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    Seller registration guide

    How to become a seller on Amazon

    Use our step-by-step guide to create your Amazon selling account. Find out what you need to register, get answers to common questions and learn what to do after you've created an account.
    Illustration of a woman registering as a seller on Amazon.

    Choose a selling plan first

    Our selling plans give you the freedom to pay per sale or stick to a flat monthly fee. You can change or cancel your plan at any time using Seller Central after verification.
    Below are the two key plans that we offer:
    Choose the Individual selling plan if you are selling fewer than 35 items a month and you are still deciding on what to sell or you do not plan to use advanced selling tools.
    Sign up for Individual
    Choose the Professional selling plan if you are selling more than 35 items a month and are keen to leverage our advanced selling and advertising tools.
    Sign up for Professional
    Learn more about viable selling plans here or download selling plans here.

    Let's get started with the registration process

    While timelines for seller registration can vary, in many cases you'll be able to complete the process in just a few hours. Then you'll verify your identity as the primary contact for your business, a process that usually takes three business days or less.
    Illustration of a woman managing her online business with the Amazon warehouse.
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    How to sell on Amazon for beginners, step-by-step tutorial

    Learn how to start your selling journey with Amazon.

    Before you create your selling account, make sure that you have the following ready:

    In order to complete your registration, you will need the following items. Understanding these verification requirements will help you move faster in the registration and verification process. These checks help us maintain a trusted marketplace for customers and protect your business.

    Verification type

    Objective

    What do you need to provide?

    Point of contact (POC) identity verification
    Verify the identity of the point of contact (POC)
    Government-issued ID
    Business legitimacy check (business sellers)
    Verify the business identity and operating status
    Business licence document
    Address verification
    Business address verification for business sellers or residential address for individuals
    Proof of address document such as a bank statement or utility bill
    Business association (business sellers)
    Verify the relationship between the POC and the business
    Business relationship document such as employment contract, shareholder certificate or letter of authorisation
    Credit card verification
    Process payments and expenses
    Credit card details with CVV/CVC
    Bank account verification
    Verify the disbursement instrument
    Bank details; if not auto-verified, provide a bank statement

    Create your Amazon selling account

    Create your selling account using your name, email address and password. On the next page, you will need to complete two-step verification by entering the one-time password (OTP) sent to your registered phone number. Then click on Continue.
    Five-step Amazon seller registration guide.

    6 steps to register

    Step 1: Provide business information

    The first type of information you'll provide during registration helps us understand your business.

    You'll enter:
    • Business location: Select the country where your business is registered. If you're operating as an individual or your business isn't incorporated, select the country where you're doing business from.
    • Business type: Select the option that best describes your business (state owned, publicly listed, privately owned, charity, sole proprietor). If you're operating as an individual or your business isn't incorporated, select None, I am an individual.
    • Business name: Enter the exact name used to register your business with the relevant government office.
    • Company registration number: Enter the number you were issued when you registered your business (not required for individual sellers). This unique identifier isn't the same as your SIRET number.
    • Registered business address: Enter the address that appears on your business licence (not required for individual sellers).
    • Phone number for verification: Enter your phone number, including your country code and verify it with SMS or call.
    In order to verify your business, you'll need an official document issued by a government agency that provides key information about your company (legal name, registration number, business activities, registered address, directors and current status). You can request a copy of your company's registration extract from your national or local company register. A business licence is required for business sellers only. Individual sellers are not required to provide a business licence.

    All business sellers are required to provide proof of address like a recent bank statement or utility bills.
    What type of business do you have?
    You can browse the below descriptions to choose an accurate business type in the registration form.

    Type of activity

    Description

    State-owned business
    A company that is either wholly or partially owned and/or operated by a government.
    Publicly listed business
    A company whose shares are listed on a public stock exchange and available for public trading. Examples:
    UK, Ireland: PLC
    Germany: AG
    Spain: SA
    France: SA
    Italy: SpA
    Netherlands: NV
    Sweden: AB
    Poland: SA
    Belgium: SA/NV
    Privately owned business
    A company that is controlled and operated by private individuals or other companies. The business seller is registered in the context of a commercial or professional activity. Examples:
    UK: LLP, LTD
    Ireland: LTD
    Germany: GmbH
    Spain: SL
    France: SARL, SAS
    Italy: SRL
    Netherlands: BV
    Sweden: AB
    Poland: sp. z o.o
    Belgium: SRL/BV
    Charity
    A legally recognised, tax exempt, non-profit organisation that: 1. is created and operated for charitable purposes; 2. employs all resources towards these activities; 3. does not distribute income for private benefit; and 4. does not contribute to or associate with political organisations.
    Individual (I don't have a registered business)
    An individual sells without forming an incorporated business entity. This includes sole traders or self-employed individuals operating under local law who may sell commercially and are responsible for meeting applicable tax and regulatory obligations. As an individual seller, you will still have access to Amazon's suite of selling tools and resources to grow your business.
    FAQ
    What documents are acceptable for business verification?
    You'll need an official document issued by a government agency that provides key information about your company (legal name, registration number, business activities, registered address, directors and current status). You can request a copy of your company's registration extract from your national or local company register. A business licence is required for business sellers only. Individual sellers are not required to provide a business licence.
    What other documents can you share if your licence was not issued within the last 180 days?
    We require the following documents that prove your business is valid (usually when your business licence is not within 180 days of issuance):

    • Certificate of good standing or an equivalent explicitly stating that the business is active and compliant as of a recent date. Different countries have various names for such certificates, for example, "certificate of existence", "attestation de situation" and "Aktif Belge".
    • Recently issued or renewed business licence.

    Other official documents:
    • Tax compliance certificate or VAT registration with a recent issue date.
    • Official registry extract from a government website indicating that the business is active.
    • Chamber of commerce statements (if accepted regionally)
    Why do I need to provide my business type?
    You have to provide your business type to help us collect the relevant information to comply with identification and verification measures.
    What if my country is not listed?
    Please check back at a future date as we work to expand the number of accepted countries.
    Which stores am I registering in?
    When you register for an Amazon selling account, we automatically create linked accounts that give you access to sell globally in the UAE, KSA, Egypt, North American stores (United States, Canada and Mexico), European stores (United Kingdom, Germany, France, Italy, the Netherlands, Poland, Sweden and Spain), Japan, Singapore and Australia.
    Do I need to open an account for multiple stores at the same time?
    No, you no longer need to open multiple accounts. To make it easier for you to sell globally, we created a single selling account registration that gives you access to sell in the UAE, KSA, EG, North America, Europe, Japan, Singapore and Australia.
    What are the terms and conditions I am agreeing to?
    These terms and conditions govern selling in a particular region or marketplace. By default, you have to register in all regions — North America, Europe, Asia Pacific, the Middle East and North Africa.
    What is the correct telephone number format?
    The numbers must be prefixed with the country code. The correct format is as follows: 0033* ** ** ** **
    What should I do if I don't have a mobile number or don't receive an SMS?
    You can enter your landline phone number and select the Call option to receive the verification PIN.
    What if I have not received the SMS with the PIN?
    Check if you have entered your phone number in the correct format. Request the PIN again.
    What should I do if my country is not listed with the Call option?
    If the Call option is not available in your country, select the SMS option.

    Step 2: Provide seller information

    The next information you'll provide helps identify you as your business's primary contact person.

    Use a government-issued ID like a passport to enter the following information:
    • Full legal name (including middle name)
    • Country of citizenship
    • Country of birth
    • Date of birth
    • Proof of identity
    • Residential address
    • Phone number (add an additional number if necessary)
    You'll also need to indicate:
    Whether you're a beneficial owner of the business, a legal representative of the business, or both, you'll need to upload a document proving your relationship to the business (like an employment contract, shareholder certificate, letter of authorisation or articles of association).
    All individual sellers must provide proof of address (like a recent bank statement or utility bill).
    FAQ
    What documents prove my relationship to the business?
    You can provide:
    • Articles of association/incorporation documents
    • Letter of authorisation
    • Business licence if your name is on the document
    What documents can I use as proof of address?
    You can provide:
    • Bank statement
    • Utility bill such as a gas, water, electricity, TV, Internet, mobile phone or landline bill
    Why does the "primary contact person" need to provide their personal information?
    The primary contact person is the person who has access to the Selling on Amazon payment account, provides the registration information on behalf of the account holder (the registered seller) and initiates transactions such as disbursements and refunds. Actions taken by the primary point of contact are deemed to be taken by the account holder.
    Who is a "beneficial owner"?
    A beneficial owner is a natural person who directly or indirectly owns more than 25% of the shares or voting rights of the business, or who owns the business through other means. If no individual qualifies under the criteria mentioned then any individual who holds an executive position is considered a beneficial owner.
    What if my business is held by another company?
    If another company (parent company) owns enough shares (25% or more) or voting rights in the registered business, the beneficial owners of the parent company must be added to the list of beneficial owners. We may ask for this information if needed once you have completed registration.
    Who is the "legal representative" of the business?
    A legal representative of the business has specific powers and is legally authorised by your business to manage and act on its behalf (for instance: accepting terms and conditions, opening a payment account etc.). The legal representative may or may not be an owner of the business.
    What should I do if I am the primary contact person but not the legal representative?
    If the person registered as the primary contact is not a legal representative, the legal representative of the registered business will need to provide a letter of authorisation. This document authorises the primary contact person to act on behalf of the company. We will notify you when the document is required.
    How is the primary contact defined?
    The primary contact person is the person who has access to the Selling on Amazon payment account, provides the registration information on behalf of the account holder (the registered seller) and initiates transactions such as disbursements and refunds. Actions taken by the primary contact person are deemed to be taken by the account holder.
    Illustration of a woman entering product details on the Amazon seller dashboard.

    Step 3: Provide billing information

    Next, you'll need to enter your credit card information and billing address. We use these details to process payments and expenses.

    You'll need to provide:
    • Card number and expiry date
    • Security code (CVV/CVC) — the 3- or 4-digit code on your card
    • Billing address
    FAQ
    Why do I need to provide my bank details?
    We will charge your card the subscription fee (if applicable) for the first month; we will charge your selling account balance in subsequent months or your card if you have negative balance in your account at the end of a settlement period.
    Can I provide a different credit card after I have opened my account?
    You can provide a new credit or debit card at any time via Account Info under the Settings tab of your account.
    When will the subscription fee be charged?
    The subscription fee will be charged as soon as you complete the registration process and your information is verified.
    What happens when I enter my credit or debit card details?
    When you enter a new card or update your information for an existing card, Amazon will ask your bank to verify your identity and validate your card. Amazon will not actually charge your account.
    Which credit cards are accepted?
    We accept the following credit or debit cards: AMEX, VISA and Mastercard. We do not accept alternative payment methods such as prepaid cards, gift certificates, cheques or online payment systems (PayPal).
    What if I no longer want to sell in a particular store later on?
    When you register for an Amazon selling account, we automatically create linked accounts that give you access to sell in Australia, Japan, Singapore, the United Arab Emirates, the Kingdom of Saudi Arabia, North America and in European stores. If you only sell in one store, you will only be charged for that store. You can close or downgrade your account(s) using the self-service tool on Seller Central after registration.
    What is the monthly subscription fee?
    You will be charged a Professional selling subscription fee of EUR 25 for the first month. You will continue to be charged this fee each month if you have active listings. If you do not have any active listings, you will not be charged a subscription fee in that month. If you expand to sell in other stores, you will pay the equivalent of USD 39.99 per month, split proportionately across each country or region in which you have an active listing and charged separately in each local currency. You can downgrade at any time. For more information, see this page.

    Step 4: Provide store and product information

    After providing payment information, you'll enter the name of your business as you'd like it to appear on Amazon Europe stores. We call this your "store". It will appear to customers in each of your listings and in your public seller profile.

    You'll also need to provide information about:
    • Your product codes
    • Your business certifications
    • Your status as a manufacturer or brand
    Review your documents: Before moving forwards, you can view the documents that you've uploaded and replace them if needed.
    FAQ
    What is a store name?
    A store name is the name displayed to buyers for your Amazon listings on your seller profile.
    What if my store name is already being used by another seller?
    Your Amazon store name needs to be unique and does not need to match your business name. If another seller is using your preferred name, select a variation or an alternative name.
    What are UPC codes and how do I find or obtain them?
    In most cases, Amazon requires sellers to have industry-standard product identifiers such as Universal Product Codes (UPC or ISBN for books). These identifiers help us match listings to existing products in Amazon's catalogue.
    What is Amazon Brand Registry?
    Amazon Brand Registry is a free programme that provides sellers with a suite of additional selling benefits and protection tools. If you are the rights owner for an eligible brand, we recommend enrolling it in Brand Registry before you list your products. You'll need a pending or registered trademark to enrol.
    Can I update the store name later?
    Yes, you can provide a new display name by accessing the Settings tab in your seller account.
    Why should I provide my trademark information?
    Amazon Brand Registry helps you protect your registered trademarks on Amazon and create an accurate and trusted experience for customers. Currently, brands must have a registered trademark to be eligible for enrolment.
    Why is my listing enabled in multiple marketplaces?
    The EU supports unified registration and, as part of this, we register sellers in all marketplaces in Europe. The marketplaces of the EU8 are the United Kingdom, Germany, Italy, Spain, France, the Netherlands, Sweden and Poland.
    Warehouse worker scanning a package to prepare an Amazon order.

    Step 5: Provide bank account information

    Finally, you will need to provide your bank account details so that we can send you the proceeds of your sales.

    You'll need to enter:
    • Account holder name
    • Bank account number and sort code

    If we can't verify your account automatically: You'll be asked to upload a recent bank statement (dated within the last 180 days). You'll see an "In progress" status while we verify your information.

    Step 6: Identity verification and document collection

    Next, you'll be prompted to do one of the following:

    • Take a photo of your face and your government-issued ID.
    • Join or schedule a video call with an Amazon associate.
    • Upload a government-issued ID.

    Next steps:

    • We'll review your information using secure checks
    • Most verifications are completed within a few business days
    • You'll receive email updates throughout the process
    • If we need additional information or documents, we'll let you know what to provide
    FAQ
    Why is verification needed?
    In order to keep our marketplace protected for buyers and sellers, we verify information from businesses and individuals.
    What are the requirements for uploading documents?
    When uploading documents, use high-quality colour scans or photos that show all four corners and have legible text. Don't use screenshots or blurry images, and make sure that relevant documents are signed.
    How will I know that I have been verified?
    We'll send you an email about the progress once verification is complete.
    What can I do while being verified?
    While you're waiting for verification, have a look at the success stories of selling globally with Amazon. Click here.

    Prepare to sell during your verification period

    While you wait for Amazon to verify your registration details, use this time to set up your business for success.
    An Amazon seller working from home on a desktop computer in a comfortable environment.

    Configure your account and start selling

    After completing seller registration, you'll have access to Seller Central, the hub for your selling account.

    Before you start selling, make sure you configure your selling account for your business. Consider adding other users if you'd like help with certain tasks.

    After configuring your account, you can use Seller Central to list and price products, manage inventory, fulfil customer orders and much more.
    Learn how to sell on Amazon

    Start selling today

    Selling on Amazon allows you to reach tens of millions of buyers, whether you’re selling one item or millions. Your account configuration is set to sell across Europe.
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