Sell more with the Perfect Launch Playbook
Sellers who use the New Seller Guide during their first 90 days generate approximately 9x more first-year sales on average.1
€39 (excl. VAT) per month + referral fees
What is the Perfect Launch Playbook?
Speed matters in business — and for Amazon sellers, the first 90 days are particularly important. That's why we created the New Seller Guide, a set of brand, logistics, pricing, and promotional services based on data science and designed to stimulate growth for new sellers. Sellers who use the New Seller Guide during their first 90 days generate approximately 9x more first-year sales on average.1
The Perfect Launch Playbook will also help you to accelerate your growth on Amazon storefronts across Europe. Activate new European storefronts in a few clicks using our new European Expansion Accelerator tool.
The playbook is simple: start by registering with a Professional seller account.
The Perfect Launch Playbook will also help you to accelerate your growth on Amazon storefronts across Europe. Activate new European storefronts in a few clicks using our new European Expansion Accelerator tool.
The playbook is simple: start by registering with a Professional seller account.
Professional selling partners can:
Adjust prices quickly with Automated Pricing
Create Sponsored Products ads
Sign up for Fulfilment by Amazon (FBA), register products, and send inventory to Amazon
Create Lightning Deals
Create Amazon coupons
If you are a brand owner, you can:
Enrol your brand in the Amazon Brand Registry
Add products to Amazon Vine
Create Sponsored Brands ads
Create and add A+ content to your product pages
While exploring these services, you can take advantage of over €47,250 in new seller incentives.
1Amazon internal data, FY2023, EU5 stores, when compared with sellers who do not follow the New Seller Guide.
Brand Registry
Protect and build your brand
Amazon Brand Registry is a programme for brand owners designed to help protect their intellectual property, manage the accuracy of their listings and grow their business for free.
In addition, brands enrolled in Brand Registry have access to an exclusive set of tools and brand support programmes that enable them to boost their visibility and brand sales on Amazon.
In addition, brands enrolled in Brand Registry have access to an exclusive set of tools and brand support programmes that enable them to boost their visibility and brand sales on Amazon.
10% back on their first €45,000 in branded sales, then 5% back through the first year until they reach €900,000.
A+ Content
Boost your sales with better product pages
Once you have enrolled your brand in Amazon Brand Registry, you can use A+ content to showcase your products and tell your story on Amazon product detail pages. Use A+ content to add videos, enhanced images, and product comparison tables to inform and inspire customers. Then, run A/B tests on your content to determine which titles, images, and product descriptions generate the most sales.
Basic A+ content can encourage repeat purchases and help increase sales by up to 8%2
2Amazon internal data
Vine
Boost engagement with product reviews
Create buzz and increase sales for a brand enrolled in Amazon Brand Registry by using Amazon Vine, a programme that helps generate high-quality customer reviews from Amazon-trusted reviewers. Simply register a product with Vine and provide free products to reviewers, who can then better advise and inspire customers.
On average, brands have found that Amazon Vine helped grow initial product sales up to 30%.3
3Amazon has conducted studies to measure the current performance for products that have Vine reviews. The results of these studies found that, on average, there is a 30% sales lift from Vine reviews. The study of Vine is based on 2019–2020 Amazon.com internal research and is not a guarantee of future sales.
Automate Pricing
Adjust pricing quickly and automatically
Our free Automate Pricing tool can help you adjust your prices quickly and automatically against your competition to help your chances of becoming the Featured Offer. Choose the listings you want to enrol, set price limits, and let Amazon help keep your prices sharp 24 hours a day, 7 days a week, while you focus on other aspects of your business.
Being featured can accelerate sales by up to 50%.4
4Amazon internal data, WW, 2021
Fulfilment by Amazon (FBA)
Fulfilment for you with a Prime experience
FBA is our storage, shipping, and customer service programme that allows you to benefit from Amazon's unparalleled fulfilment expertise. Simply send your products to our fulfilment centres (FCs) in the UK and Europe and we'll take care of the rest, with a same-day delivery promise to provide a Prime experience for your customers, from order taking to after-sales support.
You can also use Amazon Multi-Channel Fulfilment (MCF) to outsource the management of purchases made on your own direct-to-consumer website, social media and other marketplaces using your Fulfilment by Amazon (FBA) inventory.
You can also use Amazon Multi-Channel Fulfilment (MCF) to outsource the management of purchases made on your own direct-to-consumer website, social media and other marketplaces using your Fulfilment by Amazon (FBA) inventory.
On average, our Selling Partners see a sales uplift of 35%5 when moving their products to FBA, as a result of faster delivery.
€90 credit for inventory shipping fees into the Amazon fulfilment network using the Amazon Partnered Carrier programme or €180 credit towards fulfilment costs when using Amazon Global Logistics.
Exemption for storage utilisation surcharge for one year after the FBA inventory received date and exemption from the low-inventory cost coverage fee (PANEU) for the first year after the first Pan-EU active date in France.
If you use FBA, free storage and customer returns with auto-enrolment in the FBA New Selection programme.
5Figure based on an analysis done in 2019 and 2020 (excluding COVID‐19 impact). It is provided for general reference only and is not specific to any particular ASIN or product category. Actual results may vary depending on a number of factors. Amazon does not guarantee any particular outcome for your business if you use the FBA service.
Advertising
Showcase your products and your brand
Help customers find your business by creating Sponsored Products and Sponsored Brands ads that display across multiple locations on the Amazon storefront. Easily create your advertising campaigns and only pay when customers click on your ads. You can track the performance of your ads using metrics such as the number of page views, clicks, and sales.
Want to promote your products in another way? Try creating 7-Day Deals in the Amazon store or consider Amazon Vouchers.
Want to promote your products in another way? Try creating 7-Day Deals in the Amazon store or consider Amazon Vouchers.
Products saw an average weekly +30% increase in glance views and +50% lift in units ordered within the first year after launching a Sponsored Products campaign.6
€45 credit to create Sponsored Products ads
€45 credit to create Amazon Vouchers
6Amazon internal data
Get started with over €47,250 in incentives
Get up to 10% back on branded sales
We invest in new brands on Amazon. Enrol your brand in Amazon Brand Registry to take advantage of the following:
10% back on your first €45,000 in branded sales, then 5% back through your first year until you reach €900,000
€180 credit for Amazon Vine
Advertise, fulfil and grow with confidence
You've put everything into your business, so let's start your Amazon journey with confidence. All new Professional sellers can take advantage of the following:
€90 credit for inventory shipping fees into the Amazon fulfilment network using the Amazon Partnered Carrier programme or €180 credit towards fulfilment costs when using Amazon Global Logistics
If you use FBA, free storage and customer returns with auto-enrolment in the FBA New Selection programme
Exemption from the storage utilisation surcharge for one year after the FBA inventory received date and exemption from the low-inventory cost coverage fee (PANEU) for the first year after the first Pan-EU active date
€45 credit to create Sponsored Products ads
€45 credit to create Amazon Vouchers
Over €47,250 in incentives
Amazon selling programme
Your incentive
How to get it
Fulfilment by Amazon (FBA) incentives
€90 credit for shipping fees into the Amazon fulfilment network
Use the Amazon Partnered Carrier programme to send eligible products into the Amazon fulfilment network within 90 days of listing. The credit expires one year after the date on which the first FBA inventory is received, if unused. Learn more.
€180 credit for fulfilment costs
Use Amazon Global Logistics (AGL) to send eligible products into the Amazon fulfilment network within 90 days of listing. The credit expires one year after the date on which the first FBA inventory is received. Learn more.
Other Fulfilment by Amazon (FBA) programmes
Free storage, liquidations and customer returns with auto-enrolment in the FBA New Selection programme
Send eligible new-to-FBA products into the Amazon fulfilment network within 90 days of listing for auto-enrolment in the FBA New Selection programme. Learn more.
Exemption from low inventory cost coverage fee (PANEU)
Professional sellers who are new to Pan-EU will be exempt from low inventory cost coverage fee (PANEU) for the first year following the first Pan-EU active date. Learn more.
Exemption from storage utilisation surcharges
Send eligible products into the Amazon fulfilment network. The exemption expires one year after the date on which the first FBA inventory is received. Learn more.
Advertising incentives
€45 credit
Create a Sponsored Products ad for an eligible product within 90 days of listing. The credit will appear in the Amazon Ads Campaign Manager within two weeks of completing the requirements for Sponsored Products. The credit expires 30 days after it is applied to your account. Learn more.
€45 credit
Create a Voucher for an eligible product within 90 days of listing. The credit expires one year after the first voucher is created. Learn more.
Frequently Asked Questions
What is the Amazon New Seller Guide?
The New Seller Guide is a set of services aimed at helping emerging sellers expand their business in Amazon stores across Europe. These services include brand development, logistics, pricing, and promotional strategies.
The New Seller Guide includes the following services: Brand Registry, A+ Content, Vine, Fulfilment by Amazon, Automated Pricing, and Advertising.
The New Seller Guide includes the following services: Brand Registry, A+ Content, Vine, Fulfilment by Amazon, Automated Pricing, and Advertising.
Is the New Seller Guide also useful for existing Amazon sellers?
Yes, the New Seller Guide is beneficial for both new and existing Amazon sellers.
Existing sellers have the option to sign up for a Professional selling account and to access various services to enhance their visibility and protect their brand.
Existing sellers have the option to sign up for a Professional selling account and to access various services to enhance their visibility and protect their brand.
How does Amazon promote New Sellers?
Amazon promotes New Sellers by offering various services that can help them increase sales, optimise listings, enhance engagement, find fulfilment solutions, automate processes, and more.
Sellers who adopt services in the New Seller Guide can take advantage of over €47,250 in New Seller Incentives.
Sellers who adopt services in the New Seller Guide can take advantage of over €47,250 in New Seller Incentives.
Are the New Sellers Guide and the Perfect Launch Programme the same?
The Perfect Launch Programme is the earlier version of the New Sellers Guide, providing valuable services and benefits to New Sellers as they navigate their introduction to the Amazon e-commerce.
What are the incentives and benefits of the Amazon New Seller Guide services?
Amazon offers incentives to New Sellers to help them get into e-commerce. By enrolling in Amazon Brand Registry, you can receive up to 10% back on your first €45,000 in branded sales, then 5% back throughout your first year until you reach €900,000 in sales.
You can also make the most of credit for advertising and fulfilment. You can see the detailed list of New Seller Incentives here.
You can also make the most of credit for advertising and fulfilment. You can see the detailed list of New Seller Incentives here.
Is the New Seller Incentive Programme part of the Amazon New Seller Guide services?
Yes, by exploring the services in the New Seller Guide, you can make the most of New Seller Incentives.
Who qualifies for Amazon's New Seller Incentives Programme?
The New Seller Incentives are divided into Brand Registry benefits, Fulfilment by Amazon (FBA) benefits, and Advertising benefits, which are exclusively available to professional sellers and determined based on when you listed your first buyable ASIN. Amazon reserves the right to determine benefit eligibility, and the incentives are subject to applicable Terms and Conditions.
Each selling programme offers unique methods for accessing these benefits:
- Brand owner benefits: New Sellers who complete Brand Registry within six months of listing the first offer and are identified as the first brand owner with Amazon Brand Registry qualify for the benefits.
- Fulfilment by Amazon (FBA) benefits: New Sellers who create and send their first Fulfilment by Amazon (FBA) shipment to an Amazon fulfilment centre within 90 days of listing their offer qualify for the benefits.
- Advertising benefits: New Sellers who use Sponsored Products and Amazon vouchers within 90 days of listing their offer qualify for the benefits.
Each selling programme offers unique methods for accessing these benefits:
- Brand owner benefits: New Sellers who complete Brand Registry within six months of listing the first offer and are identified as the first brand owner with Amazon Brand Registry qualify for the benefits.
- Fulfilment by Amazon (FBA) benefits: New Sellers who create and send their first Fulfilment by Amazon (FBA) shipment to an Amazon fulfilment centre within 90 days of listing their offer qualify for the benefits.
- Advertising benefits: New Sellers who use Sponsored Products and Amazon vouchers within 90 days of listing their offer qualify for the benefits.
How can I claim incentives as an Amazon New Seller?
The benefits from the incentives will be reflected as credits, which you can review on the New Seller Incentives dashboards. The timing of benefit disbursement varies according to the programme. You can find detailed information for each here.
Is there a fee to join Amazon’s New Seller Guide services?
No, there are no additional costs associated with accessing the New Seller Guide services apart from signing up for a Professional selling account.
What is the registration process for Amazon's New Seller Guide services?
To register for Amazon's New Seller Guide services, you should begin by signing up for a Professional selling account. This grants you access to features such as setting dynamic prices with Automated Pricing, enrolling products for Fulfilment by Amazon (FBA), creating ads through Sponsored Products, and participating in seven-day offers and coupons.
Additionally, you can protect your brand by registering with Amazon Brand Registry, which provides benefits like A+ Content, product enrolment in Amazon Vine, and the ability to create Sponsored Ads.
Additionally, you can protect your brand by registering with Amazon Brand Registry, which provides benefits like A+ Content, product enrolment in Amazon Vine, and the ability to create Sponsored Ads.
How can Amazon's New Seller Guide Programme help increase sales?
The services provided by Amazon's New Seller Guide play a vital role in boosting sales in various ways. For example, A+ Content can encourage customers to make repeat purchases. Additionally, brands using Amazon Vine can create excitement and receive high-quality customer reviews, which helps build trust among potential buyers.
Moreover, services like Fulfilment by Amazon (FBA) help our selling partners speed up order fulfilment and deliver products promptly to customers. Sponsored Products can also increase product visibility and provide access to useful performance metrics. Furthermore, Automated Pricing allows sellers to quickly adjust prices in response to competitor activity, increasing their chances of securing the Featured Offer position.
Moreover, services like Fulfilment by Amazon (FBA) help our selling partners speed up order fulfilment and deliver products promptly to customers. Sponsored Products can also increase product visibility and provide access to useful performance metrics. Furthermore, Automated Pricing allows sellers to quickly adjust prices in response to competitor activity, increasing their chances of securing the Featured Offer position.
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