PRIME DAY

Prime Day

For Amazon Selling Partners, Prime Day is about more than just boosting sales — it's a great way to build awareness and gain traction on new products.

New to Amazon?

€39 (excl. VAT) per month + referral fees

We are a sports brand specialising in the CrossFit market. We started selling on Amazon in 2016. Prime Day has always been an opportunity to build brand awareness and help you to reach an otherwise hard-to-reach audience. It is also an opportunity to benefit from Amazon's marketing investment!
Velites SportSelling partners

Why schedule promotions during Prime Day?

In 2022, Prime members purchased over 300 million items worldwide, making it the biggest Prime Day event in Amazon history. Prime members worldwide saved more than $1.7 billion, the largest amount of any Prime Day event.

This was also the biggest event for Amazon sellers, most of whom are small and medium-sized businesses, whose sales growth on Amazon exceeded that of Amazon's own retail business.

Marketing

Benefit from Amazon's online and offline marketing efforts aiming to maximise traffic on the Prime Day page.

Visibility

Improve the visibility of your brands and products.

Sales potential

Increase sales for your brand.

Discoverability

Highlighting products in search results with badges.

What promotion types are available on Amazon?

Create a Deal

Discounts that feature for a limited number of hours, or throughout the entire event duration.

Create a Deal

Create an Prime Exclusive Discount

Prime Exclusive Discounts stand out in search and product pages and are only for Prime members.

Create an Prime Exclusive Discount

Create a Prime Member Coupon

Provide a discount on a top-selling product, or offer loyal customers a package deal.

Create a Prime Member Coupon

Get ready for Prime Day around the world

With over 200 million paid Prime members globally, you can leverage Amazon's global scale to reach more customers on Prime Day.

Learn more about selling globally

Start preparing for Prime Day

Seller University

Webinar recordings

Log in to Seller Central to start preparing

We saw 145% year-on-year growth just in the opening hours of Prime Day. In just one day, we sold more Furbos than in the previous three months combined and we nearly doubled sales from last year.
Victor Chang and Maggie CheunggCo-founders of Furbo

Final tips for Prime Day

Send stock in early

With quick turnaround events like Prime Day, send all stock by the due date, then ramp up sales with pre-event campaigns. For best results, calculate expected demand and sales goals well in advance.

Tip: Don't stress about storage — when determining storage limits, we account for seasonal sales peaks, recent growth, and popularity of products.

If you sell electrical and electronic equipment on Amazon.de:

Please note that you must comply with the EPR WEEE legislation in Germany (Extended Producer Responsibility — Waste from Electrical and Electronic Equipment). Amazon will be required to check whether you are complying with your EPR requirements and may deactivate some non-compliant listings as of June 5, 2023. To avoid any negative impact on your sales, we recommend that you start your registration as soon as possible if you haven’t already done so, as the process can take up to eight weeks. To prove compliance, you must register each brand and type of equipment that you offer on Amazon.de with Stiftung EAR and submit your WEEE registration number on our compliance portal. If you have any questions, please visit our Extended Producer Responsibility (EPR) requirements page: WEEE in Germany.

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