Amazon Sustainability Accelerator

The Amazon Sustainability Accelerator is looking for bold and ambitious entrepreneurs with smart and effective solutions to today's sustainability challenges. For the consumer products programme, companies in the early stages of operations, either pre-GTM (go-to-market) or <2 years of launching their first product offering are most relevant. It may also be suitable for entrepreneurs who have ambitions to use e-commerce to drive their product growth. The accelerator is open to companies registered in the European Economic Area, the United Kingdom or Switzerland.

The programme is free and Amazon does not take equity.

No, the Accelerator will be operated in a hybrid manner (mixing online and in-person support), allowing you to benefit from face-to-face support when you need it most, while having the flexibility and ease to participate in activities online. However, please note that weeks 1 (28/04/25–02/05/25), 6 (02/06/25–06/06/25) and 10 (30/06/25–04/07/25) must be attended in person, in London, Amsterdam and London respectively.

• Attend a 10-week accelerator programme that includes exclusive workshops, mentorship and access to Amazon's network

• £10,000 cash grant

•$10,000 AWS credits

• £1500 travel grant

• Impact assessment to help measure and improve your climate impact

• A Demo Day in London to pitch your business to investors

• Support launching and succeeding on Amazon

The accelerator will comprise between 8–10 businesses.

Amazon seeks solutions that can optimise energy-consuming processes, reduce emissions and transition towards sustainable practices. We are looking for technologies such as AI, geothermal energy/HVAC, building materials and DC microgrids for delivery stations (AMZL), sort centres (ATS) and fulfilment centres (FCs) to cover our end-to-end logistics buildings.

Businesses should:

• Be in a position where they have moved beyond prototype testing and are working towards generating initial revenue and growing their business (TRL 6 and above).

• Be registered in the European Economic Area, the United Kingdom or Switzerland.

• Have technology that is relevant to the sectors identified.
• Have technology that is scalable. Amazon will only fund technologies that have the potential to significantly reduce carbon emissions and/or reduce impacts beyond carbon and reduce operating expenses.

• Have technology that has the potential to make a global impact. Amazon strongly prefers projects that apply to all markets, geographies, supply types etc.

• The accelerator is open to businesses registered in the European Economic Area, the United Kingdom or Switzerland, and will take place both in-person in London, United Kingdom and online, through virtual online sessions.

• Agree and comply with official Terms and Conditions and other policies associated with the Pilot Challenge Programme.

Amazon is not looking for project developers selling third-party products, businesses without operational prototypes, consulting firms, marketing or public relations agencies, or acquired start-ups.

Apply to the Pilot Challenge by registering your interest and completing the application form. To enable resource planning for the Pilot Challenge, applications will open from 24 June 2025. Applications will be reviewed internally from June to July. Successful candidates will be asked to provide further information. Applications will close on 29 July.

Start-ups that apply and are selected will benefit from an intense 4-week accelerator. During this time, start-ups will learn about Amazon's internal processes and needs. At the end of the 4-week accelerator, start-ups will pitch for the opportunity to participate in a pilot project with Amazon. Successful start-ups, alongside Amazon's internal teams, will then enter a longer validation period to finalise the details of their pilot project..

No, the Accelerator will be operated in a hybrid manner (mixing online and in-person support), allowing you to benefit from face-to-face support when you need it most, while having the flexibility and ease to participate in activities online. However, please note that week 1 (08/09/25–12/09/25) and 03/10/25 will be in person in London.

Approximately five start-ups per solution vertical will participate in the four-week accelerator challenge. Each start-up will pitch their solution to win the chance to pilot with Amazon; one or two start-ups from each programme vertical will be selected.

The programme is free and Amazon does not take equity.

A pilot with Amazon is not guaranteed. A typical pilot budget for emerging technologies can range from $50 million to $2 million, depending on the project duration and scope (e.g. feasibility studies, prototype testing etc.) needed to determine key performance indicators. This range is for illustrative purposes only and actual funding offer(s), if any, is at Amazon's sole discretion.