Reduced 2026 fees = bigger margins. See what you saveReduced 2026 fees = bigger margins. See what you saveSELLER FULFILLED PRIME
Sell products with the Prime Badge directly from your warehouse
Click the Get Started button to sign up for Seller Fulfilled Prime
Grow your business with Seller Fulfilled Prime
Seller Fulfilled Prime is a Prime programme that enables you to ship directly from your warehouse to Prime customers both domestically and internationally. By displaying the Prime badge, you commit to shipping orders that meet Prime requirements at no additional cost to Prime customers. Amazon will help you meet the high standards of the Prime customer experience.
Benefits:
Reach the most loyal Amazon customers
With Seller Fulfilled Prime, you can offer your products to our vast network of Prime members. By offering your products as Prime products, Prime customers will be able to easily find them using the Prime filter. This will result in greater visibility and interest in your products, ultimately boosting your sales potential.
Provide a guaranteed delivery date
Seller Fulfilled Prime orders display the Prime delivery message to Prime customers at no cost, which makes them more likely to make multiple and repeat purchases.
24/7 after-sales customer service
Amazon will handle after-sales service on your behalf, at no additional cost to you. Customers can track their orders, request refunds and submit returns through Amazon.fr.
Grow your business with Lightning Deals
One of Amazon's most visited pages is "Today’s Deals", featuring a daily selection of discounted Prime products known as Lightning Deals. With Seller Fulfilled Prime, you can earn the Prime badge and start submitting your own Lightning Deals.
Manage your stock across multiple channels
Managing diverse orders across multiple distribution channels can be challenging. Seller Fulfilled Prime makes order management easier as it allows you to minimise out-of-stock situations by keeping your inventory at your own warehouse.
Seller Fulfilled Prime in five easy steps
Step 1
Qualify for Seller Fulfilled Prime and complete the trial period
Step 2
Store your inventory in your own warehouse
Step 3
Process your orders and buy shipping labels from your preferred carriers
Step 4
We recommend that you pick, pack and ship your orders the same day
Step 5
Your preferred carrier collects and delivers orders to customers while meeting the core delivery experience requirements, including delivery promise performance and on-time delivery.
What are the requirements for Seller Fulfilled Prime?
To be eligible for the Seller Fulfilled Prime programme, your business must continuously meet the following criteria for each product category:
- Meet delivery promise targets based on the product category and inventory location type
- Achieve an on-time delivery rate of at least 90%
- Provide valid tracking information for at least 99% of shipments
- Maintain an order cancellation rate of 0.5% or less
- Offer free delivery and free returns for Prime members (certain exceptions apply)
- Ensure your products are available for nationwide shipping
All offers enrolled in Prime will benefit from Amazon's high-quality customer support at no additional cost.
Frequently Asked Questions
Find answers to the frequently asked questions about Seller Fulfilled Prime here.
What is the trial period?
Before your offers can become Prime-eligible through Seller Fulfilled Prime, you must complete a trial period to demonstrate that you can meet Prime's high standards for fulfilment and customer satisfaction. The Prime badge will not be displayed on items enrolled in the Seller Fulfilled Prime programme during the trial period. Once you successfully complete the trial period, you will automatically be enrolled in Seller Fulfilled Prime and your enrolled products will display the Prime badge to customers, subject to certain delivery speed thresholds.
Which products are best suited for Seller Fulfilled Prime?
- Products with seasonal or unpredictable demand
- Products with multiple variants
- Slow-moving goods
- Inventory that requires special handling or preparation
How much does Seller Fulfilled Prime cost?
Amazon does not charge any additional fees for using Seller Fulfilled Prime. You will pay Amazon's standard fees.
Where can I raise a complaint under the European Commission Commitment?
In accordance with the commitments made by Amazon to the European Commission, if you have concerns regarding Amazon's compliance with these commitments, you can fill out a complaint form and submit it to the Monitoring Trustee at the following addresses: amazon.EC-commitments@alcis-advisers.com or Alcis Advisers GmbH, Alcis Advisers GmbH, Fasanenstraße 73, 10719 Berlin, Germany.
The complaint form, along with further information, is available on the Monitoring Trustee's website:
https://www.alcis-advisers.com/#amazons-commitments-to-the-european-commission
The complaint form, along with further information, is available on the Monitoring Trustee's website:
https://www.alcis-advisers.com/#amazons-commitments-to-the-european-commission
How do I sell on Amazon France without managing inventory?
It is possible to sell on Amazon France without directly managing your own inventory by using certain fulfilment models and services offered by Amazon.
Here are some common options:
1. Use dropshipping, where a supplier ships products directly to customers
2. Use Amazon's fulfilment services to handle the storage, packing and shipping of orders
3. Work with third-party logistics partners to automate order management
This approach can help sellers reduce the constraints associated with storing inventory and preparing orders, allowing them to focus more on growing their online business.
If you're just starting out, it can be helpful to explore the selling online resources to better understand the different selling models available on Amazon.
Here are some common options:
1. Use dropshipping, where a supplier ships products directly to customers
2. Use Amazon's fulfilment services to handle the storage, packing and shipping of orders
3. Work with third-party logistics partners to automate order management
This approach can help sellers reduce the constraints associated with storing inventory and preparing orders, allowing them to focus more on growing their online business.
If you're just starting out, it can be helpful to explore the selling online resources to better understand the different selling models available on Amazon.
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