EVENTS AND WEBINARS
Become a sales expert with our Amazon webinars
These webinars are helpful whether you are just starting out or have been selling in Amazon stores for a while but want to dive deeper.

Watch on-demand recordings in your own time, or join an upcoming session where you'll be able to put your questions to our experts live!
*Seller Central connection required
Advertising on Amazon
Upcoming webinars
Dates: Several dates
Take your first steps with sponsored ads
Level: Beginner
Group: For all sellers and suppliers
Group: For all sellers and suppliers
- Learn how to help improve your sales and grow your business with Amazon Advertising sponsored ads
- A live demo on how to create your first campaign
- Live Q&A with advertising experts
Dates: Several dates
Next steps for success with sponsored ads
Level: Beginner
Group: For all sellers and suppliers
Group: For all sellers and suppliers
- Learn how to promote your selection and offering, reach customers who are new to buying your brand, and increase brand recognition at scale
- Live demo on setting up your manual campaign
- Live Q&A with advertising experts
Dates: Several dates
Introduction to auctions and budgets
Level: Beginner
Group: For all sellers and suppliers
Group: For all sellers and suppliers
- Learn the basics of the budgeting and auction features
- Live demo on how to set and adjust auctions and campaign budgets
- Live Q&A with advertising experts
Dates: Several dates
Introduction to keywords and sponsored ads
Level: Beginner
Group: For all sellers and suppliers
Group: For all sellers and suppliers
- Learn more about the role that keywords play in the success of your manual campaigns
- Choose the right keywords based on your advertising goals
- Live Q&A with advertising experts
Dates: Several dates
Introduction to campaign targeting methods
Level: Beginner
Group: For all sellers and suppliers
Stores: basics and best practices
Group: For all sellers and suppliers
Stores: basics and best practices
- Look at different targeting methods: automatic and manual, by keyword and by product
- Learn how and when to choose each targeting method to optimise campaign performance
- Live Q&A with advertising experts
Dates: Several dates
Create and launch your store on Amazon
Level: Beginner
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
- Learn how to create a free, multi-page store to promote your story and your selection
- Live step-by-step demo on how to create a store
- Live Q&A with advertising experts
Dates: Several dates
Contribute to the growth of your business with Sponsored Display
Level: Beginner
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
- Learn how to engage the right audiences and reach your goals with Sponsored Display
- A live demo on how to create your first campaign
- Live Q&A with advertising experts
Dates: Several dates
Understand campaign organisation
Level: Intermediate
Group: For all sellers and suppliers
Group: For all sellers and suppliers
- We will review the different levels of campaign management
- In-depth look at portfolios and ad groups
- Live Q&A with advertising experts
Dates: Several dates
Next steps to success using Sponsored Products
Level: Intermediate
Group: For sellers that are not enrolled in the Amazon Brand Registry
Group: For sellers that are not enrolled in the Amazon Brand Registry
- Learn how to further increase the success of your Sponsored Products campaigns
- Refine your understanding of keyword strategy, CPC and auction strategy
- Live Q&A with advertising experts
Dates: Several dates
Tips for optimising and developing your sponsored ads targeting strategy
Level: Intermediate
Group: For all sellers and suppliers
Group: For all sellers and suppliers
- Learn how to analyse and optimise your sponsored ads targeting strategy to achieve your business objectives
- Expand your reach with different targeting methods
- Live Q&A with advertising experts
Dates: Several dates
Tips for optimising your budget and your auctions
Level: Intermediate
Group: For all sellers and suppliers
Group: For all sellers and suppliers
- Learn how to use budget and auction strategies
- Scenario-based guidelines
- Live Q&A with advertising experts
Dates: Several dates
Tips for optimising your keyword strategy
Level: Intermediate
Group: For all sellers and suppliers
Group: For all sellers and suppliers
- Find out how to identify your best-performing keywords
- Learn how to refine your keyword and match type strategy
- Live Q&A with advertising experts
Dates: Several dates
Expand your reach with Sponsored Brands ads
Level: Intermediate
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
- Learn how to create a global strategy with Sponsored Brands and Stores to help maximise sales and brand awareness
- Live demo on how to create your first Sponsored Brands campaign, redirecting it to your Store
- Live Q&A with advertising experts
Dates: Several dates
How to optimise your Store to captivate buyers
Level: Advanced
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
- Find out how to promote your story and your selection with a Store
- Learn how to measure traffic and sales with Store data
- Live Q&A with advertising experts
Dates: Several dates
Get to know your campaign tools: Spotlight on Sponsored Products reports
Level: Advanced
Group: For all sellers and suppliers
Group: For all sellers and suppliers
- Learn how to measure the impact of your Sponsored Products campaigns
- Learn how to use your advertising reports to understand and optimise your performance
- Live Q&A with advertising experts
Dates: Several dates
Get to know your campaign tools: Spotlight on Sponsored Brands reports
Level: Advanced
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
- Learn how to measure the impact of your Sponsored Brands campaigns
- Learn how to use your advertising reports to understand and optimise your performance
- Live Q&A with advertising experts
Dates: Several dates
Live advertising support: Live chat with our advertising specialists
Level: All
Group: For all sellers and suppliers
Group: For all sellers and suppliers
- Join us for a live hands-on support session
- Prepare questions for our advertising specialists
- Get tips for optimising your campaigns
Dates: Several dates
Strong foundation, effective ads: tips for successful campaigns
Level: All
Group: For all sellers and suppliers
Group: For all sellers and suppliers
- Learn how to prepare to advertise and improve your current performance
- Learn more about ad eligibility and key sales fundamentals to consider when creating sponsored ads campaigns
- Live Q&A with advertising experts
Dates: Several dates
Expanding internationally: tips for advertising on more marketplaces
Level: Intermediate
Group: For all sellers and suppliers
Group: For all sellers and suppliers
- Expand your international business and brand around the world
- Learn how to run sponsored advertising campaigns on your eligible marketplaces
- Live Q&A with advertising experts
Dates: Several dates
Creating your brand identity with Amazon Advertising
Level: Beginner
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
- Learn how to strategically build your brand on Amazon using our advertising solutions and marketing tools
- Learn how to measure the impact of your branding to better optimise your advertising creative campaigns
- Live Q&A with advertising experts
Dates: Several dates
Getting started with Sponsored Display
Level: Intermediate
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
- Learn how to engage the right audiences and reach your goals with Sponsored Display
- A live demo on how to create your first campaign
- Live Q&A with advertising experts
Dates: Several dates
Solid foundation, strong ads: get ready to advertise
Level: All
Group: For all sellers and suppliers
Group: For all sellers and suppliers
- Learn how to prepare to advertise and improve your current performance
- Learn more about ad eligibility and key sales fundamentals to consider when creating sponsored ads campaigns
- Live Q&A with advertising experts
Dates: Several dates
Stand out on the results pages with a Sponsored Brands video
Level: Advanced
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
- Learn tips to help you launch your first ad
- We'll show you how to create a short and impactful video
- Live Q&A with advertising experts
Dates: Several dates
In-depth review of bundled operations
Level: Advanced
Group: For all sellers and suppliers
Group: For all sellers and suppliers
- Learn how to create and edit several sponsored ad campaigns at once
- We'll show you how to fill bulk operation files, understand your data and troubleshoot problems
- Live Q&A with advertising experts
Get e-commerce training for free
Grow your online business with our free training courses led by e-commerce experts. Find the course that suits you regardless of your level of digitalisation.
Start selling today
On this site, we use cookies and similar tools (known collectively as "cookies") to provide services to you and improve them, and to show ads. To learn more about how Amazon uses cookies, please read the Amazon Cookies Notice.