Reach millions of Amazon Business customers

On average, B2B customers have fuller baskets and return their products less frequently.

Are you already selling on Amazon?

Visit B2B Central


New to Amazon?

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€39 (excl. VAT) per month + referral fee

What is Amazon Business?

Amazon Business gives you the opportunity to increase your sales with new B2B customers of all sizes and sectors.

Expand your business with us

Reach five million Amazon Business customers

Around the world, including the leading companies, universities, cities, hospitals, schools, and other organizations in Europe

Earn their trust

Leverage customers’ trust in Amazon to expand your business

Grow with Amazon Business tools

Such as product recommendations, pricing and automatic invoicing that will help you succeed with B2B customers.
Who are our customers?


Fortune 100 companies


of the 100-largest local communities


of the 100-largest hospital systems


tax-exempt charities

Amazon Business features for selling partners

Free for our sales partners
Accept Requests for Quotes

Selection recommendations

To help you define what products to sell, we analyse and inform you of products that are in high demand from Amazon Business customers.

Business pricing & quantity discounts

With business pricing tools, you can create and automate a pricing strategy exclusively for Amazon Business customers and encourage them to buy in bulk with tiered quantity discounts.
Business Pricing & Quantity Discounts
VAT-exclusive price display

VAT Calculation Service (VCS): Automated tax-exclusive pricing and invoicing

Amazon allows you to issue tax-compliant invoices that your Amazon Business customers need. The VAT Calculation Service (VCS) calculates the VAT included in your list price to display VAT-exclusive prices on your listings for Amazon Business customers. It automatically creates and issues VAT invoices (or receipts for selling partners exempt from paying VAT) on your behalf. You will have access to detailed reports and increase the confidence of your customers thanks to an invoice guarantee for each transaction.

$35 billion

of Amazon Business annualised sales worldwide


of these sales were generated by selling partners

75 million

items sold every year by Amazon Business sellers based in Europe
Amazon Business selling partner success stories

Get started with Amazon Business

Step 1

Register as a selling partner
If you've already registered as a seller on Amazon you can go straight to Step 2 as you’re automatically eligible to sell on Amazon Business.

Step 2

Add products to your catalogue
Manually or by using the batch adding tools.

Step 3

Grow your sales with specialised B2B features
You can automate your invoicing with our VAT Calculation Service (VCS), add business prices and offer quantity discounts to personalise your offers to Amazon Business customers, as well as expand your selection with recommendations of products in high demand.
Congratulations! You’ve created your account. We'll notify you as soon as a customer places an order so you can ship it and get paid.

Need more support from Amazon? Amazon is here to make your life easier. Take advantage of one of the most advanced and popular fulfilment networks in the world by letting Amazon take care of storing and shipping your products. Learn more about FBA.

Are you already selling on Amazon?

Visit B2B Central


New to Amazon?

Sign up

€39 (excl. VAT) per month + referral fee

lofi ui of mobile app for Amazon Business


Interested in package delivery?

Learn more about what Amazon Shipping can do for you. Discover Amazon's reliable package delivery service to ship your items directly to your customers. Start your adventure today.

Start selling today

Showcase your products to reach the millions of customers who search Amazon every day

Are you already selling on Amazon?

Visit B2B Central


New to Amazon?

Sign up

€39 (excl. VAT) per month + referral fee

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