Easier and faster deliveries with Multi-Channel Fulfilment

Are you already an Amazon selling partner?
New to Amazon?
€39 (excl. VAT) per month + referral fees

You sell it, we ship it

Amazon’s Multi-Channel Fulfilment (MCF) helps you expand your business by giving you access to Amazon’s world-class fulfilment network, operational expertise, and trusted shipping options for all your orders, wherever they’re placed—on both Amazon and on other sales channels.
icon: line drawing of a plane flying over a delivery truck
Fast delivery
Leverage the efficiency and speed that powers Amazon Prime. You can offer expedited (1 day) or standard (3-5 business days) delivery options.
icon: line drawing of computer monitor with dollar sign
Simplify operations
Let Amazon free you up for your core business by managing your inventory placement and fulfilment all across the EU.
icon: line drawing of a graph with upward growth
Unbranded packaging
Orders are shipped in unbranded packaging that makes no mention of the Amazon brand.*
*Unbranded packaging is available for eligible sortable inventory, which excludes clothing, footwear and items no larger than 45.72 x 35.56 x 20.32 cm and/or no heavier than 9 kg.

How does Multi-Channel Fulfilment work?

Send all or some of your inventory directly to an Amazon fulfilment centre. When customers purchase products on your website or another third-party sales channel, we receive your orders and pick, pack, and ship them directly to your customers.

MCF is available with Fulfilment by Amazon (FBA). If you do use FBA to sell on Amazon, your existing inventory can serve both Amazon customers and customers from your other sales channels.

Getting started

If you have inventory within an Amazon fulfilment centre, you can utilise any of the methods below with no additional registration required. MCF offers three simple solutions:

Step 1

Quick order creation

This feature allows you to create fulfilment orders one at a time via an easy-to-use tool within Seller Central.

Ideal for:
  1. Sellers that want to explore the benefits of MCF
  2. Sellers with lower order volumes
The MCF order creation page can be accessed in two separate ways:
  1. Within Seller Central:
  • From top navigation of Seller Central, select the "Inventory" drop-down
  • Select the product(s) you want to create a fulfilment order for
  • From the action menu, choose "Create fulfilment order"
Both options above will bring you to the MCF order creation page. There, you will just need to provide your customer’s delivery address, items to fulfil, and a delivery speed selection in order to quickly place an order.

Step 2

Bulk order creation

This feature allows you to create multiple fulfilment orders at once by populating a standard order entry Excel spreadsheet and then uploading it in the Bulk order creation page.

Ideal for:
  1. Sellers with high order volumes that do not want to integrate with an API
  2. Sellers with customers who have reoccurring orders and/or subscriptions
The MCF order creation page can be accessed in two separate ways:
  1. On the "Multi-channel fulfilment order creation" page, you can access the Bulk order upload functionality by clicking on the "Create bulk orders" button in the top-right corner of the page.
Please note: The system will flag errors for orders that have been submitted in the file. The orders that do not have issues will be created. Orders that contain errors must be resubmitted once the errors have been corrected.

Step 3

API integration

MCF offers a robust set of APIs that allow you to connect your selling channels directly to the Fulfilment by Amazon channel. With API integration there is no requirement for manual effort in creating MCF orders. Fulfilment orders are automatically created when your customers place orders in your off-Amazon sales channel.

Ideal for:
  1. Sellers with a high order volume where manually creating orders would be too cumbersome
  2. Sellers that sell on a wide range of marketplaces
This can be accomplished in several ways:
  1. DIY
    • You can integrate directly with MCF. Refer to our developer-friendly APIs to create your own custom integration. Documentation
  2. Web store plugins
    • MCF plugins are available within many of the most popular e-commerce providers. No custom integration work is required. Follow the steps below for each platform to begin the automatic routing of your customer orders to MCF for fulfilment.
    • Available plugins:
  3. Multi-channel listing software
    • Multi-channel listing software can seamlessly connect your various selling channels to MCF. This is a good option if you sell on multiple marketplaces in addition to your own brand store and want to manage product listing and fulfilment from a single location. For more information on integration providers, visit the Marketplace Appstore to learn more.
    • Example platforms:
Please note: The above is not an exhaustive list of all multi-channel listing software available in the marketplace. Sellers should research and find the best available provider based on their own unique business requirements.
Multi-Channel Fulfilment has simplified our operations and allowed us to grow across multiple direct sales channels without adding supply chain complexity. Amazon’s fast and reliable delivery allows all of our customers to have a best-in-class experience regardless of the site they find us on.
Tyler Coopmanetailz

Multi-Channel Fulfilment pricing

Multi-Channel Fulfilment simplifies fees: Standard fees apply according to the size of your product and destination. The examples below give you a broad overview:

You can find more information about Fulfilment by Amazon, and all of our fees, in the following languages here:
Please note that, due to Brexit, as of 1 January 2021, Amazon is unable to fulfil FBA orders across the border between the UK and the EU. To sell with FBA in both the UK and the European Union, you will need to send inventory to fulfilment centres in the UK and the European Union. Click here to learn more (login required).

Help grow your business with Fulfilment by Amazon

Are you already an Amazon selling partner?
New to Amazon?
€39 (excl. VAT) per month + referral fees
Amazon logo: France
© 2024 Amazon.com, Inc. and its subsidiaries.
Facebook logo
Twitter logo
LinkedIn logo
TikTok logo
YouTube logo