Sell more with the Perfect Launch Playbook
Sellers who use the services offered in the Perfect Launch Playbook can take advantage of over €47,250 in new seller incentives.
€39 (excl. VAT) per month + referral fees
What is the Perfect Launch Playbook?
Speed matters in business — and for Amazon sellers, the first 90 days are particularly important. That's why we created the Perfect Launch Playbook, a set of brand, logistics, pricing, and promotional services based on data science and designed to stimulate growth for new sellers.
The Perfect Launch Playbook will also help you to accelerate your growth on Amazon storefronts across Europe. Activate new European storefronts in a few clicks using our new European Expansion Accelerator tool.
The playbook is simple: start by registering with a Professional seller account.
The Perfect Launch Playbook will also help you to accelerate your growth on Amazon storefronts across Europe. Activate new European storefronts in a few clicks using our new European Expansion Accelerator tool.
The playbook is simple: start by registering with a Professional seller account.
Professional selling partners can:
Adjust prices quickly with Automated Pricing
Create Sponsored Products ads
Sign up for Fulfilment by Amazon (FBA), register products, and send inventory to Amazon
Create Lightning Deals
Create Amazon coupons
If you are a brand owner, you can:
Enrol your brand in the Amazon Brand Registry
Add products to Amazon Vine
Create Sponsored Brands ads
Create and add A+ content to your product pages
While exploring these services, you can take advantage of over €47,250 in new seller incentives.
Brand Registry
Protect and build your brand
Amazon Brand Registry is a programme for brand owners designed to help protect their intellectual property, manage the accuracy of their listings and grow their business for free.
In addition, brands enrolled in Brand Registry have access to an exclusive set of tools and brand support programmes that enable them to boost their visibility and brand sales on Amazon.
In addition, brands enrolled in Brand Registry have access to an exclusive set of tools and brand support programmes that enable them to boost their visibility and brand sales on Amazon.
10% back on their first €45,000 in branded sales, then 5% back through the first year until they reach €900,000.
A+ Content
Boost your sales with better product pages
Once you have enrolled your brand in Amazon Brand Registry, you can use A+ content to showcase your products and tell your story on Amazon product detail pages. Use A+ content to add videos, enhanced images, and product comparison tables to inform and inspire customers. Then, run A/B tests on your content to determine which titles, images, and product descriptions generate the most sales.
Basic A+ content can encourage repeat purchases and help increase sales by up to 8%2
2Amazon internal data
3D models and augmented reality
Create an immersive shopping experience
Give customers an immersive shopping experience by adding 3D models to your product detail pages. Let them see a product from all sides with View in 3D, or give them the opportunity to see it in their own space with View in Your Room. You can also let customers see themselves in shoes and eyewear in real time with Virtual Try-On.
3D models help
Increase your conversion rate.
On average, customers who viewed a listing with a 3D model were twice as likely to make a purchase after viewing the product in 3D or trying it on virtually.3
3Amazon internal data, 2022
Vine
Boost engagement with product reviews
Create buzz and increase sales for a brand enrolled in Amazon Brand Registry by using Amazon Vine, a programme that helps generate high-quality customer reviews from Amazon-trusted reviewers. Simply register a product with Vine and provide free products to reviewers, who can then better advise and inspire customers.
On average, brands have found that Amazon Vine helped grow initial product sales up to 30%.4
4Amazon has conducted studies to measure the current performance for products that have Vine reviews. The results of these studies found that, on average, there is a 30% sales lift from Vine reviews. The study of Vine is based on 2019–2020 Amazon.com internal research and is not a guarantee of future sales.
Automate Pricing
Adjust pricing quickly and automatically
Our free Automate Pricing tool can help you adjust your prices quickly and automatically against your competition to help your chances of becoming the Featured Offer. Choose the listings you want to enrol, set price limits, and let Amazon help keep your prices sharp 24 hours a day, 7 days a week, while you focus on other aspects of your business.
Being selected as the Featured Offer can accelerate sales by up to 50%.5
5Amazon internal data, WW, 2021
Fulfilment by Amazon (FBA)
Fulfilment for you with a Prime experience
FBA is our storage, shipping, and customer service programme that allows you to benefit from Amazon's unparalleled fulfilment expertise. Simply send your products to our fulfilment centres (FCs) in the UK and Europe and we'll take care of the rest, with a same-day delivery promise to provide a Prime experience for your customers, from order taking to after-sales support.
On average, our Selling Partners see a sales uplift of 35%6 when moving their products to FBA, as a result of faster delivery.
€90 credit for inventory shipping fees into the Amazon fulfilment network using the Amazon Partnered Carrier programme or €180 credit towards fulfilment costs when using Amazon Global Logistics.
Exemption for storage utilisation surcharge for one year after the FBA inventory received date and exemption from the low-inventory cost coverage fee (PANEU) for the first year after the first Pan-EU active date in France.
If you use FBA, free storage and customer returns with auto-enrolment in the FBA New Selection programme.
6This figure is based on an analysis carried out in 2019 and 2020 (excluding COVID‐19 impact). It is provided for general reference only and is not specific to any particular ASIN or product category. Actual results may vary depending on a number of factors. Amazon does not guarantee any particular outcome for your business if you use the FBA service.
Advertising
Showcase your products and your brand
Help customers find your business by creating Sponsored Products and Sponsored Brands ads that display across multiple locations on the Amazon storefront. Easily create your advertising campaigns and only pay when customers click on your ads. You can track the performance of your ads using metrics such as the number of page views, clicks, and sales.
Want to promote your products in another way? Try creating 7-Day Deals in the Amazon store or consider Amazon Vouchers.
Want to promote your products in another way? Try creating 7-Day Deals in the Amazon store or consider Amazon Vouchers.
Products saw an average weekly +30% increase in glance views and +50% lift in units ordered within the first year after launching a Sponsored Products campaign.7
€45 credit to create Sponsored Products ads
€45 credit to create Amazon Vouchers
7Amazon internal data
Get started with over €47,250 in incentives
Get up to 10% back on branded sales
We invest in new brands on Amazon. Enrol your brand in Amazon Brand Registry to take advantage of the following:
10% back on your first €45,000 in branded sales, then 5% back through your first year until you reach €900,000
€180 credit for Amazon Vine
Advertise, fulfil and grow with confidence
You've put everything into your business, so let's start your Amazon journey with confidence. All new Professional sellers can take advantage of the following:
€90 credit for inventory shipping fees into the Amazon fulfilment network using the Amazon Partnered Carrier programme or €180 credit towards fulfilment costs when using Amazon Global Logistics
If you use FBA, free storage and customer returns with auto-enrolment in the FBA New Selection programme
Exemption from the storage utilisation surcharge for one year after the FBA inventory received date and exemption from the low-inventory cost coverage fee (PANEU) for the first year after the first Pan-EU active date
€45 credit to create Sponsored Products ads
€45 credit to create Amazon Vouchers
Over €47,250 in incentives
Amazon selling programme
Your incentive
How to get it
Fulfilment by Amazon (FBA) incentives
€90 credit for shipping fees into the Amazon fulfilment network
Use the Amazon Partnered Carrier programme to send eligible products into the Amazon fulfilment network within 90 days of listing. The credit expires one year after the date on which the first FBA inventory is received, if unused. Learn more.
€180 credit for fulfilment costs
Use Amazon Global Logistics (AGL) to send eligible products into the Amazon fulfilment network within 90 days of listing. The credit expires one year after the date on which the first FBA inventory is received. Learn more.
Other Fulfilment by Amazon (FBA) programmes
Free storage, liquidations and customer returns with auto-enrolment in the FBA New Selection programme
Send eligible new-to-FBA products into the Amazon fulfilment network within 90 days of listing for auto-enrolment in the FBA New Selection programme. Learn more.
Exemption from low inventory cost coverage fee (PANEU)
Professional sellers who are new to Pan-EU will be exempt from low inventory cost coverage fee (PANEU) for the first year following the first Pan-EU active date. Learn more.
Exemption from storage utilisation surcharges
Send eligible products into the Amazon fulfilment network. The exemption expires one year after the date on which the first FBA inventory is received. Learn more.
Advertising incentives
€45 credit
Create a Sponsored Products ad for an eligible product within 90 days of listing. The credit will appear in the Amazon Ads Campaign Manager within two weeks of completing the requirements for Sponsored Products. The credit expires 30 days after it is applied to your account. Learn more.
€45 credit
Create a Voucher for an eligible product within 90 days of listing. The credit expires one year after the first voucher is created. Learn more.
Start selling
selling today
Selling on Amazon allows you to reach tens of millions of shoppers, whether you're selling one item or millions.
€39 (excl. VAT) per month + referral fees
Just have a few items to sell?
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