EVENTS AND WEBINARS

Become a sales expert with our Amazon webinars

These webinars are helpful whether you are just starting out or have been selling in Amazon stores for a while but want to dive deeper.
Learn more from our Amazon Webinars
    Watch on-demand recordings in your own time, or join an upcoming session where you'll be able to put your questions to our experts live!
    *Seller Central connection required

Upcoming webinars

Dates: Tuesday 7 June 2022 from 09:00 to 12:00 CET

Planning. Preparation. Prime Day.

Level: All
Group: for professional sellers and suppliers
Join Amazon Ads to learn how to create the best possible strategy for your next high-traffic period. At our virtual summit, we'll help you create a customised plan so you can get the most out of your high-traffic sales period.
  • Build a solid foundation for your advertising with effective product pages.
  • Based on your advertising experience, find out how to set up a campaign during high-traffic periods or optimise the current one
  • Review common advertising challenges (planning event-specific budgets for your campaign and identifying the best-performing keywords) and quick solutions for overcoming them
  • Use your reports to maintain momentum and benefit from valuable data for your next high-traffic period

Dates: Wednesday 8 June 2022 from 09:00 to 12:00 CET

Planning. Preparation. Prime Day.

Level: All
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
Join Amazon Ads to learn how to create the best possible strategy for your next high-traffic period. At our virtual summit, we'll help you create a customised plan so you can get the most out of your high-traffic sales period. We will discuss:
  • Learning how to integrate different brand-buying experiences into your phased planning
  • Discovering the importance of consistent branding in advertising with data from Amazon guest speakers
  • Diving into different reports and lessons learned with a focus on solutions for optimal success in high-traffic periods

Dates: Several dates

Take your first steps with sponsored ads

Level: Beginner
Group: For all sellers and suppliers
  • Learn how to help improve your sales and grow your business with Amazon Advertising sponsored ads
  • A live demo on how to create your first campaign
  • Live Q&A with advertising experts

Dates: Several dates

Next steps for success with sponsored ads

Level: Beginner
Group: For all sellers and suppliers
  • Learn how to promote your selection and offering, reach customers who are new to buying your brand, and increase brand recognition at scale
  • Live demo on setting up your manual campaign
  • Live Q&A with advertising experts

Dates: Several dates

Introduction to auctions and budgets

Level: Beginner
Group: For all sellers and suppliers
  • Learn the basics of the budgeting and auction features
  • Live demo on how to set and adjust auctions and campaign budgets
  • Live Q&A with advertising experts

Dates: Several dates

Introduction to keywords and sponsored ads

Level: Beginner
Group: For all sellers and suppliers
  • Learn more about the role that keywords play in the success of your manual campaigns
  • Choose the right keywords based on your advertising goals
  • Live Q&A with advertising experts

Dates: Several dates

Introduction to campaign targeting methods

Level: Beginner
Group: For all sellers and suppliers
Stores: basics and best practices
  • Look at different targeting methods: automatic and manual, by keyword and by product
  • Learn how and when to choose each targeting method to optimise campaign performance
  • Live Q&A with advertising experts

Dates: Several dates

Create and launch your store on Amazon

Level: Beginner
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
  • Learn how to create a free, multi-page store to promote your story and your selection
  • Live step-by-step demo on how to create a store
  • Live Q&A with advertising experts

Dates: Several dates

Contribute to the growth of your business with Sponsored Display

Level: Beginner
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
  • Learn how to engage the right audiences and reach your goals with Sponsored Display
  • A live demo on how to create your first campaign
  • Live Q&A with advertising experts

Dates: Several dates

Understand campaign organisation

Level: Intermediate
Group: For all sellers and suppliers
  • We will review the different levels of campaign management
  • In-depth look at portfolios and ad groups
  • Live Q&A with advertising experts

Dates: Several dates

Next steps to success using Sponsored Products

Level: Intermediate
Group: For sellers that are not enrolled in the Amazon Brand Registry
  • Learn how to further increase the success of your Sponsored Products campaigns
  • Refine your understanding of keyword strategy, CPC and auction strategy
  • Live Q&A with advertising experts

Dates: Several dates

Tips for optimising and developing your sponsored ads targeting strategy

Level: Intermediate
Group: For all sellers and suppliers
  • Learn how to analyse and optimise your sponsored ads targeting strategy to achieve your business objectives
  • Expand your reach with different targeting methods
  • Live Q&A with advertising experts

Dates: Several dates

Tips for optimising your budget and your auctions

Level: Intermediate
Group: For all sellers and suppliers
  • Learn how to use budget and auction strategies
  • Scenario-based guidelines
  • Live Q&A with advertising experts

Dates: Several dates

Tips for optimising your keyword strategy

Level: Intermediate
Group: For all sellers and suppliers
  • Find out how to identify your best-performing keywords
  • Learn how to refine your keyword and match type strategy
  • Live Q&A with advertising experts

Dates: Several dates

Expand your reach with Sponsored Brands ads

Level: Intermediate
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
  • Learn how to create a global strategy with Sponsored Brands and Stores to help maximise sales and brand awareness
  • Live demo on how to create your first Sponsored Brands campaign, redirecting it to your Store
  • Live Q&A with advertising experts

Dates: Several dates

How to optimise your Store to captivate buyers

Level: Advanced
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
  • Find out how to promote your story and your selection with a Store
  • Learn how to measure traffic and sales with Store data
  • Live Q&A with advertising experts

Dates: Several dates

Get to know your campaign tools: Spotlight on Sponsored Products reports

Level: Advanced
Group: For all sellers and suppliers
  • Learn how to measure the impact of your Sponsored Products campaigns
  • Learn how to use your advertising reports to understand and optimise your performance
  • Live Q&A with advertising experts

Dates: Several dates

Get to know your campaign tools: Spotlight on Sponsored Brands reports

Level: Advanced
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
  • Learn how to measure the impact of your Sponsored Brands campaigns
  • Learn how to use your advertising reports to understand and optimise your performance
  • Live Q&A with advertising experts

Dates: Several dates

Live advertising support: Live chat with our advertising specialists

Level: All
Group: For all sellers and suppliers
  • Join us for a live hands-on support session
  • Prepare questions for our advertising specialists
  • Get tips for optimising your campaigns

Dates: Several dates

Strong foundation, effective ads: tips for successful campaigns

Level: All
Group: For all sellers and suppliers
  • Learn how to prepare to advertise and improve your current performance
  • Learn more about ad eligibility and key sales fundamentals to consider when creating sponsored ads campaigns
  • Live Q&A with advertising experts

Dates: Several dates

Expanding internationally: tips for advertising on more marketplaces

Level: Intermediate
Group: For all sellers and suppliers
  • Expand your international business and brand around the world
  • Learn how to run sponsored advertising campaigns on your eligible marketplaces
  • Live Q&A with advertising experts

Dates: Several dates

Creating your brand identity with Amazon Advertising

Level: Beginner
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
  • Learn how to strategically build your brand on Amazon using our advertising solutions and marketing tools
  • Learn how to measure the impact of your branding to better optimise your advertising creative campaigns
  • Live Q&A with advertising experts

Dates: Several dates

Getting started with Sponsored Display

Level: Intermediate
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
  • Learn how to engage the right audiences and reach your goals with Sponsored Display
  • A live demo on how to create your first campaign
  • Live Q&A with advertising experts

Dates: Several dates

Solid foundation, strong ads: get ready to advertise

Level: All
Group: For all sellers and suppliers
  • Learn how to prepare to advertise and improve your current performance
  • Learn more about ad eligibility and key sales fundamentals to consider when creating sponsored ads campaigns
  • Live Q&A with advertising experts

Dates: Several dates

Stand out on the results pages with a Sponsored Brands video

Level: Advanced
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
  • Learn tips to help you launch your first ad
  • We'll show you how to create a short and impactful video
  • Live Q&A with advertising experts

Dates: Several dates

In-depth review of bundled operations

Level: Advanced
Group: For all sellers and suppliers
  • Learn how to create and edit several sponsored ad campaigns at once
  • We'll show you how to fill bulk operation files, understand your data and troubleshoot problems
  • Live Q&A with advertising experts
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