Sell Across Europe

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Expand to Europe


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Amazon makes selling in Europe simple and easy

Understanding tax and product regulations, creating optimised offers, and providing customer service in the customer's local language can be complex when it comes to expanding your business across borders. Tap into our state-of the art logistics, powerful tools and world-class customer service to take advantage of the growing European-wide customer base.
Accélérateur d’expansion européenne

Vendre à l'international en quelques clics

Vendez vos produits à l'international grâce à la toute nouvelle solution d'Amazon : Accélérateur d’expansion européenne. L'Accélérateur d'expansion européenne est une solution d'expansion automatisée et gratuite qui crée vos fiches produits, vos tarifs, définit les paramètres et les modèles d'expédition et inscrit vos produits aux programmes de distribution des boutiques dans lesquelles vous choisissez de développer votre activité.
Si vous êtes déjà inscrit à un plan de vente professionnel et que vous vendez des produits dans au moins une boutique Amazon en Europe, il vous suffit de quelques clics pour commencer :
1. Choisissez les boutiques dans lesquelles vous souhaitez développer votre activité
2. Acceptez les conditions générales de vente à l'international
3. Cliquez sur le bouton « Démarrer l'expansion »

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One account – all of Europe

One account – all of Europe

With just one account you can reach customers all across Europe with our five EU marketplaces (,,,, and and manage all your listings and inventory in Europe.
Boost your sales with new opportunities

Boost your sales with new opportunities

With more than 30 product categories available, there are many products you can sell on Amazon in Europe. Take advantage of European peak periods by honing your strategy with our EU holiday selling calendar.
Manage taxes and payments

Manage taxes and payments

If you sell goods in any EU country, it is likely that you will be required to register for Value Added Tax (VAT). VAT is a tax in Europe on consumer spending. Our Solution Providers can help you make VAT registration straightforward and uncomplicated. Amazon accepts payment in many currencies and pays you in your local currency to streamline processing.


unique monthly visitors in the UK, Germany, France, Italy, & Spain
Sourced: SimilarWeb, December 2020


partner sellers selling more than USD 100,000 in Amazon's European stores


hundreds of millions of active customer accounts worldwide

Manage multiple European languages

There are over 200 languages spoken across the continent. But don’t worry; Amazon’s free listing and translation tools effectively remove language barriers between you and your customers. The dominant language in each of our 5 marketplaces is offered: German, English, Italian, Spanish and, of course, French.
How to sell on Amazon Europe: Managing European languages

4 tips for selling across Europe

Helpful resources

VAT guidance

VAT guidance

Every country in Europe has its own VAT regulations. Amazon offers extensive resources to help you navigate your way through legislation, including VAT registration and returns. To connect with local experts, visit our VAT Knowledge Centre. You can also read all about what’s required: download our EU VAT Education Guide.
Explore European FBA solutions

Explore European FBA solutions

Amazon offers three fulfilment solutions all across Europe: Pan-European FBA, European Fulfilment Network and Multi-Country Inventory. To choose the one that suits your business best, please see below. To help you stay informed of changes related to Brexit, please visit our Prepare your Amazon business for Brexit help page (login required)
Explore Amazon Seller Help

Explore Amazon Seller Help

Find answers to all your questions regarding selling across Europe at this central resource.
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