PERFECT LAUNCH PLAYBOOK AND NEW SELLER INCENTIVES
Grow your Amazon business today.
Get started with Perfect Launch and enjoy more than €47,250 in incentives
€39 (excl. VAT) per month + referral fees
What is Perfect Launch?
Speed matters in business. For Amazon selling partners, the first 90 days are especially critical for establishing best practice in marketing, order management, and even pricing, to accelerate performance after launching. “Perfect Launch” is what Amazon experts call the use of five selling programmes—Brand Registry, A+ Content, Fulfilment by Amazon, Automated Pricing, and Advertising—within those first 90 days. Selling partners taking these five steps within that crucial time frame can generate sales more quickly, as many of the most successful selling partners already have.
Ready to join them? The playbook is simple:
Ready to join them? The playbook is simple:
Enrol your brand in Brand Registry
Enhance your product detail pages with A+ Content
Get set up with Fulfilment by Amazon
Automate pricing on your listings
Create Sponsored Products ad campaigns, vouchers and/or deals
Si vous êtes propriétaire de marque, vous pouvez :
Enregistrer votre marque dans Amazon Brand Registry
Créer et ajouter du contenu A+ sur vos pages de produits
Inscrire des produits dans Amazon Vine
Créer des annonces Sponsored Brands
Tout en explorant ces services, vous pourrez bénéficier de plus de 47 250 d’euros en incitations pour les nouveaux vendeurs.
BRAND REGISTRY
Register your brand to be eligible for the new brand bonus
With Brand Registry, you have a suite of tools designed to help you grow and protect your brand, creating a better experience for customers. In particular, with Brand Registry your brand can benefit from automated protection, as well as access to powerful search tools to identify and report potential violations.
New professional sellers who enrol a brand in Brand Registry get 10% back on their first €45,000 in branded sales, then 5% back though the first year until they reach €900,000.
A+ CONTENT
Elevate your product page content
Use A+ Content to showcase your brand and product features on Amazon product detail pages. Dive into features with technical specs, comparative product info, and enhanced content, including images, videos, and product user guides. Then run A/B tests to optimise for conversion by using our Manage Your Experiments tool. Over the last year, thousands of selling partners have used both of these tools to help maximise product listings.
Adding A+ content to detail pages can help increase sales by an average of 5.6%.2
2Amazon internal data, WW, 2020
VAT Calculation Service
Activate free automatic billing
Our VAT calculation service is a free tool that automatically generates your invoices when you receive orders. The service also unlocks a number of features that can help you attract large orders from the more than five million businesses that buy from Amazon, including displaying the price of your product without VAT and a "Downloadable invoice" badge on your eligible products. Click here to start.
FULFILMENT BY AMAZON
Give your customers the Prime experience on your eligible offers
With Fulfilment by Amazon (FBA), you store your products in our fulfilment centres, and we pick, pack, deliver your orders and provide 24/7 customer support in the local languages of Amazon’s European stores. Eligible offers fulfilled using FBA carry the Prime badge because of the Amazon promise of fast delivery and trusted customer service.
On average, selling partners who use FBA in France see their sales increase by 36%.3
New sellers who sign up for FBA, enrol a product and send inventory to Amazon get €90 credit for shipping fees to the Amazon fulfilment network and free storage and customer returns with auto-enrolment in the FBA New Selection programme. They can also get a €180 credit towards fulfilment costs when using Amazon Global Logistics, and they can get an exemption for storage utilisation surcharges for one year from the date the FBA inventory is received and for low inventory cost coverage fee (PANEU) for the first year following the first Pan-EU active date.
3This figure is based on per-channel data analysis from Q4 2019 to Q4 2020 (excluding Q2 2020 in light of the impact of COVID-19). It is provided for general reference only. It does not reflect data updated in real time and is not specific to an ASIN or product category. Actual results may vary depending on a wide range of factors including, but not limited to, seasonality, selling price, or the existing shipping solution. Amazon does not guarantee any particular outcome for your business if you use the FBA service.
AUTOMATED PRICING
Adjust pricing quickly and automatically
Our free Automated Pricing tool can help you adjust your prices quickly and automatically against your competition to help your chance of becoming featured. Choose the listings you want to enrol, set price limits, and let Amazon help keep your prices sharp 24 hours a day, 7 days a week, while you focus on other aspects of your business.
Being featured can accelerate sales by up to 50%.4
4Amazon internal data, WW, 2021
ADVERTISING
Show off your products
Help customers find your products by quickly creating Sponsored Products ads that appear in related search results and product pages. Only pay when customers click on your ads. Run promotional offers or offer vouchers to help increase conversion.
Selling partners saw an average weekly lift of over 40% in units ordered and 54% in glance views within the first year after launching a Sponsored Products campaign.5
Eligible new Professional sellers can get €45 credit towards Sponsored Products ads for up to 90 days after listing, along with €45 credit for Amazon Vouchers to offer customers sales promotions.
5Amazon internal data, WW, 2019.
Incentives for new selling partners
Get started with over €47,250 in incentives
Get up to 10% back on branded sales
We invest in new brands on Amazon. Enrol your brand in Amazon Brand Registry to take advantage of the following:
10% back on your first €45,000 in branded sales, then 5% back through your first year until you reach €900,000
€180 credit for Amazon Vine
Advertise, fulfil and grow with confidence
You've put everything into your business, so let's start your Amazon journey with confidence. All new Professional sellers can take advantage of the following:
€90 credit for inventory shipping fees to the Amazon fulfilment network using the Amazon Partnered Carrier programme or €180 credit towards fulfilment costs when using Amazon Global Logistics
If you use FBA, free storage and customer returns with auto-enrolment in the FBA New Selection programme
Exemption from storage utilisation surcharge for one year after the date the FBA inventory is received and from the low inventory cost coverage fee (PANEU) for the first year following the first Pan-EU active date
€45 credit to create Sponsored Products ads
€45 credit to create Amazon Vouchers
See below for a full list of incentives for new sellers and how to qualify. Incentives for new sellers are subject to the applicable terms and conditions. Visit Seller Central for more details.
Over €47,250 in incentives
Amazon selling programme
Your incentive
How to get it
Fulfilment by Amazon (FBA) incentives
€90 credit for shipping fees into the Amazon fulfilment network
Use the Amazon Partnered Carrier programme to send eligible products into the Amazon fulfilment network within 90 days of listing. The credit expires one year after the date on which the first FBA inventory is received, if unused. Learn more.
€180 credit for fulfilment costs
Use Amazon Global Logistics (AGL) to send eligible products into the Amazon fulfilment network within 90 days of listing. The credit expires one year after the date on which the first FBA inventory is received. Learn more.
Other Fulfilment by Amazon (FBA) programmes
Free storage, liquidations and customer returns with auto-enrolment in the FBA New Selection programme
Send eligible new-to-FBA products into the Amazon fulfilment network within 90 days of listing for auto-enrolment in the FBA New Selection programme. Learn more.
Exemption from low inventory cost coverage fee (PANEU)
Professional sellers who are new to Pan-EU will be exempt from low inventory cost coverage fee (PANEU) for the first year following the first Pan-EU active date. Learn more.
Exemption from storage utilisation surcharges
Send eligible products into the Amazon fulfilment network. The exemption expires one year after the date on which the first FBA inventory is received. Learn more.
Advertising incentives
€45 credit
Create a Sponsored Products ad for an eligible product within 90 days of listing. The credit will appear in the Amazon Ads Campaign Manager within two weeks of completing the requirements for Sponsored Products. The credit expires 30 days after it is applied to your account. Learn more.
€45 credit
Create a Voucher for an eligible product within 90 days of listing. The credit expires one year after the first voucher is created. Learn more.
The Amazon Selling Partner app
Manage your online business on the go
The Amazon Seller app allows you to manage online business details remotely by creating listings, tracking sales, fulfilling orders, responding to customers, and more — all from your mobile device.
€39 (excl. VAT) per month + referral fees
Just have a few items to sell?
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