EVENTS AND WEBINARS
Become a sales expert with our Amazon webinars
These webinars are helpful whether you are just starting out or have been selling in Amazon stores for a while but want to dive deeper.
Watch on-demand recordings in your own time, or join an upcoming session where you'll be able to put your questions to our experts live!
*Seller Central connection required
Advertising on Amazon
Upcoming webinars
Dates: Several dates
Take your first steps with sponsored ads
Level: Beginner
Group: For all sellers and suppliers
Group: For all sellers and suppliers
- Learn how to help improve your sales and grow your business with Amazon Advertising sponsored ads
- A live demo on how to create your first campaign
- Live Q&A with advertising experts
Dates: Several dates
Next steps for success with sponsored ads
Level: Beginner
Group: For all sellers and suppliers
Group: For all sellers and suppliers
- Learn how to promote your selection and offering, reach customers who are new to buying your brand, and increase brand recognition at scale
- Live demo on setting up your manual campaign
- Live Q&A with advertising experts
Dates: Several dates
Introduction to auctions and budgets
Level: Beginner
Group: For all sellers and suppliers
Group: For all sellers and suppliers
- Learn the basics of the budgeting and auction features
- Live demo on how to set and adjust auctions and campaign budgets
- Live Q&A with advertising experts
Dates: Several dates
Introduction to keywords and sponsored ads
Level: Beginner
Group: For all sellers and suppliers
Group: For all sellers and suppliers
- Learn more about the role that keywords play in the success of your manual campaigns
- Choose the right keywords based on your advertising goals
- Live Q&A with advertising experts
Dates: Several dates
Introduction to campaign targeting methods
Level: Beginner
Group: For all sellers and suppliers
Stores: basics and best practices
Group: For all sellers and suppliers
Stores: basics and best practices
- Look at different targeting methods: automatic and manual, by keyword and by product
- Learn how and when to choose each targeting method to optimise campaign performance
- Live Q&A with advertising experts
Dates: Several dates
Create and launch your store on Amazon
Level: Beginner
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
- Learn how to create a free, multi-page store to promote your story and your selection
- Live step-by-step demo on how to create a store
- Live Q&A with advertising experts
Dates: Several dates
Contribute to the growth of your business with Sponsored Display
Level: Beginner
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
- Learn how to engage the right audiences and reach your goals with Sponsored Display
- A live demo on how to create your first campaign
- Live Q&A with advertising experts
Dates: Several dates
Understand campaign organisation
Level: Intermediate
Group: For all sellers and suppliers
Group: For all sellers and suppliers
- We will review the different levels of campaign management
- In-depth look at portfolios and ad groups
- Live Q&A with advertising experts
Dates: Several dates
Next steps to success using Sponsored Products
Level: Intermediate
Group: For sellers that are not enrolled in the Amazon Brand Registry
Group: For sellers that are not enrolled in the Amazon Brand Registry
- Learn how to further increase the success of your Sponsored Products campaigns
- Refine your understanding of keyword strategy, CPC and auction strategy
- Live Q&A with advertising experts
Dates: Several dates
Tips for optimising and developing your sponsored ads targeting strategy
Level: Intermediate
Group: For all sellers and suppliers
Group: For all sellers and suppliers
- Learn how to analyse and optimise your sponsored ads targeting strategy to achieve your business objectives
- Expand your reach with different targeting methods
- Live Q&A with advertising experts
Dates: Several dates
Tips for optimising your budget and your auctions
Level: Intermediate
Group: For all sellers and suppliers
Group: For all sellers and suppliers
- Learn how to use budget and auction strategies
- Scenario-based guidelines
- Live Q&A with advertising experts
Dates: Several dates
Tips for optimising your keyword strategy
Level: Intermediate
Group: For all sellers and suppliers
Group: For all sellers and suppliers
- Find out how to identify your best-performing keywords
- Learn how to refine your keyword and match type strategy
- Live Q&A with advertising experts
Dates: Several dates
Expand your reach with Sponsored Brands ads
Level: Intermediate
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
- Learn how to create a global strategy with Sponsored Brands and Stores to help maximise sales and brand awareness
- Live demo on how to create your first Sponsored Brands campaign, redirecting it to your Store
- Live Q&A with advertising experts
Dates: Several dates
How to optimise your Store to captivate buyers
Level: Advanced
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
- Find out how to promote your story and your selection with a Store
- Learn how to measure traffic and sales with Store data
- Live Q&A with advertising experts
Dates: Several dates
Get to know your campaign tools: Spotlight on Sponsored Products reports
Level: Advanced
Group: For all sellers and suppliers
Group: For all sellers and suppliers
- Learn how to measure the impact of your Sponsored Products campaigns
- Learn how to use your advertising reports to understand and optimise your performance
- Live Q&A with advertising experts
Dates: Several dates
Get to know your campaign tools: Spotlight on Sponsored Brands reports
Level: Advanced
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
- Learn how to measure the impact of your Sponsored Brands campaigns
- Learn how to use your advertising reports to understand and optimise your performance
- Live Q&A with advertising experts
Dates: Several dates
Live advertising support: Live chat with our advertising specialists
Level: All
Group: For all sellers and suppliers
Group: For all sellers and suppliers
- Join us for a live hands-on support session
- Prepare questions for our advertising specialists
- Get tips for optimising your campaigns
Dates: Several dates
Strong foundation, effective ads: tips for successful campaigns
Level: All
Group: For all sellers and suppliers
Group: For all sellers and suppliers
- Learn how to prepare to advertise and improve your current performance
- Learn more about ad eligibility and key sales fundamentals to consider when creating sponsored ads campaigns
- Live Q&A with advertising experts
Dates: Several dates
Expanding internationally: tips for advertising on more marketplaces
Level: Intermediate
Group: For all sellers and suppliers
Group: For all sellers and suppliers
- Expand your international business and brand around the world
- Learn how to run sponsored advertising campaigns on your eligible marketplaces
- Live Q&A with advertising experts
Dates: Several dates
Creating your brand identity with Amazon Advertising
Level: Beginner
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
- Learn how to strategically build your brand on Amazon using our advertising solutions and marketing tools
- Learn how to measure the impact of your branding to better optimise your advertising creative campaigns
- Live Q&A with advertising experts
Dates: Several dates
Getting started with Sponsored Display
Level: Intermediate
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
- Learn how to engage the right audiences and reach your goals with Sponsored Display
- A live demo on how to create your first campaign
- Live Q&A with advertising experts
Dates: Several dates
Solid foundation, strong ads: get ready to advertise
Level: All
Group: For all sellers and suppliers
Group: For all sellers and suppliers
- Learn how to prepare to advertise and improve your current performance
- Learn more about ad eligibility and key sales fundamentals to consider when creating sponsored ads campaigns
- Live Q&A with advertising experts
Dates: Several dates
Stand out on the results pages with a Sponsored Brands video
Level: Advanced
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
Group: For vendors and sellers that are enrolled in the Amazon Brand Registry
- Learn tips to help you launch your first ad
- We'll show you how to create a short and impactful video
- Live Q&A with advertising experts
Dates: Several dates
In-depth review of bundled operations
Level: Advanced
Group: For all sellers and suppliers
Group: For all sellers and suppliers
- Learn how to create and edit several sponsored ad campaigns at once
- We'll show you how to fill bulk operation files, understand your data and troubleshoot problems
- Live Q&A with advertising experts
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