Become an
Amazon seller

Whether you have an established e-commerce business, a great idea for a new product, or you just have a passion for selling, here’s how to take that next step with Amazon.
€39 (excl. VAT) per month + referral fees
More than €47,250 in benefits reserved for new brands!
Launch on Amazon today and benefit from various incentives to help you get started, including a 10% bonus on your first €45,000 in branded sales, followed by a 5% bonus through the first year until you reach €900,000, which is a bonus value of up to €47,250!*
*Incentives for new sellers are subject to the applicable terms and conditions. Visit Seller Central for more details.

On average, selling partners who use the FBA service in France see their sales increase by 36%*.

* This figure is based on per-channel data analysis from Q4 2019 to Q4 2020 (excluding Q2 2020 in light of the impact of COVID-19). It is provided for general reference only. It does not reflect data updated in real time and is not specific to an ASIN or product category. Actual results may vary depending on a wide range of factors including, but not limited to, seasonality, selling price, or the existing shipping solution. Amazon does not guarantee any particular outcome for your business by using FBA.
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Reach millions of

B2B and B2C buyers. Brand owners and resellers. They all sell on Amazon for a reason: hundreds of millions of customers shop in our stores around the world.
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Deliver smiles

Leave shipping, returns and customer service to us with Fulfilment by Amazon (FBA). Want to take care of shipping yourself? You can do that too.
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Make money

Choose from flexible selling plans, product categories, and shipping options that fit your business needs.
Just have a few items to sell?
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Incentives for new selling partners

Start selling with €47,250 in incentives

Ready to sell on Amazon? As a new seller you can benefit from a range of sales incentives.
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10% discount on your first €45,000 in brand sales, followed by 5% discount in the first year until the total value of the discount reaches €47,250.
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€90 credit for inventory shipping fees into the Amazon fulfilment network using the Amazon Partnered Carrier programme or €180 credit towards fulfilment costs when using Amazon Global Logistics.
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If you use FBA, free storage and customer returns with automatic enrolment on the FBA New Selection programme
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Additional credit: €180 for customer reviews on Amazon Vine, €45 for sponsored product ads and €45 for Amazon vouchers.
*Only applicable if you register your brand in the Amazon Brand Registry


Get answers to Frequently Asked Questions about using Amazon for e-commerce.
How can I start selling on Amazon?
It’s very simple. To start selling on Amazon, follow the steps below:
  • Firstly, choose your selling plan based on the number of products you think you will sell each month. We offer two types of plan: Individual and Professional. We have an easy fee calculator to help you understand how much you can earn with each plan for a certain number of products sold.
  • Next, you will need to complete the registration process. This requires a valid Amazon customer account or business email address, as well as your (or your company’s) credit card details. You will also need to submit a valid ID document (for example, a copy of your passport or national identity card). If you run a company, you'll also need to share your company registration details, including tax certificates (such as a VAT certificate). Lastly, you will need to provide your phone number and bank account details.
  • Once your registration has been completed, you'll have access to yourSeller Central account from which you can manage your business.
  • Next, you'll need to list your products by adding a product ID, SKU, product title, product description, product images, relevant search terms and keywords, and the price of each product.
  • Then you'll need to choose the right fulfilment option to deliver your products to your customers.
  • You’ll then be ready to start selling on Amazon.
Is Amazon right for my business?
The short answer is: yes. The largest household brands sell on Amazon. So do emerging brands that will pop up on your radar soon. Small and medium-sized businesses thrive on Amazon, and they account for more than half of the units sold in our stores worldwide. Whatever your business — and whatever size it is — we're excited about you growing with us. Find your fit and start your online store today.
How long does it take for Amazon to pay its sellers?
We generally hold the proceeds from your sales for a certain number of days after an order has been delivered to ensure that you have sufficient funds to process any refund requests from buyers. We determine the exact number of days based on a general risk assessment and your performance history, the default time being seven days after the delivery date (“DD+7” policy).
How much does it cost to sell a product on Amazon?
The fees you pay depend on your selling plan and the types of products you sell.

Selling plan fees
These are the fees you pay for your selling plan, and they vary depending on which plan you select.
If you choose the Professional selling plan, you incur a flat fee of €39 per month (excluding VAT) plus a minimum referral fee of €0.30 for each item.
If you choose the Individual selling plan, you pay a €0.99 fee plus a minimum referral fee of €0.30 for each item.

Referral fees
These fees are charged per item sold, and they include referral fees (which are a percentage of the selling price and vary depending on the product’s category), and variable closing fees (which only apply to media categories).

Shipping fees
When you fulfil orders yourself, Amazon shipping rates apply. We charge these shipping rates based on the product category and shipping service selected by the buyer.

Fulfilment fees
With Fulfilment by Amazon, you only pay for the services you use, with no minimum inventory, subscription fees or contracts. Ship your products to our fulfilment centres and pay for fulfilment services and storage space used. You can also try FBA and get free shipping, returns, and more.
How much money do Amazon sellers make as beginners?
While there's no one right answer, the fact is that Amazon offers you unlimited growth potential. As soon as you start selling your products, there are multiple ways to grow your business on Amazon.

Immediately after your Amazon seller business has been launched, we offer you numerous tools to help you take your business to the next level. As a brand owner, you can generate more revenue with Perfect Launch while benefiting from Amazon’s new brand bonus and services like FBA.
Do I need an LLC to sell on Amazon?
No. To sell on Amazon, you don't need an LLC (limited liability company). You can start selling immediately under your name as a sole proprietor. A sole proprietorship is fine if you’re just getting started in e-commerce and want to try your hand at selling on Amazon. You can learn more about selling on Amazon through Seller University.
How can I register as a seller on Amazon?
To get started, you will first need to complete your registration. Please ensure you have the following to hand:
  • Business email address or Amazon customer account
  • Chargeable credit card (international cards are also accepted)
  • Valid passport or ID (identity verification protects sellers and customers)
  • Company registration details, including VAT number
Our handy beginner's guide has detailed information on everything you need to know about becoming a seller on Amazon.
Which items need approval to be sold on Amazon?
Some product categories are open to all sellers, while others require a Professional selling account. There are also some product categories that require official approval from Amazon for you to start selling. There are also certain categories of products that cannot be sold by third-party sellers.

Product categories requiring approval to sell on Amazon are as follows:
  • Beer, Wine & Spirits
  • Amazon Device Accessories
  • Defibrillators
  • Fidget Spinners
  • Fire and Smoke Masks
  • Portable Fire Extinguishers
  • Infant Car Seats and Booster Seats
  • Infant Inclined Sleep Product
  • Invisible Ink Pens
  • Personal Electronic Mobility (E-Mobility) Devices
  • Smoke, Carbon Monoxide, and Combustible Gas Alarms
  • Soft Toys
  • String Lights with a Plug
  • Wearable Personal Flotation Equipment
For more detailed information, visit Seller University to learn how to succeed as an Amazon seller.
Who can sell on Amazon?
Anyone can start selling on Amazon! Both emerging brands and some of the largest Fortune 500 companies call Amazon home. Whatever your business — and whatever size it is — with us you can reach the hundreds of millions of customers who visit Amazon to shop every day.

Whether you’re an individual or a professional, you can get started with all the information you need here.
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Start selling today

Selling on Amazon allows you to reach tens of millions of buyers, whether you’re selling one item or millions. Your account configuration is set to sell across Europe.
€39 (excl. VAT) per month + referral fees
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