EVENTS AND WEBINARS

Become a sales expert with our Amazon webinars

These webinars are helpful whether you are just starting out or have been selling in Amazon stores for a while but want to dive deeper.
Learn more from our Amazon Webinars

Registration is now open

5 and 6 October 2022

Virtual conference

The Amazon Brand Conference is Amazon Europe's annual conference. Its goal is to provide you with tools, benefits and incentives on creating, protecting and connecting your brand to help you grow a thriving business.
Amazon Brand Conference
    Watch on-demand recordings in your own time, or join an upcoming session where you'll be able to put your questions to our experts live!
    *Seller Central connection required

Upcoming webinars

Dates: Tuesday 7 June 2022 from 09:00 to 12:00 CET

Planning. Preparation. Prime Day.

Level: All
Group: for professional sellers and suppliers
Join Amazon Ads to learn how to create the best possible strategy for your next high-traffic period. At our virtual summit, we'll help you create a customised plan so you can get the most out of your high-traffic sales period.
  • Build a solid foundation for your advertising with effective product pages.
  • Based on your advertising experience, find out how to set up a campaign during high-traffic periods or optimise the current one
  • Review common advertising challenges (planning event-specific budgets for your campaign and identifying the best-performing keywords) and quick solutions for overcoming them
  • Use your reports to maintain momentum and benefit from valuable data for your next high-traffic period

Dates: Wednesday 8 June 2022 from 09:00 to 12:00 CET

Planning. Preparation. Prime Day.

Level: All
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
Join Amazon Ads to learn how to create the best possible strategy for your next high-traffic period. At our virtual summit, we'll help you create a customised plan so you can get the most out of your high-traffic sales period. We will discuss:
  • Learning how to integrate different brand-buying experiences into your phased planning
  • Discovering the importance of consistent branding in advertising with data from Amazon guest speakers
  • Diving into different reports and lessons learned with a focus on solutions for optimal success in high-traffic periods

Dates: Several dates

Take your first steps with sponsored ads

Level: Beginner
Group: For all sellers and suppliers
  • Learn how to help improve your sales and grow your business with Amazon Advertising sponsored ads
  • A live demo on how to create your first campaign
  • Live Q&A with advertising experts

Dates: Several dates

Next steps for success with sponsored ads

Level: Beginner
Group: For all sellers and suppliers
  • Learn how to promote your selection and offering, reach customers who are new to buying your brand, and increase brand recognition at scale
  • Live demo on setting up your manual campaign
  • Live Q&A with advertising experts

Dates: Several dates

Introduction to auctions and budgets

Level: Beginner
Group: For all sellers and suppliers
  • Learn the basics of the budgeting and auction features
  • Live demo on how to set and adjust auctions and campaign budgets
  • Live Q&A with advertising experts

Dates: Several dates

Introduction to keywords and sponsored ads

Level: Beginner
Group: For all sellers and suppliers
  • Learn more about the role that keywords play in the success of your manual campaigns
  • Choose the right keywords based on your advertising goals
  • Live Q&A with advertising experts

Dates: Several dates

Introduction to campaign targeting methods

Level: Beginner
Group: For all sellers and suppliers
Stores: basics and best practices
  • Look at different targeting methods: automatic and manual, by keyword and by product
  • Learn how and when to choose each targeting method to optimise campaign performance
  • Live Q&A with advertising experts

Dates: Several dates

Create and launch your store on Amazon

Level: Beginner
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
  • Learn how to create a free, multi-page store to promote your story and your selection
  • Live step-by-step demo on how to create a store
  • Live Q&A with advertising experts

Dates: Several dates

Contribute to the growth of your business with Sponsored Display

Level: Beginner
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
  • Learn how to engage the right audiences and reach your goals with Sponsored Display
  • A live demo on how to create your first campaign
  • Live Q&A with advertising experts

Dates: Several dates

Understand campaign organisation

Level: Intermediate
Group: For all sellers and suppliers
  • We will review the different levels of campaign management
  • In-depth look at portfolios and ad groups
  • Live Q&A with advertising experts

Dates: Several dates

Next steps to success using Sponsored Products

Level: Intermediate
Group: For sellers that are not enrolled in the Amazon Brand Registry
  • Learn how to further increase the success of your Sponsored Products campaigns
  • Refine your understanding of keyword strategy, CPC and auction strategy
  • Live Q&A with advertising experts

Dates: Several dates

Tips for optimising and developing your sponsored ads targeting strategy

Level: Intermediate
Group: For all sellers and suppliers
  • Learn how to analyse and optimise your sponsored ads targeting strategy to achieve your business objectives
  • Expand your reach with different targeting methods
  • Live Q&A with advertising experts

Dates: Several dates

Tips for optimising your budget and your auctions

Level: Intermediate
Group: For all sellers and suppliers
  • Learn how to use budget and auction strategies
  • Scenario-based guidelines
  • Live Q&A with advertising experts

Dates: Several dates

Tips for optimising your keyword strategy

Level: Intermediate
Group: For all sellers and suppliers
  • Find out how to identify your best-performing keywords
  • Learn how to refine your keyword and match type strategy
  • Live Q&A with advertising experts

Dates: Several dates

Expand your reach with Sponsored Brands ads

Level: Intermediate
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
  • Learn how to create a global strategy with Sponsored Brands and Stores to help maximise sales and brand awareness
  • Live demo on how to create your first Sponsored Brands campaign, redirecting it to your Store
  • Live Q&A with advertising experts

Dates: Several dates

How to optimise your Store to captivate buyers

Level: Advanced
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
  • Find out how to promote your story and your selection with a Store
  • Learn how to measure traffic and sales with Store data
  • Live Q&A with advertising experts

Dates: Several dates

Get to know your campaign tools: Spotlight on Sponsored Products reports

Level: Advanced
Group: For all sellers and suppliers
  • Learn how to measure the impact of your Sponsored Products campaigns
  • Learn how to use your advertising reports to understand and optimise your performance
  • Live Q&A with advertising experts

Dates: Several dates

Get to know your campaign tools: Spotlight on Sponsored Brands reports

Level: Advanced
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
  • Learn how to measure the impact of your Sponsored Brands campaigns
  • Learn how to use your advertising reports to understand and optimise your performance
  • Live Q&A with advertising experts

Dates: Several dates

Live advertising support: Live chat with our advertising specialists

Level: All
Group: For all sellers and suppliers
  • Join us for a live hands-on support session
  • Prepare questions for our advertising specialists
  • Get tips for optimising your campaigns

Dates: Several dates

Strong foundation, effective ads: tips for successful campaigns

Level: All
Group: For all sellers and suppliers
  • Learn how to prepare to advertise and improve your current performance
  • Learn more about ad eligibility and key sales fundamentals to consider when creating sponsored ads campaigns
  • Live Q&A with advertising experts

Dates: Several dates

Expanding internationally: tips for advertising on more marketplaces

Level: Intermediate
Group: For all sellers and suppliers
  • Expand your international business and brand around the world
  • Learn how to run sponsored advertising campaigns on your eligible marketplaces
  • Live Q&A with advertising experts

Dates: Several dates

Creating your brand identity with Amazon Advertising

Level: Beginner
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
  • Learn how to strategically build your brand on Amazon using our advertising solutions and marketing tools
  • Learn how to measure the impact of your branding to better optimise your advertising creative campaigns
  • Live Q&A with advertising experts

Dates: Several dates

Getting started with Sponsored Display

Level: Intermediate
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
  • Learn how to engage the right audiences and reach your goals with Sponsored Display
  • A live demo on how to create your first campaign
  • Live Q&A with advertising experts

Dates: Several dates

Solid foundation, strong ads: get ready to advertise

Level: All
Group: For all sellers and suppliers
  • Learn how to prepare to advertise and improve your current performance
  • Learn more about ad eligibility and key sales fundamentals to consider when creating sponsored ads campaigns
  • Live Q&A with advertising experts

Dates: Several dates

Stand out on the results pages with a Sponsored Brands video

Level: Advanced
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
  • Learn tips to help you launch your first ad
  • We'll show you how to create a short and impactful video
  • Live Q&A with advertising experts

Dates: Several dates

In-depth review of bundled operations

Level: Advanced
Group: For all sellers and suppliers
  • Learn how to create and edit several sponsored ad campaigns at once
  • We'll show you how to fill bulk operation files, understand your data and troubleshoot problems
  • Live Q&A with advertising experts
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