The New Seller Guide is a set of services aimed at helping emerging sellers expand their business in Amazon stores across Europe. These services include brand development, logistics, pricing, and promotional strategies.

The New Seller Guide includes the following services: Brand Registry, A+ Content, Vine, Fulfilment by Amazon, Automated Pricing, and Advertising.

Yes, the New Seller Guide is beneficial for both new and existing Amazon sellers.

Existing sellers have the option to sign up for a Professional selling account and to access various services to enhance their visibility and protect their brand.

Amazon promotes New Sellers by offering various services that can help them increase sales, optimise listings, enhance engagement, find fulfilment solutions, automate processes, and more.

Sellers who adopt services in the New Seller Guide can take advantage of over €47,250 in New Seller Incentives.

The Perfect Launch Programme is the earlier version of the New Sellers Guide, providing valuable services and benefits to New Sellers as they navigate their introduction to the Amazon e-commerce.

Amazon offers incentives to New Sellers to help them get into e-commerce. By enrolling in Amazon Brand Registry, you can receive up to 10% back on your first €45,000 in branded sales, then 5% back throughout your first year until you reach €900,000 in sales.

You can also make the most of credit for advertising and fulfilment. You can see the detailed list of New Seller Incentives here.

Yes, by exploring the services in the New Seller Guide, you can make the most of New Seller Incentives.

The New Seller Incentives are divided into Brand Registry benefits, Fulfilment by Amazon (FBA) benefits, and Advertising benefits, which are exclusively available to professional sellers and determined based on when you listed your first buyable ASIN. Amazon reserves the right to determine benefit eligibility, and the incentives are subject to applicable Terms and Conditions.

Each selling programme offers unique methods for accessing these benefits:

- Brand owner benefits: New Sellers who complete Brand Registry within six months of listing the first offer and are identified as the first brand owner with Amazon Brand Registry qualify for the benefits.

- Fulfilment by Amazon (FBA) benefits: New Sellers who create and send their first Fulfilment by Amazon (FBA) shipment to an Amazon fulfilment centre within 90 days of listing their offer qualify for the benefits.

- Advertising benefits: New Sellers who use Sponsored Products and Amazon vouchers within 90 days of listing their offer qualify for the benefits.

The benefits from the incentives will be reflected as credits, which you can review on the New Seller Incentives dashboards. The timing of benefit disbursement varies according to the programme. You can find detailed information for each here.

No, there are no additional costs associated with accessing the New Seller Guide services apart from signing up for a Professional selling account.

To register for Amazon's New Seller Guide services, you should begin by signing up for a Professional selling account. This grants you access to features such as setting dynamic prices with Automated Pricing, enrolling products for Fulfilment by Amazon (FBA), creating ads through Sponsored Products, and participating in seven-day offers and coupons.

Additionally, you can protect your brand by registering with Amazon Brand Registry, which provides benefits like A+ Content, product enrolment in Amazon Vine, and the ability to create Sponsored Ads.

The services provided by Amazon's New Seller Guide play a vital role in boosting sales in various ways. For example, A+ Content can encourage customers to make repeat purchases. Additionally, brands using Amazon Vine can create excitement and receive high-quality customer reviews, which helps build trust among potential buyers.

Moreover, services like Fulfilment by Amazon (FBA) help our selling partners speed up order fulfilment and deliver products promptly to customers. Sponsored Products can also increase product visibility and provide access to useful performance metrics. Furthermore, Automated Pricing allows sellers to quickly adjust prices in response to competitor activity, increasing their chances of securing the Featured Offer position.