Successfully launch your brand on Amazon Brand Registry

Sell your unique products by using the tools that we've created to help customers find your brand on Amazon.
New to Amazon?
€39 (excl. VAT) per month + referral fees
Over €45,000 in benefits for new brands!
Get started on Amazon today and take advantage of various benefits to help you start your business, including a 5% bonus on brand sales, up to €45,000!
Your account configuration is set to sell across Europe.

Free Soul

When you combine your brand story with the analytics tools provided by Amazon, nothing can stop you.
Arjun SofatFounder, Free Soul

Ready to get started? Here's how it works

Amazon offers a set of exclusive tools that are beneficial for brand-owner sellers. These tools can help your brand improve conversion rates, drive discoverability, and protect intellectual property. Follow the steps below to learn how to launch your brand with Amazon.


Get started: create a Professional account

Every day, our teams around the world go above and beyond to provide our customers with lower prices, a wider selection of products, and useful services. Over 550,000 small- and medium-sized European businesses are sellers on Amazon, which is the best way to ensure a wide range of products and to offer more options to consumers. Small- and medium-sized businesses sold over 1.8 billion products across Europe in 2020.*
* Amazon internal data
New to Amazon? Go for a Professional account
Amazon Professional account
Amy Perez
Founder & CEO, Primal Pit Paste


Register your brand

Enrolling in Amazon Brand Registry unlocks a suite of tools designed to help you build and protect your brand, creating a better experience for your customers.

If you already have a registered trademark or if it is pending, you can start the registration process now.
Do you need help registering a trademark? IP Accelerator connects you with a network of specialised IP law firms and trademark experts, who can support you with all aspects of the trademark filing process with the EU and UK Intellectual Property Offices.

Want more information?

IP Accelerator


Want to come back and read it later?

Download the ebook

Brand owner action list

A brand owner's journey on Amazon is a continuous and repetitive process. Plus, we're here to help! Here is a simple list of actions that you can use to accelerate your brand development.


Create A+ Content

Customise your product detail pages with A+ Content. A+ Content helps businesses present their brand story and product features by using rich images and text on the Amazon detail page to drive conversions and increase traffic and potential sales.
Want to learn more? Log in to Seller Central to learn more and access A+ Content.
Want to come back and read it later?


Upload and manage videos

Video purchasing experience: replace the seventh image of an offer with a video. Consumers spend more and visit fewer detail pages when a video is available.
Want to learn more? Log in to Seller Central to learn more and access product videos.


Manage your experiments

Let your inner scientist out to know exactly what product content is most appropriate. Conduct experiments, like A/B tests, to see what content is generating the most sales.

Start experimenting with your product images and titles, as well as A+ Content. Optimising your content by experimenting can help you generate additional sales.
Want to learn more? Log in to Seller Central to access resources and learn more about how to conduct experiments.


Increase visibility and sales on Amazon with advertising

Did you know that sponsored advertising can help you boost your visibility, reach more buyers, and increase your sales?

Sponsored Products are ads for individual product listings on Amazon. They appear within shopping results pages and on product detail pages.

Sponsored Brands showcase your brand and product portfolio. Featuring your brand logo, a custom headline, and a selection of your products, these ads appear in shopping results pages, helping drive sales and product visibility.

Sponsored Display is a new self-service advertising solution that helps advertisers reach relevant audiences across the buyer journey, with ad placements that appear on and off Amazon.
The clothing brand increased its sales in Germany, France, Italy, and Spain by 145% just three months after launching Sponsored Products ads in the UK.
Want to learn more? Visit the Amazon Advertising site to learn more.


Amazon Stores

Whatever the size of your brand, Amazon Stores offer you an immersive platform where you can present your story, mission, and products to customers. Thanks to the Store Builder tool in the dedicated advertising console, you can create an e-commerce store on Amazon without having to know how to code or having any particular expertise. The page is automatically set up for desktop, mobile, and tablet browsers.

Amazon Store is available to sellers enrolled in the Amazon Brand Registry, as well as to suppliers and agencies. You don't need to advertise on Amazon to create a store.
Discover how TENZING presented its story and mission while increasing customer conversion rates through its Store.
Want to learn more? Log in to Seller Central to learn more and access content on stores.


Amazon Attribution

Make the most of your marketing superpowers and measure the impact of your non-Amazon advertising campaigns on brand activity and your sales on Amazon. Increase your sales and grow your business by making informed optimisation decisions and establishing campaign strategies based on your customers' interests and the content that adds value to your brand on Amazon.
Want to learn more? Log in to Seller Central to access Amazon Attribution. Visit the Amazon Advertising site to learn more.


Brand analytics

Make the most of Amazon's largest aggregated data reports, available exclusively to brand owners: Amazon search terms, repeated buying behaviours, basket analyses, item comparison, alternative buying behaviours, and demographics.
Want to learn more? Log in to Seller Central to learn more and access brand analytics content.


Protect your brand


Transparency is a tracing service that helps brand owners protect their brand against counterfeits. By allowing brands to associate each unit they manufacture with a unique code, it offers a proactive solution to prevent counterfeits that might compromise your brand, your sales, and your customers' shopping experience.
Learn more about brand protection on Amazon Seller Central.

Project Zero

Project Zero leverages the combined strengths of Amazon and brands to drive counterfeits to zero through automated protections, self-service counterfeit removal, and product serialization.
Learn more about Project Zero.


Customer reviews

Promote brand loyalty and customer engagement by responding to reviews with three stars or fewer. Brand owners can contact customers who have left critical product reviews and offer them a refund or provide support directly through Seller Central's "Customer reviews" feature. This function is available to brand owners in the "Brands" tab in Seller Central.
Learn more Log in to Seller Central to access and learn more about customer reviews

Amazon Launchpad

Amazon Launchpad is a growth programme that helps entrepreneurs launch and increase their sales of unique, innovative, and sustainable products on Amazon by providing them with premium tools and benefits.

Join thousands of brands across Europe that are growing with the help of Amazon Launchpad.

Seller University

Seller University is a one-stop bookshop for all your learning needs. Its educational resources help businesses, brands, and entrepreneurs learn how to succeed as Amazon selling partners.

Access more resources for brand owners in Seller University.
€39 (excl. VAT) per month + referral fees
Identify yourself as a brand owner during sign-up
Note: All new Selling on Amazon subscriptions include access to sell on,,,,, and Fees, available product categories, and selling requirements may vary between the six countries.
Amazon logo: France
© 2024, Inc. and its subsidiaries.
Facebook logo
Twitter logo
LinkedIn logo
TikTok logo
YouTube logo