PERFECT LAUNCH GUIDE AND NEW-BRAND BONUS

Grow your Amazon business today.

€39 (excl. VAT) per month + referral fees
Illustration of a sales chart with an arrow moving up and to the right

What is Perfect Launch?

Speed matters in business. For Amazon selling partners, the first 90 days are especially critical for establishing best practice in marketing, order management, and even pricing, to accelerate performance after launching. “Perfect Launch” is what Amazon experts call the use of five selling programmes—Brand Registry, A+ Content, Fulfilment by Amazon, Automated Pricing, and Advertising—within those first 90 days. Selling partners taking these five steps within that crucial time frame can generate sales more quickly, as many of the most successful selling partners already have.

Ready to join them? The playbook is simple:
Enrol your brand in Brand Registry
Enhance your product detail pages with A+ Content
Get set up with Fulfilment by Amazon
Automate pricing on your listings
Create sponsored products ad campaigns, coupons, and/or deals
BRAND REGISTRY

Register your brand to be eligible for the new brand bonus

With Brand Registry, you have a suite of tools designed to help you grow and protect your brand, creating a better experience for customers. In particular, with Brand Registry your brand can benefit from automated protection, as well as access to powerful search tools to identify and report potential violations.
More than 500,000 brands are enrolled in Brand Registry1
Eligible new selling partners who sign up for Brand Registry can get a 5% new brand bonus on brand sales of up to €900,000 (up to a €45,000 bonus). They can also enrol a product in the Vine programme for free to increase ratings (value of €180) and receive up to 2000 free Transparency codes to proactively protect products from counterfeits (value of €90).
A+ CONTENT

Elevate your product page content

Use A+ Content to showcase your brand and product features on Amazon product detail pages. Dive into features with technical specs, comparative product info, and enhanced content, including images, videos, and product user guides. Then run A/B tests to optimise for conversion by using our Manage Your Experiments tool. Over the last year, thousands of selling partners have used both of these tools to help maximise product listings.
Adding A+ content to detail pages can help increase sales by an average of 5.6%.2
2Amazon internal data, WW, 2020
FULFILMENT BY AMAZON

Give customers the Prime experience

With Fulfilment by Amazon (FBA), you store your products in our fulfilment centres, and we pick, pack, deliver your orders and provide 24/7 customer support in the local languages of Amazon’s European stores. Eligible offers fulfilled using FBA carry the Prime badge because of the Amazon promise of fast delivery and trusted customer service.
On average, selling partners who use the FBA service in France see their sales increase by 36%.3
Eligible new sellers who register today can receive €90 off inbound FBA shipping using the Amazon Partnered Carrier programme (€180 for partner sellers outside France using Amazon Global Logistics). The FBA New Selection Programme offers free storage, free removals, and free return processing for a limited time for eligible, new-to-FBA ASINs. What is more, enjoy a monthly rebate of 5% on your sales of eligible new-to-FBA parent ASINs for brand owners who complete Brand Registry.
3This figure is based on per-channel data analysis from Q4 2019 to Q4 2020 (excluding Q2 2020 in light of the impact of COVID-19). It is provided for general reference only. It does not reflect data updated in real time and is not specific to an ASIN or product category. Actual results may vary depending on a wide range of factors including, but not limited to, seasonality, selling price, or the existing shipping solution. Amazon does not guarantee any particular outcome for your business if you use the FBA service.
AUTOMATED PRICING

Adjust pricing quickly and automatically

Our free Automated Pricing tool can help you adjust your prices quickly and automatically against your competition to help your chance of becoming featured. Choose the listings you want to enrol, set price limits, and let Amazon help keep your prices sharp 24 hours a day, 7 days a week, while you focus on other aspects of your business.
Being featured can accelerate sales by up to 50%.4
4Amazon internal data, WW, 2021
ADVERTISING

Show off your products

Help customers find your products by quickly creating Sponsored Products ads that appear in related search results and product pages. Only pay when customers click on your ads. Run promotional offers or offer coupons to help increase conversion.
Selling partners saw an average weekly lift of over 40% in units ordered and 54% in glance views within the first year after launching a Sponsored Products campaign.5
Eligible new selling partners can get a €45 Amazon coupon to offer promotions to customers.
5Amazon internal data, WW, 2019.
icon: three stars
Benefits for new selling partners
icon: three stars

We’ll help you get started

Start your journey calmly. To help you achieve your Perfect Launch, we offer new selling partner benefits, including 5% back on your first €900,000 in sales, credit to try cost-per click (CPC) advertising or kickstart your product reviews, and more — plus discounted Prime shipping, storage, returns, and more with Fulfilment by Amazon.

Start selling today with these benefits for new selling partners:
  • Get 5% back on your first €900,000 in branded sales
  • Take €90 off inbound FBA shipping by using the Amazon Partnered Carrier programme
  • Out-of-country sellers benefit from €180 off shipping fees by using Amazon Global Logistics
  • Get 90 days’ free storage for 50 units plus 180 days’ free removals with Fulfilment by Amazon
  • Receive up to 2000 free Transparency codes (€90 value)
  • Enrol one product in Vine for free for up to 30 trusted reviews (€180 value)
See below for a full list of benefits for new selling partners and how to qualify. Terms and conditions apply. See Seller Central for more details.
Illustration of a data scientist optimising seller growth opportunities on a large touch screen

Over €45,000 in potential benefits

Amazon selling programme

Your benefits

How to get it

Brand Registry Benefits
5% new brand bonus on for your first €900,000 in sales
Complete your enrolment inAmazon Brand Registry and become a brand owner no later than six months after listing your first buyable ASIN. Learn more.
€180 credit
Complete your enrolment in Amazon Brand Registry and become a brand owner no later than six months after listing your first buyable ASIN and enrol a product in Vine
€90 credit
Complete your enrolment inAmazon Brand Registry with a registered trademark, be identified as a brand owner no later than six months after listing your first buyable ASIN, and enrol in Transparency.
Fulfilment by Amazon benefits
90 days’ free storage for 50 units (or 30 oversize units)

Clothing, Shoes, and Bags: 120 days’ free storage for 100 units
5% back on the selling price of your branded ASINs
Send inventory to an Amazon fulfilment centre within 12 months of listing your first buyable ASIN for auto-enrolment in the new Fulfilmentby Amazon selection programme.





Enrol in Brand Registry if you are a brand owner. The discount will be applied to fulfilment rates and will be valid for a maximum of 50 units of standard-size items and 30 units of oversize items for 90 days. And up to 100 units of clothing, shoes, and bags for 120 days.
€90 on shipments made by Amazon Partnered Carriers
Send inventory to an Amazon fulfilment centre within 12 months of listing your first buyable ASIN.
€180 discount on fulfilment fees
Send inventory to an Amazon fulfilment centre within 12 months of listing your first buyable ASIN.
Advertising benefits
€45 credit
Create a coupon within 12 months of listing your first ASIN.
The Amazon Selling Partner app

Manage your online business on the go

The Amazon Seller app allows you to manage online business details remotely by creating listings, tracking sales, fulfilling orders, responding to customers, and more — all from your mobile device.
Click here to download the Amazon Seller app on the Apple App Store
Click here to download the Amazon Seller app on Google Play
man on his phone using the Amazon Seller app
Just have a few items to sell?
Amazon logo: France
© 2022 Amazon.com, Inc. and its affiliates.