Verification Compliance
We want our customers to enjoy a trustworthy shopping experience on Amazon – so they can shop with complete confidence.
That’s why we designed a swift and secure way to verify the identity of our sellers, allowing business owners to set up a seller account in moments.
As part of your identity verification, we will ask you for the information below. Be sure to check your emails and notifications on Seller Central for requests.
That’s why we designed a swift and secure way to verify the identity of our sellers, allowing business owners to set up a seller account in moments.
As part of your identity verification, we will ask you for the information below. Be sure to check your emails and notifications on Seller Central for requests.
Here’s how it works:
STEP 1
Identity
verification
This includes all individuals registered on the account (primary contact, legal representative, beneficial owners, trustees, secondary users)
STEP 2
Address
verification
This includes all individuals registered on the account (primary contact, legal representative, beneficial owners, trustees, secondary users)
STEP 3
Bank account
verification
This includes the name and number of the bank account you’ve registered with us
STEP 4
Business
verification
Documents required vary according to business type
Q&A
Q&A
Why do I have to give this information?
Identity verification is required by law in order to use our payment service. You may need to provide us with information or documentation to pass these checks.
When do I have to give this information?
You can provide your information any time after you’ve registered. But until you do, you may have limited access to your account.
In addition to your verification at the time of registration, we may ask you to re-verify should your account information be updated. Amazon allows up to 60 days to complete re-verification, not including the time we take to complete the review. Your ability to sell and disburse funds may be restricted if re-verification is not completed within the 60-day time frame.
When we need more information, a notification will appear on your account information page. We may also provide additional information about the request in your performance notifications.
In addition to your verification at the time of registration, we may ask you to re-verify should your account information be updated. Amazon allows up to 60 days to complete re-verification, not including the time we take to complete the review. Your ability to sell and disburse funds may be restricted if re-verification is not completed within the 60-day time frame.
When we need more information, a notification will appear on your account information page. We may also provide additional information about the request in your performance notifications.
What happens if I don't give this
information?
If you don’t supply the information we need, your account will be restricted and you won’t be able to sell on Amazon.
What happens if I do not want to accept the business agreements?
Accepting the “Amazon Payments UK – Selling on Amazon” user agreement and the “Amazon Services Europe Business Solutions Agreement” is a condition of registering for the service. If you do not agree to these terms, you will not be able to register for your selling on Amazon account, which will result in removal of your selling privileges on the Amazon EU stores.
What is the difference between a Private Person and a Business?
If you’re registering as a Private Person, you are doing so in the context of a private activity. Registering as a Business seller means that you’re acting in the context of a commercial or professional activity. Most of the time, Business sellers are registered legal entities. However, you may also act as sole proprietor without being registered as a company. In this case, make sure that you register as a Business and choose the right option in the drop-down menu.
What is meant by “a legal representative of the business”?
A legal representative is a person who is authorised by your business to act on its behalf (for instance, accepting Terms & Conditions, opening a payment account etc.). The representative may be an owner of the business or someone who has the authority to act on behalf of the business. When you enter the legal representative’s information, make sure it matches with the official documentation that you send to Amazon Payments UK.
Why do we need to verify your identity?
In line with UK regulations, Amazon Payments UK requires all sellers to provide information about their identity and business so they can receive payments from their seller transactions on Amazon EU stores.
You can give us this information by signing in to Seller Central. Select the Settings tab, then click on Account Info. Click on each section that is highlighted in red. These are the pieces of information that we need to verify your Amazon Payment account. When we need information, a notification will appear on your account information page. We may provide additional information about the request in your performance notifications.
You can give us this information by signing in to Seller Central. Select the Settings tab, then click on Account Info. Click on each section that is highlighted in red. These are the pieces of information that we need to verify your Amazon Payment account. When we need information, a notification will appear on your account information page. We may provide additional information about the request in your performance notifications.
Start selling
today
Selling on Amazon allows you to reach tens of millions of buyers, whether you’re selling one item or millions. Your account configuration is set to sell across Europe.
€39 (excl. VAT) per month + referral fee
Just have a few items to sell?
On this site, we use cookies and similar tools (known collectively as "cookies") to provide services to you and improve them, and to show ads. To learn more about how Amazon uses cookies, please read the Amazon Cookies Notice.
