Expand your business across the European Union with the Pan-European FBA service

To sell your FBA products in Amazon's EU stores, you must have access to Seller Central accounts in the following EU stores: France, Germany, Italy and Spain. You must enable placement in at least two of these stores and send your inventory to an Amazon fulfilment centre. Additionally, you can also sell your products in Amazon's new EU stores available in the Netherlands, Poland, Sweden and Belgium.

Once you send your products to an EU fulfilment centre, we will store your inventory across our EU fulfilment network in the countries that you have enabled for inventory placement. This is to ensure that your products are available to meet anticipated customer demand. We will distribute your inventory across these countries at no additional cost.

To enjoy domestic FBA fulfilment fees for orders in Sweden and the Netherlands, you must enable placement in Germany. For orders in Belgium, you must enable placement in either Germany or France.

Pan-European FBA is available in the following Amazon stores: Germany, France, Italy, Spain, Netherlands, Poland, Sweden and Belgium.

As of 1 January 2021, the UK is no longer part of Pan-European FBA. To sell with FBA in both the UK and EU4, you will need to send inventory to fulfilment centres in the UK and EU4 or through the Remote Fulfilment between the UK and the EU.

Through Pan-European FBA, you will pay local fulfilment fees in all the EU countries enabled for storage, and cross-border fulfilment (EFN) fees in the rest of the EU countries. You can find the detailed rate card of FBA fees in this guide.

To enrol in Pan-European FBA, you must meet the following eligibility requirements:

1. Create an Amazon Selling Partner account and add your products to Fulfilment by Amazon (FBA).
2. List your eligible FBA products in all required Amazon European stores with the same SKU. This includes Germany, France, Italy, Spain and Poland.
3. Enable storage in at least two of these countries.
4. Make sure that your products meet the Pan-European product eligibility requirements.
5. Make sure that you are meeting VAT compliance. You can find more information about VAT compliance here.
6. Send your inventory to an Amazon fulfilment centre in the EU.

When you enable countries for inventory placement, you are giving Amazon permission to store your FBA inventory in any of those countries. Amazon may then move your inventory between EU fulfilment centres at its own discretion and at any time, at no additional cost to you.

You can track the movement of your inventory using the Cross-Border Inventory Movement report, the Daily Inventory History report, and the Amazon Fulfilled Shipments report.

To sell your products in EU stores, you need to create offers on each of these marketplaces. You can use the same process that you used to create offers on your domestic store. The same FNSKU must be provided for all the offers you create.

To list your products, you can easily use the Build International Listings tool and choose into which stores you want to expand your business. You can see the detailed process in the Pan-European FBA handbook available here.

You can register low-price FBA offers that are eligible for the pan-European FBA programme and the Remote Fulfilment network between the UK and the EU. Products will automatically benefit from low-price FBA rates when their price is equal to or lower (including value added tax [VAT]) than the following amounts:

£10 in the UK
€11 in Germany
€12 in France, Italy, Spain and the Netherlands
SEK 140 in Sweden
PLN 55 in Poland

You can see more information about low-price FBA rates for the pan-European FBA programme here.