AMAZON HANDMADE
Reach millions of customers with Amazon Handmade
An Amazon seller account is required to submit a request to Amazon Handmade.
Please see How to start selling on Amazon for more details on setting up an account.
Once your account has been approved for selling, submit an application to join our exclusive creator community.
Please see How to start selling on Amazon for more details on setting up an account.
Once your account has been approved for selling, submit an application to join our exclusive creator community.
Why Handmade?
At Amazon, we obsess over customers and their desire for a trusted destination for handcrafted goods, which is what prompted us to start Handmade. Creators from over 80 countries are following their passion and selling their products on Amazon. Together, we are growing creator communities and successful businesses.
For creators only
We have a creator application and audit process to ensure we're building a shop of genuinely handcrafted goods.
No hidden fees
Joining Handmade, creating your shop, and listing products is free. When you make a sale, Handmade will deduct a 12.37% referral fee.
Ready to jump on board?
Step 1
Create a Seller Central account and complete registration
An Amazon seller account is required to submit a request to Amazon Handmade.
Please see How to start selling on Amazon for more details on setting up an account.
Please see How to start selling on Amazon for more details on setting up an account.
Step 2
Apply now to become a creator
Once your account has been approved for selling, submit an application to join our exclusive creator community.
Step 3
List your products
Programmes available to help your business thrive
Fulfilment by Amazon
Get a Prime badge on your listings and scale your business to reach more customers. Amazon has one of the most advanced fulfilment centres in the world. Let Amazon ship your orders with FBA so you can focus on creating your products.
Sell across Europe
You have the option to sign up once and sell on all five of Amazon's European stores. Manage your business from a single account.
Sponsored ads
Our advertising solutions let you reach and engage with Customers at every stage of their journey — from awareness to purchase and beyond. Ads appear right where customers will see them, such as the first page of search results or product detail pages
Customised products
Do you make customisable items or unique one-of-a-kind products? Save time by allowing customers to personalise their product.
FAQ
Get answers to the frequently asked questions about Amazon Handmade.
Who can sell on Handmade?
The Handmade store is available for creators to sell their handcrafted products to millions of Amazon customers all over the world. Amazon uses an application process to add new creators to the Handmade category to ensure customers are able to buy with confidence.
How do your fees work?
Joining Handmade, creating your shop and listing products is free. When you make a sale, Handmade will deduct a 12.37% referral fee.
During registration, you will register with a Professional selling plan that provides you with Handmade-specific tools and support to grow your business. While the Professional selling plan costs €39 per month for an Amazon selling partner, this monthly fee is waived for approved Handmade artisans after the first month.
During registration, you will register with a Professional selling plan that provides you with Handmade-specific tools and support to grow your business. While the Professional selling plan costs €39 per month for an Amazon selling partner, this monthly fee is waived for approved Handmade artisans after the first month.
What do I need to do to create a Handmade store?
First, you'll need to create a seller account with Amazon. You can get started by visiting How to start selling on Amazon. Once you've registered, you can apply to sell on Amazon Handmade. We will then ask you for details about your products and business to ensure the legitimacy of the Handmade store. Once approved, you will be able to access resources to help you create your first Handmade listing and manage your business.
What categories are available on Handmade?
Handmade is open to creators who make items for the following categories: Accessories, Artwork, Baby, Beauty & Personal Care, Clothing, Shoes & Handbags, Home, Outdoor & Home Care, Jewellery & Watches, Kitchen & Dining, Pet Supplies, Sporting Goods, Stationery & Party Supplies and Toys & Games. If you don't see your category listed, this means we do not allow the sale of those items in the Handmade store. The most popular categories not currently available include Digital or Downloadable Products, Food & Grocery items, and Electronics. You may consider registering to sell and listing your products in another Amazon store, or check back in the future to see if the category becomes available on Handmade.
What happens if I already sell items on an Amazon online store?
No problem! Once you've applied for Handmade and been approved for selling, you'll also be able to list your products on Handmade.
Do I have to reapply if I already sell with Handmade in another country?
If you already sell with Handmade on Amazon.co.uk, you can also sell on all five European stores (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it, Amazon.es) without reapplying. Log in to Seller Central and choose your desired country from the drop-down menu on the upper right corner of your screen. In addition, you can register to sell on our three North American stores (Amazon.com, Amazon.ca, Amazon.com.mx). Please note, you will be responsible for complying with all rules and regulations for each country that you do business in.
I already applied. What's the status of my application?
You can check your application status with your email and confirmation code.
What happens if I created an individual selling account?
If you've created an individual account, you'll need to upgrade to professional Amazon selling account once you've been approved. This will allow you to make the most of all the features offered to Amazon sellers to help you grow your business. To switch from the Individual selling plan to the professional selling plan:
- 1. Go to Settings and then select Account info.
- 2. On the Seller account information page, go to the Your services section and then click on Manage.
- 3. In the Selling on Amazon row, under the You are registered for section, click on Upgrade.
- 4. Review the terms and conditions on the next page, then click on Upgrade. You will be redirected to Your services. A message will pop up saying that the upgrade process has been started.
What happens if I created a Professional selling account and am getting charged a monthly fee?
If you haven't applied to sell on the Handmade platform, simply click here to get started. Once you have been approved to sell on Handmade, the monthly fee will be waived for applicants approved after the first month. For further help, you can contact the Handmade support team or go to “Get Support” and then select “Selling on Handmade.”
Start selling
today
Selling on Amazon allows you to reach tens of millions of buyers, whether you’re selling one item or millions. Your account configuration is set to sell across Europe.
€39 (excl. VAT) per month + referral fees
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