Prime Day

For Amazon Selling Partners, Prime Day is about more than just boosting sales — it's a great way to build awareness and gain traction on new products.
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Prime Day
Velites Sport
We are a sports brand specialising in the CrossFit market. We started selling on Amazon in 2016. Prime Day has always been an opportunity to build brand awareness and help you to reach an otherwise hard-to-reach audience. It is also an opportunity to benefit from Amazon's marketing investment!
Velites SportSelling partners

Why schedule promotions during Prime Day?

In 2022, Prime members purchased over 300 million items worldwide, making it the biggest Prime Day event in Amazon history. Prime members worldwide saved more than $1.7 billion, the largest amount of any Prime Day event.

This was also the biggest event for Amazon sellers, most of whom are small and medium-sized businesses, whose sales growth on Amazon exceeded that of Amazon's own retail business.
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Benefit from Amazon's online and offline marketing efforts aiming to maximise traffic on the Prime Day page.
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Improve the visibility of your brands and products.
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Sales potential
Increase sales for your brand.
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What promotion types are available on Amazon?

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Create a Deal
Discounts that feature for a limited number of hours, or throughout the entire event duration.
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Create an Prime Exclusive Discount
Prime Exclusive Discounts stand out in search and product pages and are only for Prime members.
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Create a Prime Member Coupon
Provide a discount on a top-selling product, or offer loyal customers a package deal.

Get ready for Prime Day around the world

With over 200 million paid Prime members globally, you can leverage Amazon's global scale to reach more customers on Prime Day.
Global Prime Day

Start preparing for Prime Day

Seller University

Webinar recordings

Log in to Seller Central to start preparing

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We saw 145% year-on-year growth just in the opening hours of Prime Day. In just one day, we sold more Furbos than in the previous three months combined and we nearly doubled sales from last year.
Victor Chang and Maggie CheunggCo-founders of Furbo
Victor Chang and Maggie Cheung

Final tips for Prime Day

Send stock in early

With quick turnaround events like Prime Day, send all stock by the due date, then ramp up sales with pre-event campaigns. For best results, calculate expected demand and sales goals well in advance.

Tip: Don't stress about storage — when determining storage limits, we account for seasonal sales peaks, recent growth, and popularity of products.

If you sell electrical and electronic equipment on

Please note that you must comply with the EPR WEEE legislation in Germany (Extended Producer Responsibility — Waste from Electrical and Electronic Equipment). Amazon will be required to check whether you are complying with your EPR requirements and may deactivate some non-compliant listings as of June 5, 2023. To avoid any negative impact on your sales, we recommend that you start your registration as soon as possible if you haven’t already done so, as the process can take up to eight weeks. To prove compliance, you must register each brand and type of equipment that you offer on with Stiftung EAR and submit your WEEE registration number on our compliance portal. If you have any questions, please visit our Extended Producer Responsibility (EPR) requirements page: WEEE in Germany.

Combine offers with other marketing levers

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Sponsored Products
The self-service advertising programme for creating cost-per-click ads quickly and improving your visibility.
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A+ Content
Refine your product descriptions to help customers make an informed buying decision.
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Brand Stores
Promote your brand and products with your own multi-page storefront.
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