PERFECT LAUNCH PLAYBOOK AND NEW SELLER INCENTIVES

Sell more with the Perfect Launch Playbook

Sellers who use the services offered in the Perfect Launch Playbook can benefit from more than 47,250 euros' worth of incentives for new sellers.
€39 (excl. VAT) per month + referral fees
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What is the Perfect Launch Playbook?

Speed matters in business — and for Amazon sellers, the first 90 days are particularly important. That's why we created the Perfect Launch Playbook, a set of brand, logistics, pricing, and promotional services based on data science and designed to stimulate growth for new sellers.

The Perfect Launch Playbook will also help you to accelerate your growth on Amazon storefronts across Europe. Activate new European storefronts in a few clicks using our new European Expansion Accelerator tool.

The playbook is simple: start by registering with a Professional seller account.
Professional selling partners can:
Adjust prices quickly with Automated Pricing
Sign up for Fulfilment by Amazon (FBA), register products, and send inventory to Amazon
Create Sponsored Products ads
Create Lightning Deals
Create Amazon coupons
If you are a brand owner, you can:
Enrol your brand in the Amazon Brand Registry
Create and add A+ content to your product pages
Add products to Amazon Vine
Create Sponsored Brands ads
While exploring these services, you can benefit from over 47,250 euros' worth of incentives for new sellers.
BRAND REGISTRY

Protect and develop your brand

The Amazon Brand Registry is a programme designed for brand owners to protect their intellectual property, manage the accuracy of their products on sale, and expand their business, free of charge.

In addition, brands enrolled in Brand Registry have access to an exclusive set of tools and brand support programmes that enable them to boost their visibility and brand sales on Amazon.
New professional sellers who enrol a brand in Brand Registry get 10% back on their first €45,000 in branded sales, then 5% back though the first year until they reach €900,000.

A+ CONTENT

Boost your sales with better product pages

Once you have enrolled your brand in Amazon Brand Registry, you can use A+ content to showcase your products and tell your story on Amazon product detail pages. Use A+ content to add videos, enhanced images, and product comparison tables to inform and inspire customers. Then, run A/B tests on your content to determine which titles, images, and product descriptions generate the most sales.
Basic A+ content can encourage repeat purchases and help increase sales by up to 8%2
2Amazon internal data
VINE

Boost engagement with product reviews

Create buzz and increase sales for a brand enrolled in Amazon Brand Registry by using Amazon Vine, a service for generating high-quality customer reviews from trusted Amazon reviewers. Simply register a product with Vine and provide free products to reviewers, who can then better advise and inspire customers.
FULFILMENT BY AMAZON (FBA)

Fulfilment for you with a Prime experience

FBA is our storage, shipping, and customer service programme that allows you to benefit from Amazon's unparalleled fulfilment expertise. Simply send your products to our fulfilment centres (FCs) in the UK and Europe and we'll take care of the rest, with a same-day delivery promise to provide a Prime experience for your customers, from order taking to after-sales support.
On average, our selling partners see a 35%* increase in sales when they use FBA for their products, thanks to faster delivery.
New sellers who sign up for FBA, enrol a product and send inventory to Amazon get €90 credit for shipping fees to the Amazon fulfilment network and free storage and customer returns with auto-enrolment in the FBA New Selection programme. They can also get a €180 credit towards fulfilment costs when using Amazon Global Logistics, and they can get an exemption for storage utilisation surcharges for one year from the date the FBA inventory is received and for low inventory cost coverage fee (PANEU) for the first year following the first Pan-EU active date.
*This figure is based on an analysis carried out in 2019 and 2020 (excluding the impact of COVID‐19). It is provided for general reference only and is not specific to any particular ASIN or product category. Actual results may vary depending on a number of factors. Amazon does not guarantee any particular outcome for your business if you use the FBA service.
AUTOMATED PRICING

Adjust pricing quickly and automatically

Our free Automated Pricing tool can help you adjust your prices quickly and automatically against your competition to help your chance of becoming featured. Choose the listings you want to enrol, set price limits, and let Amazon help keep your prices sharp 24 hours a day, 7 days a week, while you focus on other aspects of your business.
Being featured can accelerate sales by up to 50%.4
4Amazon internal data, WW, 2021
ADVERTISING

Showcase your products and your brand

Help customers find your business by creating Sponsored Products and Sponsored Brands ads that display across multiple locations on the Amazon storefront. Easily create your advertising campaigns and only pay when customers click on your ads. You can track the performance of your ads using metrics such as the number of page views, clicks, and sales.
Want to promote your products in another way? Try creating 7-Day Deals on the Amazon storefront, or consider Amazon coupons.
Products posted an average weekly increase of 30% in page views and a 50% jump in units ordered in the first year following the launch of a Sponsored Products campaign.5
Eligible new Professional sellers can get €45 credit towards Sponsored Products ads for up to 90 days after listing, along with €45 credit for Amazon Vouchers to offer customers sales promotions.
5Amazon internal data
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Incentives for new selling partners
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Get started with over €47,250 in incentives

Get up to 10% back on branded sales

We invest in new brands on Amazon. Enrol your brand in Amazon Brand Registry to take advantage of the following:
10% back on your first €45,000 in branded sales, then 5% back through your first year until you reach €900,000
€180 credit for Amazon Vine

Advertise, fulfil and grow with confidence

You've put everything into your business, so let's start your Amazon journey with confidence. All new Professional sellers can take advantage of the following:
€90 credit for inventory shipping fees to the Amazon fulfilment network using the Amazon Partnered Carrier programme or €180 credit towards fulfilment costs when using Amazon Global Logistics
If you use FBA, free storage and customer returns with auto-enrolment in the FBA New Selection programme
Exemption from storage utilisation surcharge for one year after the date the FBA inventory is received and from the low inventory cost coverage fee (PANEU) for the first year following the first Pan-EU active date
€45 credit to create Sponsored Products ads
€45 credit to create Amazon Vouchers
See below for a full list of incentives for new sellers and how to qualify. Incentives for new sellers are subject to the applicable terms and conditions. Visit Seller Central for more details.
Illustration of a data scientist optimising seller growth opportunities on a large touch screen

Over €47,250 in incentives

Amazon selling programme

Your incentive

How to get it

Brand Registry incentives
10% back on your first €45,000 in branded sales, then 5% back through your first year until you reach €900,000
Enrol your brand in Amazon Brand Registry within six months of listing your first eligible product. The bonus expires 12 months after you graduate (whether by reaching the cap or completing the one-year eligibility period) from the programme. Learn more.
€180 credit
Enrol your brand in Amazon Brand Registry within six months of listing your first eligible product, then enrol a product in Vine within 90 days of becoming eligible for brand benefits (the latter date of when you completed Brand Registry enrolment and listed your first offer). The credit will expire after one year from the date you become eligible for the benefit, if unused. Learn more.
Fulfilment by Amazon (FBA) incentives
€90 credit for shipping fees into the Amazon fulfilment network
Use the Amazon Partnered Carrier programme to send eligible products into the Amazon fulfilment network within 90 days of listing. The credit expires one year after the date on which the first FBA inventory is received, if unused. Learn more.
€180 credit for fulfilment costs
Use Amazon Global Logistics (AGL) to send eligible products into the Amazon fulfilment network within 90 days of listing. The credit expires one year after the date on which the first FBA inventory is received. Learn more.
Other Fulfilment by Amazon (FBA) programmes
Free storage, liquidations and customer returns with auto-enrolment in the FBA New Selection programme
Send eligible new-to-FBA products into the Amazon fulfilment network within 90 days of listing for auto-enrolment in the FBA New Selection programme. Learn more.
Professional sellers who are new to Pan-EU will be exempt from low inventory cost coverage fee (PANEU) for the first year following the first Pan-EU active date. Learn more.
Send eligible products into the Amazon fulfilment network. The exemption expires one year after the date on which the first FBA inventory is received. Learn more.
Advertising incentives
€45 credit
Create a Sponsored Products ad for an eligible product within 90 days of listing. The credit will appear in the Amazon Ads Campaign Manager within two weeks of completing the requirements for Sponsored Products. The credit expires 30 days after it is applied to your account. Learn more.
€45 credit
Create a Voucher for an eligible product within 90 days of listing. The credit expires one year after the first voucher is created. Learn more.
The Amazon Selling Partner app

Manage your online business on the go

The Amazon Seller app allows you to manage online business details remotely by creating listings, tracking sales, fulfilling orders, responding to customers, and more — all from your mobile device.
Click here to download the Amazon Seller app on the Apple App Store
Click here to download the Amazon Seller app on Google Play
man on his phone using the Amazon Seller app

Start selling
today

Selling on Amazon allows you to reach tens of millions of buyers, whether you’re selling one item or millions. Your account configuration is set to sell across Europe.
€39 (excl. VAT) per month + referral fees
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Just have a few items to sell?
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