Help shoppers discover your local products with Amazon

Showcase a selection of your products in the Producers Store at no extra cost and with no long-term obligation. Showcasing your products will expand your business in France and Europe.
Apply to sell in the store
Access a new order channel with no obligation
Selling on allows you to reach millions of shoppers, whether you’re selling one item or millions.
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Add your catalogue at no extra cost
Use the Internet interface or your inventory files to list items quickly on one or more Amazon European sites.
Get help
We can help you by email, phone or chat.
Home delivery - Selling on Amazon France

Select the right fulfilment option

Merchant-fulfilment (set your own delivery times and rates), or use Fulfilment by Amazon.

Tools to showcase your brand

Brand Registry
Amazon Brand Registry
Amazon Brand Registry helps you to protect your registered trademarks on Amazon Click on this link to register and find out which documents you need to provide.
Prime brands - mobile
Amazon Stores and enhanced pages
Share your brand story to increase visibility among shoppers. Create a new shopping experience to showcase your brand and increase traffic to a single Amazon web address.
Sponsored brands - mobile
Sponsored products
Sponsored products are keyword ads that promote your product listings on
Lightning Deals
Lightning Deals are limited-time promotional offers available on the Lightning Deals tab on, one of Amazon's most visited pages.
Apply to sell in the store

Frequently Asked Questions

How do I sell in the Producers Store?
Apply now using the link above. If your business meets all of the requirements, you will receive a registration link (or a confirmation email if you are already an Amazon seller).
What categories are available in the Producers Store?
The store is currently open to the Food and Beverage categories including Beers, Wines and Spirits.
What are the catalogue integration requirements?
Do I need an EAN code?
No. If you are a brand owner, you can register in the Amazon Brand Registry or apply for an EAN exemption from your seller account. If you do not have a product ID, visit the GS1 standards website for more information.

Can I sell fresh produce on Amazon?
Yes. Fresh and frozen produce is eligible for sale on Amazon through the seller-fulfilled programme (in compliance with current European regulations).

How do you create a page for products sold in batches?
Batches, gourmet baskets, and boxes must have their own EAN codes. If you are an own brand and are exempt, you can create batches as a new product.

What are the product image requirements?
Product images must meet the following requirements:
- Main images must have a white background
- Main images must not include text, logos, borders, or graphics over the top of images (watermarks)
- Main images must show the products without accessories, alone or worn by a model
- Main images must show the entire product that is for sale (occupying at least 85% of the image)
- Main images must not be blurry or pixilated, have jagged edges, or be cropped by the edge of the image frame
- Main images must be in colour
What are the product delivery requirements?
Can I use a relay point?
No. When you use the merchant-fulfilled method, all products must be shipped to the end customer’s home address via a tracked delivery method with a tracking number.

How many days do I have to deliver my products after a customer places an order?
Amazon customers like to receive their products as soon as possible. You can set up your delivery times yourself. Products must be delivered within 30 days of the order date, unless you have agreed a delivery time of more than 30 days with the customer. Customers need to know when their order will be delivered, so it's important that estimated delivery times are accurate.

Can my products be sold on Amazon Prime?
Yes. FBA products get the Prime badge. Once your listing gets Prime status, it is visible to Amazon’s most loyal customers who choose Prime products for the fast-delivery options.

What are is the expiry date for FBA products?
Products with an expiry date are eligible for FBA as long as perishable food and beverage items have a minimum remaining shelf-life of 105 days upon receipt at the fulfilment centre. Items with a shelf-life of fewer than 45 days cannot be sold as FBA.
Other conditions for selling on Amazon
What are the requirements to sell on Amazon?
Your account must meet the following performance indicators:
  • A faulty order percentage of less than 1%
  • A cancellation percentage of less than 2.5%
  • A late dispatch percentage of less than 4%
Do I need approval to sell organic products?
Yes. In order to sell organic products, you must have a valid and up-to-date organic certification according to EU Regulation 834/2007.
Where can I find help once I sign up?
Seller Central Help: Amazon selling partners can get help with selling and managing their business from the “help” button in their account.
Seller University: Videos and educational resources for selling on Amazon.
Need more information?
If you have any other questions, go to the Selling on Amazon, Q&A, or Fulfilment by Amazon page.
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