PERFECT LAUNCH GUIDE AND NEW-BRAND BONUS

Grow your Amazon business today.

€39 (excl. VAT) per month + referral fees
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What is Perfect Launch?

Speed matters in business. For Amazon selling partners, the first 90 days are especially critical for establishing best practice in marketing, order management, and even pricing, to accelerate performance after launching. “Perfect Launch” is what Amazon experts call the use of five selling programmes—Brand Registry, A+ Content, Fulfilment by Amazon, Automated Pricing, and Advertising—within those first 90 days. Selling partners taking these five steps within that crucial time frame can generate sales more quickly, as many of the most successful selling partners already have.

Ready to join them? The playbook is simple:
Enrol your brand in Brand Registry
Enhance your product detail pages with A+ Content
Get set up with Fulfilment by Amazon
Automate pricing on your listings
Create sponsored products ad campaigns, coupons, and/or deals
BRAND REGISTRY

Register your brand to be eligible for the new brand bonus

With Brand Registry, you have a suite of tools designed to help you grow and protect your brand, creating a better experience for customers. In particular, with Brand Registry your brand can benefit from automated protection, as well as access to powerful search tools to identify and report potential violations.
More than 500,000 brands are enrolled in Brand Registry1
Eligible new selling partners who sign up for Brand Registry can get a 5% new brand bonus on brand sales of up to €900,000 (up to a €45,000 bonus). They can also register a product in the Vine programme for free to increase reviews (€180 value).
A+ CONTENT

Elevate your product page content

Use A+ Content to showcase your brand and product features on Amazon product detail pages. Dive into features with technical specs, comparative product info, and enhanced content, including images, videos, and product user guides. Then run A/B tests to optimise for conversion by using our Manage Your Experiments tool. Over the last year, thousands of selling partners have used both of these tools to help maximise product listings.
Adding A+ content to detail pages can help increase sales by an average of 5.6%.2
2Amazon internal data, WW, 2020
FULFILMENT BY AMAZON

Give your customers the Prime experience on your eligible offers

With Fulfilment by Amazon (FBA), you store your products in our fulfilment centres, and we pick, pack, deliver your orders and provide 24/7 customer support in the local languages of Amazon’s European stores. Eligible offers fulfilled using FBA carry the Prime badge because of the Amazon promise of fast delivery and trusted customer service.
On average, selling partners who use the FBA service in France see their sales increase by 36%.3
The FBA New Selection Programme offers free storage, free removals and free returns processing for a limited time for new FBA-eligible ASINs.
3This figure is based on per-channel data analysis from Q4 2019 to Q4 2020 (excluding Q2 2020 in light of the impact of COVID-19). It is provided for general reference only. It does not reflect data updated in real time and is not specific to an ASIN or product category. Actual results may vary depending on a wide range of factors including, but not limited to, seasonality, selling price, or the existing shipping solution. Amazon does not guarantee any particular outcome for your business if you use the FBA service.
AUTOMATED PRICING

Adjust pricing quickly and automatically

Our free Automated Pricing tool can help you adjust your prices quickly and automatically against your competition to help your chance of becoming featured. Choose the listings you want to enrol, set price limits, and let Amazon help keep your prices sharp 24 hours a day, 7 days a week, while you focus on other aspects of your business.
Being featured can accelerate sales by up to 50%.4
4Amazon internal data, WW, 2021
ADVERTISING

Show off your products

Help customers find your products by quickly creating Sponsored Products ads that appear in related search results and product pages. Only pay when customers click on your ads. Run promotional offers or offer coupons to help increase conversion.
Selling partners saw an average weekly lift of over 40% in units ordered and 54% in glance views within the first year after launching a Sponsored Products campaign.5
Eligible new selling partners can get a €45 credit for Sponsored Product ads and a €45 credit for Amazon Coupons to offer promotions to customers.
5Amazon internal data, WW, 2019.
VAT Calculation Service

Activate free automatic billing

Our VAT calculation service is a free tool that automatically generates your invoices when you receive orders. The service also unlocks a number of features that can help you attract large orders from the more than five million businesses that buy from Amazon, including displaying the price of your product without VAT and a "Downloadable invoice" badge on your eligible products. Click here to start.
Sellers who have activated the VAT calculation service experience on average a 50% increase in B2B sales4 in the first month after registration.
4Amazon internal data
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Benefits for new selling partners
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We’ll help you get started

Start your journey calmly. To help you achieve your Perfect Launch, we offer new selling partner benefits, including 5% back on your first €900,000 in sales, credit to try cost-per click (CPC) advertising or kickstart your product reviews, and more — plus discounted Prime shipping, storage, returns, and more with Fulfilment by Amazon.

Start selling today with these benefits for new selling partners:
  • Get 5% back on your first €900,000 in branded sales
  • Out-of-country sellers benefit from €180 off shipping fees by using Amazon Global Logistics
  • Get 120 days of free storage for 100 units and 180 days of free removals with Fulfilment by Amazon
  • Get a €45 credit for Sponsored Product CPC ads — bids are up to you
  • Enrol one product in Vine for free for up to 30 trusted reviews (€180 value)
See below for a full list of benefits for new selling partners and how to qualify. Terms and conditions apply. See Seller Central for more details.
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Over €45,000 in potential benefits

Amazon selling programme

Your benefits

How to get it

Brand Registry Benefits
5% new brand bonus on for your first €900,000 in sales
Complete your enrolment inAmazon Brand Registry and become a brand owner no later than six months after listing your first buyable ASIN. Learn more.
€180 credit
Complete your enrolment in Amazon Brand Registry, become a brand owner no later than six months after listing your first buyable ASIN and enrol a product in Vine no later than 90 days after being identified as the brand owner. Learn more.
Fulfilment by Amazon benefits
120 days of free storage for 100 standard-size units (or 50 oversize units)

Clothing, Shoes and Bags: 120 days of free storage for 100 units
Send inventory to an Amazon fulfilment centre within 90 days of listing your first buyable ASIN for auto-enrolment in the Fulfilment by Amazon New Selection Programme.





€180 discount on fulfilment fees
Send inventory to an Amazon fulfilment centre within 90 days of listing your first buyable ASIN.
Advertising benefits
€45 credit
Create a coupon within 90 days of listing your first ASIN.
The Amazon Selling Partner app

Manage your online business on the go

The Amazon Seller app allows you to manage online business details remotely by creating listings, tracking sales, fulfilling orders, responding to customers, and more — all from your mobile device.
Click here to download the Amazon Seller app on the Apple App Store
Click here to download the Amazon Seller app on Google Play
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Just have a few items to sell?
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