Expand your business across the European Union with the Pan-European FBA service

Save up to 53% on shipping and increase Fulfilment by Amazon sales by up to 30%*
*Based on a February 2020 study of 876 Pan-European FBA Selling Partners with all European countries authorised for storage, compared to similar FBA Selling Partners not using Pan-European FBA
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€39 (excl. VAT) per month + referral fees
Achieve more success selling all across Europe with Pan-European FBA

How does Pan-European FBA work?

Requirements
  • List your FBA products in the following countries: Germany, France, Italy and Spain.
  • Activate placement in at least two EU countries (Germany, France, Italy or Spain).
  • Ship inventory to an Amazon fulfilment centre in the EU (Germany, France, Italy or Spain).
Pan-European FBA

New! Sell your products in our new European stores at a lower cost!

To do so, ensure that you meet the requirements, and:
  • List your FBA products in Poland and authorise placement in that country to benefit from domestic FBA shipping rates for orders in Poland.
  • List your FBA products in Sweden and the Netherlands, then ensure that one of the authorised countries is Germany to benefit from domestic FBA shipping rates for orders in Sweden and the Netherlands.
  • List your FBA products in Belgium and ensure that one of the authorised countries is Germany or France to benefit from domestic FBA shipping rates for orders in Belgium.

Why sell with Pan-European FBA?

Save on your fulfilment costs
Save up to 53% in fulfilment fees
Get domestic FBA shipping rates in countries where you authorise Amazon to store your products (Germany, France, Italy, Spain or Poland). These fees replace the European Fulfilment Network (EFN) fees. Click here to see your potential cost savings and to learn more about Pan-European FBA fees.
Sell to millions with the Prime badge
Offer fast delivery with the Prime badge on your eligible listings
Get fast Amazon delivery for orders from customers who live in countries where you authorise Amazon to store your products.

Save even more on shipping
Activate placement in Germany, Poland and the Czech Republic to save up to €0.26 on every FBA product shipped from Germany.
Accelerate your growth with flexible storage
Accelerate your growth with flexible storage
Activate placement in at least two of the following countries: Germany, France, Italy, Spain or Poland. Amazon distributes and stores your products for free, all close to your customer demand.
Provide the fast delivery that customers love
Sell FBA Small and Light products using Pan-European FBA
You can now sign up for Pan-European FBA for your Small and Light product offerings that benefit from the FBA service. Click here to learn more.
This provides a real service for a company of our size. We can focus on our real work and let Amazon do the rest.
Jaf KettaniIceberg Way (France)
How Pan-European FBA helped me grow my business

Pan-European FBA and the
European Fulfilment Network

Pan-European Fulfilment by Amazon
European Fulfilment Network (EFN)
Pan-European Fulfilment by Amazon
European Fulfilment Network
Shipping costs
Local shipping costs and the promise of fast delivery to all EU countries authorised to store and cross-border shipping (EFN) for other countries. Standard package example: Dimensions: ≤ 45 x 34 x 26 cm ≤ 400 g = from €3.16 to €5.50 in countries authorised for storage
Cross-border shipping costs (EFN): from €7.73 to €7.96
VAT
A VAT number is required for each country where the goods are stored.
A VAT number is generally not mandatory in the target store.
Inventory management
Amazon distributes and stores your products across the EU, in the countries that you have authorised for placement.
Amazon only stores products locally, ready for local delivery or to dispatch to other countries.
Amazon VAT resources

Amazon VAT information

By storing goods in countries other than that of your home store, you will have additional VAT reporting requirements.
Amazon supports your growth by providing resources and solutions that can help you with VAT compliance.
VAT Services on Amazon is a solution to manage your European VAT registration and filing obligations through Seller Central.

How to get started with Pan-European FBA

Step 1

Create an Amazon Selling Partner account and add your products to FBA.

Step 2

List your eligible FBA products with the same SKU in all requested European Amazon stores (Germany, France, Italy or Spain). Use the Build International Listings tool to synchronise your prices and create and update your listings from a single source store to one or more target stores.

Step 3

Authorise Amazon to store your products in at least two countries* (Germany, France, Italy, Spain or Poland).
*By storing goods in countries other than that of your home store, you will have additional VAT reporting requirements.
Amazon supports your growth by providing resources and solutions that can help you with VAT compliance.

Step 4

Ship inventory to an Amazon fulfilment centre in the EU (Germany, France, Italy, Spain or Poland)*. To meet anticipated customer demand, we keep your inventory within our European Fulfilment Network in countries where you have authorised inventory placement. We distribute your inventory in these countries for free!

FAQ

Get answers to Frequently Asked Questions about using Amazon for e-commerce.
What is Pan-European FBA?
Pan-European FBA is a service provided for Amazon selling partners to sell their products to customers across Europe in an easier and faster way. This can help selling partners save on fulfilment costs, offer fast delivery promises and reach a wider audience of customers.
How does Pan-European FBA work?
To sell your FBA products in Amazon's EU stores, you must have access to Seller Central accounts in the following EU stores: France, Germany, Italy and Spain. You must enable placement in at least two of these stores and send your inventory to an Amazon fulfilment centre. Additionally, you can also sell your products in Amazon's new EU stores available in the Netherlands, Poland, Sweden and Belgium.

Once you send your products to an EU fulfilment centre, we will store your inventory across our EU fulfilment network in the countries that you have enabled for inventory placement. This is to ensure that your products are available to meet anticipated customer demand. We will distribute your inventory across these countries at no additional cost.

To enjoy domestic FBA fulfilment fees for orders in Sweden and the Netherlands, you must enable placement in Germany. For orders in Belgium, you must enable placement in either Germany or France.
What marketplaces are included in Pan-European FBA?
Pan-European FBA is available in the following Amazon stores: Germany, France, Italy, Spain, Netherlands, Poland, Sweden and Belgium.

As of 1 January 2021, the UK is no longer part of Pan-European FBA. To sell with FBA in both the UK and EU, you will need to send inventory to fulfilment centres in the UK and EU or through the Remote Fulfilment between the UK and the EU.
What are the fees for Pan-European FBA?
Through Pan-European FBA, you will pay local fulfilment fees in all the EU countries enabled for storage, and cross-border fulfilment (EFN) fees in the rest of the EU countries. You can find the detailed rate card of FBA fees in this guide.
How can I enrol in Pan-European FBA and what are the eligibility requirements?
To enrol in Pan-European FBA, you must meet the following eligibility requirements:

1. Create an Amazon Selling Partner account and add your products to Fulfilment by Amazon (FBA).
2. List your eligible FBA products in all required Amazon European stores with the same SKU. This includes Germany, France, Italy, Spain and Poland.
3. Enable storage in at least two of these countries.
4. Make sure that your products meet the Pan-European product eligibility requirements.
5. Make sure that you are meeting VAT compliance. You can find more information about VAT compliance here.
6. Send your inventory to an Amazon fulfilment centre in the EU.
What are the benefits of Pan-European FBA?
Here are the main advantages of selling with Pan-European FBA:

1. It can help your business expand internationally.
2. It can help accelerate your growth with flexible storage.
3. You can start with just two VAT numbers, which means you won't need to register for VAT in every country where you sell.
4. You can sell to millions of customers with the Prime badge.
5. You can save up to 53% on your fulfilment costs.
6. You can sell FBA Small and Light products through Pan-European FBA.
How do I track my inventory and sales through Pan-European FBA?
When you enable countries for inventory placement, you are giving Amazon permission to store your FBA inventory in any of those countries. Amazon may then move your inventory between EU fulfilment centres at its own discretion and at any time, at no additional cost to you.

You can track the movement of your inventory using the Cross-Border Inventory Movement report, the Daily Inventory History report, and the Amazon Fulfilled Shipments report.
How do I list my products via Pan-European FBA?
To sell your products in EU stores, you need to create offers on each of these marketplaces. You can use the same process that you used to create offers on your domestic store. The same FNSKU must be provided for all the offers you create.

To list your products, you can easily use the Build International Listings tool and choose into which stores you want to expand your business. You can see the detailed process in the Pan-European FBA handbook available here.
How can I sell low-price FBA products through Pan-European FBA?
You can register low-price FBA offers that are eligible for the pan-European FBA programme and the Remote Fulfilment network between the UK and the EU. Products will automatically benefit from low-price FBA rates when their price is equal to or lower (including value added tax [VAT]) than the following amounts:

£10 in the UK
€11 in Germany
€12 in France, Italy, Spain and the Netherlands
SEK 140 in Sweden
PLN 55 in Poland

You can see more information about low-price FBA rates for the pan-European FBA programme here.

Start shipping orders across Europe with Pan-European FBA

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€39 (excl. VAT) per month + referral fees

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