SELLING PARTNER PROGRAMME
Focus on achieving your goals with our Strategic Account Services programmes
Already selling on Amazon? Our Strategic Account Services will connect you with a Marketplace Consultant; a trusted expert at Amazon.
What your Marketplace Consultant can do for you
Expert strategic advice
Plan your Amazon journey with support from an expert who will help you understand the intricacies of selling on Amazon
Customised recommendations
Identify opportunities in order to develop customised strategies for your business in areas such as order fulfilment, conversion, marketing and product expansion.
Aim for success with one of our growth programmes
Whether you're looking to master the basics of Amazon or get in-depth sales support, we have two programmes tailored to different business needs
Programme
Essentials
Limited advisory service focused on 1 to 2 priorities at a time. It offers responsive support to small- and medium-sized businesses that are focused on short-term growth.
Dedicated Marketplace Consultant providing a limited service
Consultant response time: <48 hours
Business review every two months
Setting of short-/medium-term goals
A selection of tailored reports
€700 per month
+0.7% of your monthly sales turnover
The fees are capped at €2500.
Minimum contract of 6 months.
Minimum contract of 6 months.
Programme
Pro*
Full advisory service focused on 2 to 3 priorities at a time. It offers proactive support to large businesses focused on medium- and long-term growth.
Dedicated Marketplace Consultant providing a full service
Consultant response time: <24 hours
Business review every month
Setting of long-term goals
Full access to customised reports
Support for global expansion
Access to pilots and beta releases
Dedicated problem-solving support
€1600 per month
+0.3% of the monthly sales turnover
Fees capped at €5500.
Minimum contract of 6 months.
Minimum contract of 6 months.
*Formerly known as Amazon Selling Partner 360
odG
PRO PLAN
The Strategic Account Services programme is a great help in the growth of my businessHenri DidierFounder, odG
What our Strategic Account Services programmes offer
Take a closer look at how each of the Essentials and Pro programmes can help you drive business growth, extend your reach and expand.
Programme
Essentials
Programme
Pro
Catalogue optimisation
Get the tools you need to explore new product expansion opportunities in depth, and receive advice on how to improve the quality of your ads to drive sales conversion and attract new customers.
Management of customer reviews
Limited support
Evaluation of product performance
Optimisation of ads and searches
Pricing analyses and tools
Limited support
Comparative analysis of brands
360° image download
In-depth analysis from the Voice of the Customer
Automated pricing tools
Shipping and logistics
Receive expert advice on your logistics system and access information and tools that will help you reduce costs, increase efficiency and improve order processing and delivery.
Fulfilment by Amazon (FBA)
Fulfilment by seller
Seller Fulfilled Prime (SFP)
Pan-European fulfilment programme (PanEU)
Heavy and bulky programme
Inventory management
Multi-Channel Fulfilment (MCF)
Expansion
Expand your business to reach new international and professional customers. With our knowledge, we can speed up this process and help you overcome the challenges you will encounter.
Global expansion and launch on a new marketplace
Limited to 5 European marketplaces*
Amazon global shipping programme
Amazon Business
*The five European countries are the United Kingdom, Germany, France, Italy and Spain
Marketing
Receive advertising advice** and strategic information on offers, promotional events and coupons, which will boost product visibility, increase advertising traffic and help you generate more sales.
Sponsored products
Sponsored brands
Display ads
Amazon DSP
Scheduling of offers and coupons
Analysis of promotion performance
The best offers for major events
Limited to 5 European marketplaces*
Support with solving problems related to offers
*The five European countries are the United Kingdom, Germany, France, Italy and Spain
**Access to advertising specialists to obtain specific (advertising) information and recommendations is subject to eligibility criteria
**Access to advertising specialists to obtain specific (advertising) information and recommendations is subject to eligibility criteria
Brand
Protect your brand on Amazon, get information about your customers and work with us to improve your brand presence on Amazon.
Brand Registry
Brand Storefront
Enhanced brand content (A+)
Customer review programme (Vine)
Data and information on the brand
Limited support
Amazon Transparency Programme
Fight against counterfeiting (Project Zero)
We have achieved a lot since our launch.
+3000
More than 3000 supported selling partners are selling in Europe
+950
More than 950 new brands have been registered in the Brand Registry
+750
More than 750 selling partners have earned Climate Pledge Friendly badges for their products
Pricing
In 2022, selling partners who joined Strategic Account Services saw 20% more growth than unsupported selling partners in Europe.
The fees table shows the cost breakdown for each programme. The fees for both programmes are capped. The Essentials programme is capped at €2500/month and the Pro programme is capped at €5500.
The fees table shows the cost breakdown for each programme. The fees for both programmes are capped. The Essentials programme is capped at €2500/month and the Pro programme is capped at €5500.
*Since this number is an average, it does not represent the exact growth that your business could achieve, as it will depend on your contribution and various other external factors
**The total monthly value of your products sold in Amazon storefronts in the UK and the EU, including the item price and any shipping, gift wrap or other charges, for the month prior to the month in which the invoice will be issued.
**The total monthly value of your products sold in Amazon storefronts in the UK and the EU, including the item price and any shipping, gift wrap or other charges, for the month prior to the month in which the invoice will be issued.
EXAMPLE OF ESSENTIALS PROGRAMME PRICING
Monthly sales turnover**
€60,000
€700
Essentials programme monthly fees
+
0.7%
of your monthly sales turnover
Total monthly fee
€1120
EXAMPLE OF PRO PROGRAMME PRICING
Monthly sales turnover**
€500,000
€1600
Pro programme monthly fees
+
0.3%
of your monthly sales turnover
Total monthly fee
€3100
FAQ
General information
1. What are Strategic Account Services programmes?
Strategic Account Services are a range of account management programmes that provide selling partners with advice through a Marketplace Consultant to enable them to expand on Amazon. We recently rebranded our Amazon Selling Partner 360 service, which is now called Strategic Account Services (Pro Plan).
2. What is the difference between the Essentials programme and the Pro programme?
Our programmes are designed to meet your specific needs. The Essentials programme targets small- and medium-sized businesses looking for a scaled-back service delivered by a Marketplace Consultant who will provide advice on the business components of your Amazon Marketplace. As part of your business review every two months, your Marketplace Consultant will examine your company's performance and the progress made on defined action points and update you on the month's top themes. In the meantime, your Marketplace Consultant will be contactable via email.
The Pro programme is our most comprehensive service offer, with a more customised service provided by a dedicated Marketplace Consultant, including holistic advice, access to analyses and reports, monthly business reviews and support for global expansion based on your needs. In addition, a dedicated expert will help you solve your operational problems. In the meantime, your Marketplace Consultant will be contactable via phone or email.
The Pro programme is our most comprehensive service offer, with a more customised service provided by a dedicated Marketplace Consultant, including holistic advice, access to analyses and reports, monthly business reviews and support for global expansion based on your needs. In addition, a dedicated expert will help you solve your operational problems. In the meantime, your Marketplace Consultant will be contactable via phone or email.
3. What are the eligibility requirements for the programmes?
We review every application for Strategic Account Services programmes before accepting it. We take into account business maturity and sales turnover on Amazon, alongside other factors. If your application is not initially approved, you may become eligible in the future as you continue your Amazon journey.
4. If I don't own a brand, can Strategic Account Services help me?
Yes, the programmes are designed to help brand owners and resellers who list their products on Amazon storefronts. Your Marketplace Consultant will help you identify and prioritise strategic initiatives based on your business needs.
5. Do Strategic Account Services programmes cover my UK and EU accounts?
Yes, our programmes offer support from a Marketplace Consultant for expansion and growth in storefronts in the UK and the EU.
6. How will I be charged if I sell on multiple marketplaces in the EU/UK?
If you have a unified account, you will only be billed once, regardless of how many storefronts in the EU/UK you sell in. If you have separate accounts for each storefront, you can choose the accounts we handle and you will be charged separately for the selected accounts.
7. Will Strategic Account Services programmes contribute to growth outside of the UK and the EU?
Amazon operates in numerous geographical areas with account management structures to support sales in the countries in question. If you have subscribed to the Pro programme and meet the eligibility criteria, your Marketplace Consultant will be able to tell you about new market opportunities and connect you with teams that can help you grow outside of the UK and the EU, working closely with the international sales team. Once you've prepared to expand, you'll need to work with account managers and sign up to programmes for local selling partners (if desired) in the relevant geographical area to expand your business. Separate fees may apply for participation in other programmes for partners in other geographical areas. This does not apply to the Essentials programme.
8. I have multiple seller accounts. Can I work with just one Marketplace Consultant to help me with all of my accounts?
Selling partners should register each account separately in Strategic Account Service programmes. Depending on the Marketplace Consultant's capacity, you may or may not be able to work with a single Marketplace Consultant across all of your accounts. We'll work closely with you to determine the best way to manage your multiple accounts.
9. I am already working with several account managers at Amazon. Why should I pay for this service?
If you join one of our Strategic Account Services programmes, your Marketplace Consultant will advise you on specific topics based on your needs. You will be able to 1) work together on your strategy for the duration of the service (with no time limits), 2) get support on more than one programme or feature in particular, 3) receive information proactively if growth opportunities arise for your account (e.g. marketing, catalogue optimisation, pricing, brand tools), 4) have access to full reports and analyses (unlimited for the Pro programme only) and 5) be informed of the latest beta releases and pilots (for the Pro programme only). As part of the Pro programme, you will also work with an expert dedicated to solving operational problems and with a Marketplace Consultant who will support you on strategic topics.
10. Do Strategic Account Services programmes help to expand the businesses of the selling partners?
We're constantly monitoring the growth and satisfaction of our selling partners and use this monitoring to shape the future of our programmes. We invite you to read the case studies regarding the positive experiences of other selling partners by clicking here.
11. I am having issues with my Amazon account. Can I get help before signing up?
You can use your access to the Selling Partner Support service regardless of whether you are signed up or not. Do not hesitate to use this service if necessary. Once you sign up for one of our programmes, you'll have access to a Marketplace Consultant to help you grow. As for the Pro programme, this includes a premium service with an expert dedicated to solving your operational problems (see question 12 in the FAQs for more details).
12. If I sign up for one of the Strategic Account Services programmes, can I expect to receive different or preferential treatment with respect to Amazon policies?
No. Amazon policies are the same for all selling partners and are applied in the same way whether you are signed up to our programmes or not. All selling partners have access to Selling Partner Support and receive the same support, regardless of whether they are signed up to one of the Strategic Account Services programmes or not.
13. Can I switch from one programme to the other for different levels of support?
We will recommend the programme that best suits your needs. If you are signed up to a programme but need additional support or want to work on more action points than are offered under your current programme, we can enable you to switch to a different programme, if desired. If you have any questions, contact your Marketplace Consultant.
14. What will my first month with the Essentials programme look like?
As part of the Essentials programme, your Marketplace Consultant will contact you to schedule an introductory phone call and a launch meeting, where you will define your main growth driver. Next, we will guide you by providing training and sharing analytical reports with you in order to identify strategic recommendations for your account, with concrete action points. We will work together on an ongoing basis to improve your performance on Amazon and examine your progress as part of our business reviews every two months. In the meantime, your Marketplace Consultant is always contactable via email.
15. What will my first month with the Pro programme look like?
As part of the Pro programme, your Marketplace Consultant will call you to organise a welcome meeting. During this meeting, you will meet and get to know our expert dedicated to solving operational problems. You will receive a welcome pack with the most important information, webinars and programme guides. During your second week, we'll assess the current performance of your Amazon account and define priority drivers for the coming months. Then, we will delve into your areas of interest by sharing analytical reports with you and developing strategic recommendations for your account, accompanied by concrete action points. We will work together on an ongoing basis to improve your performance on Amazon and examine your progress as part of our monthly business reviews. In the meantime, your Marketplace Consultant will be contactable via phone or email.
Your Marketplace Consultant
16. Can my Marketplace Consultant help me solve existing operational problems in the two programmes?
The goal of your Marketplace Consultant is to provide you with strategic advice, not to work on operational problems. If you participate in the Pro programme, you will receive support from an expert dedicated to solving your operational problems, as well as from your Marketplace Consultant.
17. Will my Marketplace Consultant provide me with support on our Vendor Central account?
No, the programme only covers your seller account.
18. Are Marketplace Consultants Amazon employees?
Yes, all Marketplace Consultants are Amazon employees.
19. What training do Marketplace Consultants receive to help sellers with Strategic Account Services programmes?
All of our Marketplace Consultants receive comprehensive training and have access to teams of internal experts to enable them to provide the best support to selling partners signed up to Strategic Account Services programmes on topics such as order and inventory processing, selection and conversion growth, merchandising and advertising, etc. In addition, our Marketplace Consultants will study your account in detail in order to find the strategy that best suits your specific needs.
20. How do you choose which Marketplace Consultant is assigned to me?
As a selling partner, you cannot choose your Marketplace Consultant. However, our Marketplace Consultants will be assigned to selling partners once their portfolios have been reviewed. We ensure that all Marketplace Consultants are trained to the same high standards and that their portfolio of selling partners is limited in order to guarantee that they are always able to provide an excellent service.
21. Will our Marketplace Consultant stay the same for the duration of our participation in the programme?
While we cannot guarantee that your Marketplace Consultant will not change, we aim to ensure maximum continuity between selling partners and their Marketplace Consultant.
22. What happens if I am unsatisfied with the level of service?
The satisfaction of our selling partners is our top priority. Each quarter, you will receive a satisfaction survey where you can report your concerns. These results are closely analysed by programme managers to ensure that we are providing a high-quality service. You also have the option of requesting a call with a manager at any time to discuss any problems and how we can resolve them.
23. Can I meet my Marketplace Consultant in person?
You can certainly meet your Marketplace Consultant in person, in our offices for example, for business reviews or to discuss actions to be taken in the following months.
Promotions, merchandising and programme opportunities
24. What type of marketing support (promotions) will we receive?
Your Marketplace Consultant can advise you on the types of Amazon offers that exist, including coupons, flash sales, best offers and Star offers. Promotions are not guaranteed as part of your participation in Strategic Account Services programmes, as fees may still apply to certain types of promotions. You do not receive free or discounted promotions as part of your participation in Strategic Account Services.
25. Can my Marketplace Consultant help me to set up promotions?
Yes, your Marketplace Consultant can explain how to set up promotions and show you the different types of promotions available. In some cases, depending on your eligibility, your Marketplace Consultant may put a Star offer in place for you. They can also help you to develop a sales strategy based on your business goals and provide strategic advice, which can improve the chances of your promotion being approved.
26 What information will be provided by the reports that you share?
Depending on your needs, we offer various tailored analyses and reports for the Essentials and Pro programmes. These reports focus on catalogue optimisation, selection and development of products, advertising and promotions, order processing, brand management and sustainable development.
Programme fees and commitment
27. When should I expect to be charged?
You will be charged within the first five calendar days of the month. Your monthly fees are calculated based on the previous monthly sales turnover (based on your previous calendar month's gross sales) on Amazon storefronts in the UK and the EU. The monthly fees are net of taxes and are not refundable.
28. How do I pay my fees?
Fees are paid through your account balance. If the account balance is insufficient to cover the monthly invoice, the remaining fees will be charged to the registered credit card.
29. Can I pay less for fewer services?
Both Strategic Account Services programmes are offers of fixed services that cannot be separated from the programmes at this time.
30. How long do I have to commit to the programme for?
We require selling partners to sign up for Strategic Account Services programmes for at least six months. You can unsubscribe after 6 months by giving a minimum of 30 days' notice. Amazon reserves the right to end your service at any time. There is no maximum time commitment.
Do you want to focus on accelerating the growth of your business?
Send us your application today.
Already selling on Amazon?
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