Sell internationally with Amazon France

Access hundreds of millions of customers around the world with Amazon Global Selling

Already selling on Amazon?

Expand internationally


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Accelerate your international sales with the Amazon Global Selling programme in France.

Accelerate your global sales with Amazon

With over 200 million paid Prime members globally and hundreds of millions of active customer accounts worldwide, you can leverage Amazon’s global scale using Amazon’s state-of-the-art international logistics capabilities.

Grow and diversify your sales

Reduce low sales periods by taking advantage of peak seasons in other countries.
Grow and diversify your sales

Where to expand

North America

Access the world's largest economy without having to set up a business entity in the US. Don’t miss out on hundreds of millions of new customers!


Amazon Australia is an exciting new store with high potential for Selling Partners. It will allow you to create a new revenue stream and grow your customer base whilst leveraging the Amazon website and logistics.


Be part of the world’s third-largest economy, with 71% of Japanese shoppers making purchases online. And you don't need to speak Japanese — Amazon offers many language support options to help you manage your business.
Selling Partners* who are based out of Europe saw their sales on grow to over 30% of their sales in Amazon's stores in Europe in the first year of launch. This further accelerated to over 50% of European sales in the second year.

See how other sellers expanded globally

*Analysis based on Selling Partners who are registered in Europe, who launched on between 2017-19, and generated at least $100k sales in 2019 in Amazon’s stores in Europe.


Get answers to Frequently Asked Questions about using Amazon for e-commerce.
What is Amazon Global Selling?
Amazon Global Selling is a resource that selling partners can use to grow their business internationally, by taking advantage of Amazon's global logistics capabilities. You can reach millions of active customers around the world, increase and diversify your sales, and take advantage of peak periods in other countries.
Who can use Amazon Global Selling?
Any Amazon selling partner who wants to expand internationally can use Amazon Global Selling. If you're not a seller on Amazon yet, you can create your seller account and start your online journey here.
Are there language and currency considerations for international ads?
When planning to create international ads, you should assess whether your business can operate in the local language so that you can provide effective customer support and position your products. However, you can explore options like using services like the Fulfilment by Amazon (FBA) service, where our team will handle customer support for you, or using resources like the Seller Central Language Switcher.

Regarding currency, you can either open an account in the country where you want to sell or use the Amazon Currency Converter for Sellers (ACCS), which allows you to be paid into your local bank account in the local currency, provided you have a bank account in a country supported by Amazon.

You can learn more in our Amazon Global Selling guide.
What are the benefits of selling internationally from Amazon France?
Selling globally from France can provide numerous benefits to your online business.

International selling has the potential to increase your sales and improve the visibility of your brand, by giving you access to a vast international customer base. In addition, it allows your business to be exposed to the largest economy in the world and to target high-potential customers.
What do I need in order to register as a seller on Amazon Global Selling?
Complete the following steps to register as a seller on Amazon Global Selling:

1. Create your Amazon seller account.
2. Go to the "Sell Globally" page in your existing account.
3. Create a seller account in the region where you want to sell.
4. Promote your offers in new markets.
How do I sell on Amazon in several countries from France?
In order to sell to multiple countries from France using Amazon Global Selling, it's important to understand the requirements, including taxes and regulations, as well as the strategic considerations for entering a new market.

Because Amazon operates 16 different online storefronts around the world, you have the opportunity to expand your business presence and sell to millions of customers worldwide. To achieve this, you will need to: develop a marketplace strategy, select the products you wish to sell, adjust your prices according to international competition, optimise the fulfilment of your orders with services such as the Multi-Channel Fulfilment service, and register your products for international ads.

Follow this link to learn more about creating international listings.

Get ready for global selling

Yes, you can do it–and we're here to help. Learn how to expand successfully.

Already selling on Amazon in Europe?

Expand internationally


New to Amazon?

Get started


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