in the countries you selected for storage and at no additional cost to you. With products stored closer to customers, fulfilment is faster for customers and cheaper for you.
Increase your FBA sales by up to 30%!*
Let Amazon distribute and store your products in fulfilment centres throughout Europe, in the countries you selected for storage and at no additional cost to you. With products stored closer to customers, fulfilment is faster for customers and cheaper for you.
*Based on a February 2020 study with 876 Pan-European FBA Selling Partners with all European countries enabled for storage, compared to similar FBA Selling Partners not using Pan-European FBA
Why sell with Pan-European FBA?
Sell to millions with the Prime badge
List your products in the required Amazon European stores, with Prime badge eligibility in countries you selected for storage.
Customers worldwide trust Amazon Prime for faster, more reliable deliveries.
Customers worldwide trust Amazon Prime for faster, more reliable deliveries.
Save on your fulfilment costs
Pay the local fulfilment fees in the countries where you enable Amazon to store your products.
Accelerate your growth with flexible storage
Enable additional countries for Amazon to spread and store your products, close to customers and at no additional cost to you.
Provide the fast delivery that customers love
Get Amazon fast delivery for customer orders in the countries where you enable Amazon to store your products.
91% of selling partners indicate the highest levels of satisfaction with their fast delivery across Europe.*
91% of selling partners indicate the highest levels of satisfaction with their fast delivery across Europe.*
* According to the 2020 FBA satisfaction survey
Pan-European FBA and the
European Fulfilment Network
With FBA you can expand internationally in the manner that best suits your business, with the European Fulfilment Network and Pan-European FBA.
As of 1 January 2021, Amazon is unable to fulfil FBA orders across the customs border between the UK and the European Union. To sell with FBA both in the UK and within the European Union, you will need to send inventory to fulfilment centres in the UK and the European Union. Click here to learn more (login required).
As of 1 January 2021, Amazon is unable to fulfil FBA orders across the customs border between the UK and the European Union. To sell with FBA both in the UK and within the European Union, you will need to send inventory to fulfilment centres in the UK and the European Union. Click here to learn more (login required).
European Fulfilment Network
Pan-European FBA
Amazon only stores products locally. They are ready for delivery locally or shipped to other countries
Amazon distributes and stores your products across Europe, in the countries you enabled for placement
Delivery promise
Very fast if local delivery, slower if shipping cross-border
Very fast in all the countries enabled for storage
VAT
A VAT number is required for the country where the goods are stored. Other countries may require a VAT number after a sales threshold is reached.
A VAT number is required for each country where goods are stored
Delivery fees
Local fees for local delivery, or higher cross-border fees
Local fees in all countries where you have enabled storage
Due to Brexit, as of 1 January 2021, Amazon is unable to fulfil FBA orders or to ship inventory across the border between the UK and EU. To sell with FBA in both the UK and the European Union, you will need to send inventory to fulfilment centres in the UK and the European Union. Click here to learn more (login required).
Amazon VAT resources
By storing goods in countries other than that of your home marketplace, you will have additional VAT reporting requirements.
Amazon supports your growth by providing resources and solutions that can help you with VAT compliance.
VAT Services on Amazon is a solution for managing your European VAT registration and filing obligations through Seller Central.
Amazon supports your growth by providing resources and solutions that can help you with VAT compliance.
VAT Services on Amazon is a solution for managing your European VAT registration and filing obligations through Seller Central.
How to get started with Pan-European FBA
Step 1
Create an Amazon Selling Partner account and add your products to FBA
Step 2
List your eligible products in all required Amazon European stores
Step 3
Enable additional countries for Amazon to store your products
Step 4
Send your inventory off to your nearest fulfilment centre and let Amazon do the rest
Step 5
Enjoy fast delivery and local fulfilment fees for your products listed in all required Amazon stores, in the countries where you have enabled storage
Start fulfilling across Europe with Pan-European FBA
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